Why do you want to stop selling and start closing and Paid Social Media Marketing ?
You see, most people, they don’t know how to communicate.
Fewer people know how to sell and almost no one knows how to close.
There’s a very big difference between selling and closing.
You see in any sales conversation, in any sales environment, in any sales meeting, you do not get paid by selling.
How many of you know people who just sell sell sell sell and they don’t get paid? Or they turn off their prospects.
You only get paid when you close a sale.
I want you to think about the difference between a salesperson versus a closer.
You see a sales person, they would push.
They would use aggressive tactics.
When you think of a traditional sales person, what comes to mind? Comment below.
It’s snake oil, it’s scammy, it’s slimy, it’s pushy.
Versus a closer.
How do you know when you are a good closer? After you’ve done a sale, after you’ve closed a prospect, when your prospect says, “Thank you.
” “Thank you for helping me make this decision.
” “Thank you for helping me move forward.
” That’s when you know you are a good closer.
There’s a big difference, sales person and a closer.
You see today I want to teach you something very very critical.
Why you should stop selling and start closing client deals, and what is the most powerful way that I know of to close, and it’s not what you think.
Today I’m going to teach you what I call “Value in advance” Write it down.
The formula is called “Value in advance.
” Now, you can see on my social media I have millions and millions of followers, and every single time when I make an offer, when I sell, when I try to close a sale, instead of waiting for the phone call or waiting for the meeting, face to face to do all your closing clients, that is very difficult, because you only have a very short period of time to persuade, convince a prospect to say yes.
Instead I believe what you need to do, you need to do a lot of work, before you even open up your mouth.
A lot of work needs to be done before you even say a single word.
In one of my previous videos, I talk about this.
The best way to sell a box of chocolate is what? Is to give people a taste.
One piece of chocolate, if they like that they’ll want to buy the whole box.
It’s exactly the same in closing.
I don’t want to count on closing, that closing part, that conversion part, that face to face, on the phone part, to do all the heavy lifting.
I want to start closing way in advance, and the best way to do that is “Value in advance.
” How can I provide value to someone in advance?
For someone who is consuming my materials, watching my video, consuming my content.
When I release something, when I make an offer, the trust is already there.
That it’s easy for them to say “Yes.
” Let me give you a perfect example.
Let’s say you are a martial artist, and you are teaching someone how to be a black belt, and of course you’re not going to be a black belt over night.
There are a series of steps you need to go through in order to attain your black belt.
Lets say the very first step is you need to learn how to do a proper stance.
Okay, that the first step, and then you need to have some basic flexibility with Paid Social Media Marketing.
How to do stretching, stretching exercise, and then basic punching technique, and then basic kicking technique.
Lets say and then you learn some jumping kicking technique.
Then later on you also have power and speed, endurance.
Lets say it takes you seven steps to get from point A to point B, you with me? The best way I could convince someone to say, hey I’m the guy that can teach you how to be a powerful human weapon, how to be that confident black belt.
How To Close A Sale - 5 Reasons People Don't Buy
Instead of telling you how good I am, I know it takes you seven steps to get to your goal.
All I need to do is provide value in advance.
Let me teach you through my content how to do a proper stance.
Let me get you to that first step.
I’m not going to get you to the end goal, but I’m going to get you to the first step.
I might even teach you some basic stretching exercise that you can do from the comfort of your own home.
To help you become more flexible, to get you to almost step two.
Now what happens is this.
That if I am the person that gets you from point A and then point B.
Not to the end goal yet, but you’re already getting value from the free information, the free value I’m providing, and what the prospect is thinking is this, “Wow, If I’m getting so much value from the free stuff, if the free stuff is this good, I wonder what the pay-stuff is going to be like” and that’s exactly how the “Value in advance” formula works.
You don’t wait till when the money takes place, the transaction takes place to start closing.
You started closing from the beginning.
When you’re delivering value to the marketplace.
You provide so much value in advance when you make an offer your prospect is like this is a no brainer.
How to close clients before getting on the phone! (How to get social media marketing clients)
Of course I want to buy.
I’m already getting so much value.
You’ve helped me solve the first two step problem.
I know I have five more steps to go.
Of course you are the man, you’re the woman, you’re the company I want to go with.
Instead of trying to convince them, you don’t know me, you don’t like me, you don’t trust me, give me some money.
No! Give them some value upfront.
Help them solve some problems upfront.
When you do that through social media, through video, through education, through content, that’s a smart way to do it.
You can do this on a massive scale.
You’re impacting so many peoples lives, and you’re adding so much value to people’s lives.
When you make an offer, it’s easy.
When you do make an offer, then it is just a moment when you realize all the hard work you’ve done in he beginning.
You’re not selling selling selling, trying to use some gimmicks or techniques or whatever tricks trying to close people, and there’s a time and place for that, but you don’t need that.
I bet I have so many students, if you’re watching this comment below.
You’ve gotten so much value from my free content, and then by the time I make an offer you’re like Dan is the guy, of courseI want to learn from him.
I want him to be my mentor.
Why? Because, I’ve done so much.
I combine and I strive to combine my branding, my education, my marketing and closing all as one thing.
Instead of isolated components,I treat them as one.
I strive to get to a point where it’s automatic closing.
Where the closing is natural.
Where it’s not forceful.
That people are happy to be closed.
That’s exactly why you need to stop selling and start closing Paid Social Media Marketing.
I’ll teach you one more thing before we go, and that is this, every single time you offer something, every single time you make an offer, you want to strive to deliver 10x more value.
Meaning this, this is what I truly believe, it is my mode in business.
If you sell something for $100, what can you do to strive to deliver 10x more value? That’s $1000 worth of value, when you charge $100.
When you can do that it’s easy.
It’s easy to close.
because people can see the value.
It’s a no brainer that they want to buy.
They are happy to buy from you, because they can see how much value you are delivering.
I want you to think about this.
How can you implement “Value in advance” in your business? How can you deliver 10x more value?
What can you do?
I want to leave you with one thought, and that is this, closing is not something that you do for somebody.
Closing is something that you do for somebody.
How to Build, Grow, and Scale Your Own Paid Social Media Marketing:
Welcome YouTube to another video in thisvideo what we're gonna be talking about is I'm looking at the list chip boomfrom the comments and Instagram stuff like I brought it over here so I keeplooking back just think like literally like right here right yeah okay you guysthe truth about running an agency that's a number one question over the last twoto three days and I was pulling my Instagram and if you even followed me onInstagram what do you do and go click the links in the comments and form afollow me on Instagram these videos come out like once in awhile those videos come only daily so one of the things that you know a lot ofpeople want to know from what if you follow me for the Tai Lopez program orplenty of the other programs I'm involved in they teach about a agencymodel is the truth about it you know some people struggle with it some peoplehave amazing success with it and it really depends on you know your mindsetthat's what it comes down to that's a whole other video but what my you knowwhat my core unquote opinion is and the truth about running an agency for meit's I'm not biased or I don't even though my biggest company is the agencythat I run however the one thing you gotta look at from a businessperspective is like what is the easiest business model that you as a brand newentrepreneur can get yourself into you know you're currently working a job yourcurrent school whatever it is at the end of the day you have to figure out whatis the number one thing that you can do what is the number one thing that youhave access to then there's not gonna cost you a lot of money and that isbusinesses that are in your neighborhood that you you know you communicate withyou deal with on a weekly daily basis and you could literally give them aservice to take them online because a lot of times business in today's day andage is struggling because they don't know how to market to get new clientsnew customers so you know the truth about it now at the end of the day nomatter what business you look at whether you're looking at agency Shopify Amazonbrick-and-mortar corporation style business is like there's so manydifferent styles of business that you can build is you know what is it likethey're all gonna take work ok there's nothing that's out there I'm not gonnatell you that you know you can make you know million dollar your business andit's not going to take work everything is going to take or to where I am todayis taking me eight years to get to this point in my life ok like literallyconsistent day over day month over month week over week year over yearyou know it's literally got take me eight years to get to this point and thenumber one mistake that most people think is that they can wake up one dayand the next day they can literally be in a ten thousand dollar month businesscan you do that in 30 days yes if you don't succeed esq 90s yes but you haveto work like that's what it comes down to like you know I'm not here on thisYouTube channel and I don't want to attract the type of audience where it'slike you know you think you're gonna make money quick you're gonna to getrich quick scheme or some kind of shit like that because that's not the kind ofstuff that I teach at all if you've looked at any of my other videos if youlook at me on social media on any of my other social media I'm very wrongI'm very straight up I'm pretty pretty blatant with those stuff that I say thereason being is because I don't need to sugarcoat the shit that most people aresaying on YouTube okay people are gonna tell you some BS out there and they'regonna tell you that you can do it really easily but no it's going to take workyou have to get off your ass and get to work for you to get anything if you doif you are not willing to do that you're not gonna get the results okay so thetruth behind an agency in my opinion it is the easiest business to start intoday's day and age in an online so it doesn't have to be paid traffic likewhat I dunno I'm business builder you can do social media you can do videoagencies you can do pay traffic agencies you can do SEO agencies there's so manydifferent digital agencies that you could start today and it literally allit takes is sweat equity like when I first started I got my first couple ofclients I don't run any ads to get me flat I literally just got off my asswent down to the local split ball and I started just knocking and talking tobusinesses and that's literally all I did today you can do that using coldemail you can do that using LinkedIn there's plenty of different things thatyou can use to get those results I'm like this that's the kind of stuff thatyou know I've been fortunate enough to teach insight I'll open this program andfortune up to teach inside my programs and a few other programs that I'minvolved in but stop thinking that it's something that you can make doesn'tmatter you know like literally this doesn't matter maybe one day I'll do avideo on like you know breaking down the grade of like agency where Shopifyversus Amazon versus you know brick-and-mortar and like and kind ofshowing you guys on the water like a whiteboard behind me or something a lotwhere it's like what is the least amount of resources you need to get into abusiness and it's an agency you literallyyou need is like a laptop or even an iPad like if you have one of these iPadsthat's all you need and you can get yourself going so stop it like listeningto people that are gonna tell you that it's going to be you know all airy-fairyand shit like just stop like stop following this people you're you'refucking up your mindset by doing that because you know all people are tellingyou they're lying to you to try and get you to follow them without actuallytelling you the water to involve it's going to get easier a hundred percent itgets easy all you need is one client you believe in yourself you get one plantyou repeat that process rinse and repeat that process if you canget one you can get ten if you can get ten you can get 100 so just keep doingwhat it takes to get done and if you need help subscribe to this YouTubechannel go follow me on Instagram because or if you really want to I don'treally give a shit if you do or don't click the link in the bio somewherebecause there's gonna be a link to a course and I teach them how to build avery profitable agency and I teach and I show you all kinds of agencies one wordsite you know where I built the first half of my life in the agency worldwhereas travelling the world and doing clients just like more of like anoutsourced agency versus now I have a full team we've got eleven people thatwork for us across the world and you know how to even build it like an actuallegit structured agency and that's the dinner they you know I don't care if youbuy it or you don't if you do and you really want to know how to build a realagency going in like that's literally my call to action for you like that's itlike I don't really care um other than that I hope you guys enjoyed this videodo me a favor and give this video a thumbs up because if you if you reallygot value out of this video and you understand the truth about the agencymodel it's the easiest one you can get into however it's gonna take work likeit's easy to get into but it's gonna take work so that's a literally thetruth of it and like to give if you give this video a thumbs up for me leave us acomment if you want to know more videos about like specifically but what'sworking in the agency we're put in the comments because I'm reading thecomments by team 3 in the comments and we'd love to give you some more value onthat so look forward to seeing in the next video.
Marketing Agency: The TRUTH About Running An Agency (2019)
(soft music) (soft music) - Have you ever had this experience? You try your very best to sellyour products and services you explained the wholething it makes perfect sense to the prospect but yetat the end they don't buy.
And you wonder, what's going on? Why the hell they don't buy? Today we're gonna talkabout the five reasons why people don't buy.
The first reason whypeople don't buy from you is no need or low need.
So in spite of how great yourproduct is or service is, but the prospect they might not need it or they might not need it right now.
So what do you do? Imagine this you're going to the mall, and you know how you'rewalking through the mall, walking to your store, thestore that you want to go to, In the middle, may be itis in between the booth someone talks to you hey try this thing freesample or try this cream on.
They are interrupting you.
You have no need to buy there and you find it annoying.
Well there you go, there is no need.
You cannot convince someoneif they don't think that they need your product or they want your product or services.
There's nothing you can dowith these type of prospects, it's better to cut yourlosses and save your time you qualify them and then youdisqualify them very quickly and then you move on.
So that's reason number one-no need.
Reason number two, no urgency.
You see delay kills the sale.
When they say to you thatoh yeah you know what, I'll think about it, I'll get back to you, send me more information all of that stuff it's lack of urgency.
They don't see that whythey need to buy right now.
You haven't given them a reason why they need to do it right now.
You see tomorrow never comes.
What you don't close today.
you will not close tomorrow.
Although they'll be very nice to you and they'll be very polite, and say yeah you know what follow up with me three months from now, I'll get back to you,no you'll hear from me.
And guess what happens comment below.
What happens when they say that? You never hear from them again.
Delay kills a sale.
So what could you do? You need to demonstrateyou need to show them that hey why they need to do right now.
Maybe it is an exclusive offer, maybe it's limited quantity that we only have so many of these.
If you don't buy rightnow well they run out, you will not be able to get them anymore.
Or it could be limited time.
That hey this is only availablewithin this period of time or this offer is only available within this period of time.
You have to give peoplea little bit of push otherwise they don't act.
Reason number see why peopledon't buy is no desire.
You see people don't buy what they need they buy what they want.
They want a car, they want a house, they want a new suit, they want their bed, just like my wife Jenny they want a new pair ofshoes, they want a vacation, they don't necessarily need it.
You think about a lotof things in your life we don't actually need.
You don't need that new computer.
You don't need that new table.
You don't need that new video game.
You want it, the desire.
How do you create that desire? How do you create that insatiable desire that people want to buywhat you have to offer.
Usually, you do that with an offer.
An irresistible offer.
How can you make it so compelling? How can you make whatyou sell so interesting and compelling andirresistible to your prospects? That is a no-brainer and so hey, you know what, I want this.
And you can create that desire or you can tap into the existingdesires they already have, that's already within them.
You see human beings weonly have so many desires.
It's not as complex as you think.
In the future, I mightmake a video on that if you're interested comment below and I'll make a video for you.
So for now reason number three no desire.
No desire no sale.
Reason number four whypeople don't buy no money.
This is probably the most common one.
No money or they don't have a budget or they don't have themoney right now available to buy what you want to offer to them.
Now this may or may not be the case, if you're actually selling to people who's got no money, my question to you is, whythe hell are you selling to people who cannot in the first place afford what you offer.
But let's say they do have the money or they can find the money somehow.
What this usually means is no value.
What they're saying isyeah I can't afford it.
Maybe they can't affordit, but chances are is what they're saying is Idon't see the value in this.
I don't see like why this cost so much.
We as a closer we havenot presented our offer in a compelling way that they could see in terms of money and value.
Everyone in mentally think about this they have this scale,value versus money, right? Which one weights more andwhen you have a lot of value and they compare okayfor this amount of money, I can get this much value suddenly they have more desire,they're more urgency that they want what you have to offer.
So reason number four whypeople don't buy no money.
Reason number five, why people don't buy fromyou because of no trust.
They don't believe you,they don't trust you, they don't trust yourproduct and services.
they don't trust your company.
So how do you handle this? You can do this a number of ways.
You can do that by givingthem more social proof, by giving them some testimonials, where your other customerswhat they have to say about your products and services, proof, social proof or you can tell them that your history of the company.
How long you have beenaround or proof or data or case study if you're selling anything in the health and fitness niche, maybe show them some of those proof.
Show them what the scientists have to say.
If they don't trust you they cannot buy.
It's very very importantbut that's one more point not that they don't trust you, there's one thing thatvery few entrepreneurs and closers understand.
They don't trust themselves.
Yes they don't trust themselves.
They may trust your product, they trust your companybut they don't believe that it would work for them.
They don't believe thatthey would even use it.
They know okay its gonnabe another product I buy, I'm gonna put that on ashelf, I'm not gonna use it, It's gonna be a waste of money.
How is this time going to be different? You have to address that.
So not just trustingin you and your company and your brand are trusting in themselves.
And most people believe or notthey do not trust themselves because their track record is not good.
So let's say you're sellinga weight loss solution.
Oh here's another one they know I've been on 10 different diets and try20 other weight loss solutions Oh my god this time it is gonna fail.
How do I know it's gonna work.
Even they trust you,you have testimonials.
you have proof you have all these things, but they don't trust themselves, well you know I'm not gonna do this.
I know I've alreadylooked at my track record all these things I've triedI have already failed, How is this gonna be different? So when you're marketing in your brand in your message you need to address that.
I want you look at thesereasons why people don't buy.
No need no sale, no urgency no sale, no desire no sale, no money no sale and no trust and no sale.
I want you to look atthe way that you close.
The way you're doing your marketing.
How can you create trustin the marketplace? How can you make sure that you communicate and articulate your value, so people can see that you know what, it is totally worth to buywhat you have to offer.
How can you communicate? How can you create the irresistible offer so people desire what you're selling? How can you create that sense of urgency so they buy right now not tomorrow? And how can you solve theproblems that they have? How can you give asolutions that they need? That's how you handle these objections.
So five reasons why people don't buy.
Think about that.