So in today’s post, I’m gonna talk about how to start your own digital marketing agency, okay?
How did you start how to get your first clients and Online Business ?
And then how to go through take it from zero to ten thousand dollars per month.
Okay, and then once you’re at ten thousand dollars per month How many of you guys would love me to show you?
How to take it from ten thousand dollars per month to even a hundred thousand dollars per month in Online Business ?
How would you guys like to see exactly what I’ve done to go through within twelve months?
Take my business from in essence zero to over a hundred thousand dollars per month with what I’m doing here, okay with Online Business ?
We’ve got star from Venice Beach what welcome star Okay, awesome guys.
That’s we’re gonna cover today at AgencyConsultin.io and more things too. We’re gonna go through because obviously like if you’re wanting to start your own digital marketing agency. That’s the core that’s obviously the title of this video.
You need to know how to get your first clients. You know how to go to have success with those clients because I know a lot of people. They like want to start their own agency, but their biggest fear .
This is me a couple years ago is why I want to get clients. But what if I have no idea how to help them how to run ads for them how to get leads or success or any of that stuff.
How to really build a digital marketing agency?
So, I want to cover that for you all today get those first couple and honestly, you can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy.
It really is not that hard. That’s what I went through and did but now I’ve kind of merged to the fact where I am Just you know I’m trying to go through and specialize only in sales and market.
We’re going to talk about that here as well, okay, so Awesome guys.
Let’s jump into this so the first point.
What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency.
Whether it’s SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I’ll tell you about here It is a little bit, but you need experience, so it doesn’t matter.
What clients you’re going to go through and grab could be chiropractors, dentists, real estate agents, gym owners, restaurants anything you just need to go through and get familiar with the whole Facebook advertising marketing process right now when I first got started This is me back when I was super naive with all this stuff.
Whatever the timeframe is and say hey look you know I’ve been really studying Facebook advertising.
It’s really hot right now, there’s so many successful case studies out there and I want to go through and help you with your restaurant with your gym with your you know real estate agency.
Whatever it is and help you go through and market that business Okay, so you go through and you say hey?
You don’t even have to pay me Okay After the two-week trial or before we trial whatever you’re doing you can say then we can go through and we can talk about What the right amount to pay me is?
“I want to think about it.” “I want to think it over.” Crap! - Sales Training
And we kind of move forward from there, okay, so we’ll just like we’ll use your Facebook advertising money Okay So they set aside a budget of 200 400 500 whatever the number is and you go use that money to gain that skill set Because honestly guys I’ve been through a lot of Facebook advertising Courses and all that stuff especially when I first got started but honestly at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff And you will learn way quicker way more by actually going through and gaining that experience okay, so anyway, that’s number one and the best way to go through and get clients you guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on Facebook hey, I’ve been studying Facebook ads where I’ve been studying you know at Google Ads or whatever you’re like been focusing on and I’m looking for some people to go through and help them out.
Struggling to Start a Digital Marketing Agency in 2019? Here’s a Online Business on what to do, step by step:
So in today's video, I'm gonna talk about how to start your own digital marketing agency, okay? How did you start how to get your first clients? And then how to go through take it from zero to ten thousand dollars per month Okay, and then once you're at ten thousand dollars per month How many of you guys would love me to show you? how to take it from ten thousand dollars per month to even a hundred thousand dollars per month How would you guys like to see exactly what I've done to go through within twelve months Take my business from in essence zero to over a hundred thousand dollars per month with what I'm doing here, okay? We've got star from Venice Beach what welcome star Okay, awesome guys.
That's we're gonna cover today We're gonna go through because obviously like if you're wanting to start your own digital marketing agency That's the core that's obviously the title of this video.
You need to know how to get your first clients You know how to go to have success with those clients because I know a lot of people They like want to start their own agency, but their biggest fear This is me a couple years ago is why I want to get clients But what if I have no idea how to help them how to run ads for them how to get leads or? success or any of that stuff So I want to cover that for you all today get those first couple and honestly You can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy it really is not that hard That's what I went through and did but now I've kind of merged to the fact where I am Just you know I'm trying to go through and specialize only in sales and market We're going to talk about that here as well, okay, so Awesome guys.
Let's jump into this so the first point.
I'm looking down here because I've got these little notes right here I've got three key points.
I want to share with you so number one is Get experience okay What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency Whether it's SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I'll tell you about here It is a little bit, but you need experience, so it doesn't matter.
What clients you're going to go through and grab Could be chiropractors dentists real estate agents gym owners restaurants anything you just need to go through and get Familiar with the whole Facebook advertising marketing process right now when I first got started This is me back when I was super naive with all this stuff.
I was like man well You know everyone that has a successful agency.
They've got all these testimonials They got all this stuff like how do I go through and sell somebody without any? Testimonials like what do I go through and do and so really the key is is going in first? And it sounds like it sucks right, but go and work for free go offer To run their ads for two weeks for four weeks.
Whatever the timeframe is and say hey look You know I've been really studying Facebook advertising.
It's really hot right now There's so many successful case studies out there And I want to go through and help you with your restaurant with your gym with your you know real estate agency Whatever it is and help you go through and market that business Okay, so you go through and you say hey? You don't even have to pay me Okay After the two-week trial or before we trial whatever you're doing you can say then we can go through and we can talk about What the right amount to pay me is? And we kind of move forward from there, okay, so we'll just like we'll use your Facebook advertising money Okay So they set aside a budget of 200 400 500 whatever the number is and you go use that money to gain that skill set Because honestly guys I've been through a lot of Facebook advertising Courses and all that stuff especially when I first got started but honestly at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff And you will learn way quicker way more by actually going through and gaining that experience okay, so anyway, that's number one and the best way to go through and get clients you guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on Facebook hey, I've been studying Facebook ads where I've been studying you know at Google Ads or whatever you're like been focusing on and I'm looking for some people to go through and help them out.
I won't charge anything We just do a little trial run and we'll see how it works getting leads for you in your business And then you're gonna get people responding and you can go post on your personal profile.
You can post in some local Facebook groups like Wherever you live let's say you live in Dallas There's there's local Facebook groups of there Dallas specific kay could be like Dallas small business owners or Dallas You know gym owners or whatever it might be go post in those groups and just kind of like start to get that That communication out there, okay, so number two guys so Let's just hit anybody have any questions on that real quick I'm gonna dive into number two and if questions do pop up I'll jump into that because I know there's a little bit of a delay when we're going through and doing these YouTube lives But if you guys have questions on number one hit them up in the chat box but number two guys once you go through and You have your experience, right? You've gone through You've worked with all these different types of business owners all these different clients you want a niche in and get specific to one Industry okay now when I first got started and this was you know probably When I first got start with more of the Facebook advertising agency model This is probably two and a half years ago or something like that.
I was working with Dennis chiropractors real estate agents network marketers Insurance I was like working with so many different types of people just to gain that experience But then we started seeing consistently really really good results with the real estate market Okay, real estate agents real estate investors real estate brokers And so I went all in on that I went all in and just started focused on those because we had some campaigns That we're working Extremely well to get buyer leads seller leads you know promote their open house promote their listings And so I was like you know what I could either go through and continue to try to reinvent the wheel of okay Let's like I've got a new insurance broker like I need to go find out a good campaign That's gonna work for them, and then the next thing you've got a mortgage broker The next say you've got a fitness a gym owner personal trainer and going and trying to recreate the wheel every single time you bring on a new client or You can have maybe four to five campaigns that you know converts super well and just focus and stick with those okay So that's what I went through and did We're starting to get some really good results in the real estate market And then I was like you know what I'm gonna go all-in with this I'm gonna only do real estate because I know these campaigns work and now my only focus is He's getting new clients getting new customers on to go through and help them take their business to the next level, okay so Anyway guys that that's kind of key number two so like you can see how it kind of contradicts number one But number one is obviously like just getting out there getting that experience bringing on your first couple of clients And then once you see like hey Maybe you're like you're killing it with chiropractors or killing it with Dennis or with realtors or whatever then you go through, and you focus just on that niche and my my Recommendation to you, and this is what one of my mentors told me he went through and said hey Jason focus on real estate He's like you've been having a success in real estate Don't go out of real estate until you've made at least a million dollars, okay? And now we we well surpassed that but we're still focused on real estate Because one is a huge market we can go through and just really grow our business And we just continue to get success and we continue to improve our model our campaigns that we're running for all four different clients Okay, so number three guys.
We're getting this so so we got number one Go out get experience grab some those initial clients get testimonies get those case studies Okay, work some stuff for free.
It sounds like a little bit of a pain right at the very beginning For long term results we're not in this for the quick win we're not in this for the quick buck We want to go through and build a long-term sustainable business if you're in it for the quick buck You might have success for six to 12 to 18 months but you know everyone else is going to come in and they're just gonna like take over and You're not gonna really be able to set yourself apart Okay, and then once you go through and you find a niche where you're really seeing great results focus in a hundred percent on that niche now You know we've worked with over 3,000 Realtors now real estate agents and brokers, and we've kind of started a few months ago we start moving into loan officers mortgage brokers, but honestly the only reason why is because Someone looking to buy a home that a real estate agents gonna work with that's the same exact person That's gonna need a loan from a lender.
Okay, so it's like it's literally the same lead, and there's so many synergies with that that With those industries that it makes total sense to go through and jump over there Alright, so number three guys.
Okay, and if you guys have any questions this point just go hit them in the chat box I'll make sure I'll get to all those questions.
We can even save some time here at the end To answer all the questions you guys have but once you go through and you you're so so anyway those first two keys That should be able to get you from zero to $10,000 per month, okay And that should be enough like where you can go through and you can do the sales and marketing for your clients And you can do the fulfillment for your clients, and that's what I did for the first several months and then it got to a point where I was like you know what I don't have time to go through and fulfill for all these clients And I don't have time to do the sales and marketing just jump back and forth and because you just end up losing so much time and effort and energy by Switching gears right where it's like You're doing sales calls and then like someone's like hey.
I need I need help with this support Item or I need you to do this or do that so you're always jumping back and forth and really You don't see any great results from it So as you start to grow What I would recommend is because you found out kind of the model You've had the experience of going through and setting up the campaigns go find someone that you can hire Okay to start setting up those campaigns for you in doing the fulfillment Ok just find one person find someone you can trust Someone you like to work with you enjoy working with and then you can focus a hundred percent on the sales and obviously At the beginning you're gonna have to spend a little bit of time training that person up But the idea is when that second person when you hire that second fulfillment Account Manager person the person that you initially trained They can train them, okay, so now you're starting to leverage yourself You're starting to branch out and you can focus a hundred percent on the sales and marketing aspect And we're gonna get that here in a second We've got Joel saying Facebook for real estate must be very tricky does Facebook have that data on possible home buyers Honestly, Joel is not too tricky.
Okay Obviously and there's all the new Facebook algorithm updates.
Everyone's kind of freaks out on it's like well How does this affect real estate and all this and honestly it really doesn't affect it too much our campaigns that stay pretty consistent really the biggest change that I've seen with the new Facebook algorithm update is I Think I have a little over 30 thousand followers on my Facebook page And if I make a Facebook post and even a Facebook live which used to get way more You might get 50 people that are actually seeing that if I don't put money behind it so 50 people reached with 30,000 people that follow you It's not really beneficial so like Anyway, the whole the game of like having so many followers and likes all that and on Facebook It doesn't really matter anymore so anyway, but also this Facebook have data on possible home buyers.
Yes They do so they've got you can go through and target by homeowners So like if you're doing like a sell leads campaign for people looking to go through and sell their home You could target people that are homeowners you can target people that are renters.
There's several other different Interests and groups and all that stuff that you can go through and target.
Okay, so back to kind of like Your you went through you hired your first person you trained them on support fulfillment now you are shifting okay, you're shifting your focus to 100% sales and marketing and what you need to do is you need to get a Consistent sales process that you can know and rely on that happens every week every day Every like you you got a set like a certain amount of time like so I go through and I'll do live webinars every Single week, okay, and I know that every single week This is like a proven model proven process that I can go through and put a majority of my budget my expenses for my whole company Into that advertising just to bring on new clients, okay? So that's really what you want to do you want to get to the point where like you go? And you first get your first ten thousand dollars per month, and honestly that doesn't really You don't really need to spend a lot of money You can do that 100% for free with no advertising budget, and then what I do Let's say your expenses for 10 grand a month.
Let's say your expenses are like five grand or whatever I put like 70 to 80 percent of my total expenses so 70 to 80 percent of that five grand Into my advertising okay, cuz then that the whole goal is now we want to build something that's gonna be a long-term sustainable long term growth so we're not we're not necessarily interested in like those first 90 to 120 days of Making the the quick money like I don't know bout you guys, but like it's great I I you know I like to make money, too But I rather go and make you know a hundred million dollars ten years from now as opposed to a hundred thousand dollars right now That makes sense so like I'm going through and I'm building this with a long-term mindset That if I go through and invest more to my business into advertising getting more leads more clients on board than in a year I'm gonna be able to have a business.
That's gonna be doing a couple hundred thousand dollars per month and It's it's gonna be that much more beneficial right so, okay.
We've got a few questions here We'll say how do you see Facebook ads and doing what you do change with the Cambridge analytical scandal honestly? Yeah, like that's that's obviously an issue.
I think that's more of an issue for Mark Zuckerberg and Facebook to be completely honest because this is just the whole data breach and all that we still have all those tools and everything accessible to us as advertisers as business owners and Really, we'll the the big key thing on that is You you're always are going to be changing whatever platform.
You're marketing on because like right now Facebook Ads is hot you know ten years ago Google ads was super hot okay? And most people actually aren't doing YouTube ads which I'm jumping in and doing YouTube ads and those are working amazingly Well, so really it doesn't matter like whether it's Facebook or Google or what the platform Is there's always going to be something new whether it's Instagram snapchat you got to go through and just evolve the model as time changes and things evolve so like even if Let's say Facebook ads that let's say it Just totally shut down tomorrow, okay? And the whole Cambridge analytic a scandal that like totally just like crashed everything honestly I wasn't really worried because I'm not relying a hundred percent on Facebook for my lead generation and for my marketing And I'm not relying that well.
I'm actually right now.
We're kind of focused on that for our clients Just because it's it's converting so well, and we haven't really seen I mean it's only been a couple days But we haven't seen a huge Huge shift or change with anything recently so anyway oh Jokes laugh at that comment, okay cool, okay, so now so now we're going through and we're putting the majority of our budget into our Advertising our marketing whether it's Google Facebook, or if it's some new platform, that's come out To go through because our guys just so you know there's so many other Taizo networks and resources that it's not just Facebook.
It's not just Google okay I work with some advertising networks where There's these guys that have massive email lists or text messaging lists or they have big blogs you can go put banner ads on there's like so many different ways you can go through and Target your ideal customer and bring people in to your business, so it's not just Facebook there, but I would go through And make sure you're putting putting a majority of your budget Into that lead generation into client acquisition bringing more customers in and that's your sole focus okay, and you're just going through as you're bringing more clients you hire more account reps to help you with the fulfillment and then if It gets to a point where you're like hey.
I can't handle all the sales myself We're getting so many leads then you can go through and hire a second or third or fourth sales guy, right So that's what we're starting to do right now.
It's just probably two three months ago We hired a second sales guy to help me with all the incoming leads and all that stuff that we're generating so So that's basically it guys Go through get experience kind of go start working with any and all clients get your experience with Facebook Ads Google Ads with you know Going through and marketing on blogs or whatever it might be Second find which niche that is just really connecting with you Where you find your best results your best case studies focus in on that a hundred percent till you've made at least a million dollars Okay, and then once you go through then focus on that as you're growing your focus in 100% on sales And you're putting in 70 to 80 percent of your expenses as a whole into advertising into marketing and then Your high in our hiring more account reps to be able to go through and handle the new onboarding of clients And then you go focus a hundred percent of sales until you get to the point where like you're getting so many leads so many everything that you have to hire more sales people to Go through and expand it out Okay, let's say these up um Okay And have will Classic is there a version of arsal that allows you to build landing pages for other agents get leads emailed to them and myself so Prince Durban Romans, we're actually working on that right now We don't have like like right now.
Arsenal is built for the individual agent, so what you could do Is you can go through and set up a lead generation campaign and have the the? Leads notified sent to the actual agent as far as right now sending them to you and the agent We only have it going through one person actually you know what we've done actually in the past with some people that have wanted to do that you know how you can set up and create a Like a group alias email, so like let's say We've got our support at our salon kg comm right and Then we have multiple people when someone emails support we have multiple people that get that email so that's what you can do their prints That's what we've done in the past and totally forgot about that But you can set up like you know Kansas realtor at prints calm or whatever the email address is and then have that sense when we send out the lead Notification it goes to you and the realtor as well, okay Phyllis a long trip things grit is great great mindset Yeah, definitely eighty percent of their ad budget to generate leads build a long-term relationship with your clients exactly Joel nailed it Okay Joel saying where do you find your account reps or freelancers? Do these tasks honestly guys where I find it? And this is a great question because this is something that I know people have struggled with in the past is I just reach out to my existing audience okay after you've been doing this for so long I'll just go through and make a post on Facebook so as you start to gain fault like even if you're not really trying you Start to gain followers on Facebook people add you as friends on Facebook? They will jump on your email list and even though you're marking is specific like I Marcus specifically to Realtors I get digital marketers all the time jumping on and they kind of want to see what I'm doing right so Anyway, I would just go through and this is what we've done.
Even this week.
I did a Facebook live in our Facebook group I posted like on our Facebook page or I posted it on my personal profile before I've posted the I've Done an email blast and just saying hey if you guys are interested in working with us.
We're growing We're hiring again Which also that excites people on your email list because we're like wow They're growing They're growing again like it must be working and so like they they get more belief and confidence in you and what you're doing Okay, so Joel.
Hopefully hopefully that helps and also like what I initially like when I didn't have super big following We have a few colleges actually around where I live about seventy thousand University students, and so I knew a couple that were just there but I ideally I like to go through and reach out to my existing following and community because More than likely they've seen some my trainings on Facebook ads on their software on set up on everything so The onboarding and getting them up to speed is that much faster, okay? Okay, let's see Hey Jason, I've been following you for a while Hugh, Rock awesome How do you set up the software platform used for your specific niche? How do you set up the software platform used for you specific nature so Giovanna? Thanks for the thanks for the comments Thanks for following us um We've been building this platform out for probably three to four years, so we've gone through because we build out from scratch We're not using any like Third-party service that we're just white labeling like we built it from scratch.
It's all custom to us and We start building out I think three four years ago, and then we started going like full-time all in with it about two and a half years ago Okay, so that's what we've done We we do go through and do white labels of the software.
It's not really my focus I don't like to focus on that but we do offer that there Will is classic we're talking about me jump on your webinar space pages talking you probably will you're probably you probably the exact person I'm talking about there.
Well cool guys.
Let me just jump in I want to I want to share with you guys just For anyone like you know if you're kind of wondering where to get started on all this stuff I have put together a course it's called the six-figure agency I just dropped a link in the chat box if you're watching the replay of this What I'll do is.
I'll put it down in the description as well and This is basically my step-by-step guide of gaining clients getting clients Going through and taking it building your business to zero to $10,000 per month.
It's all real estate and mortgage specific and focus so you'll see all of my real estate generation campaigns my mortgage lead generation campaigns how I go through and you'll see the contracts that we use to sign up clients because that's really big as Once you sign somebody up you want to get them to sign a contract so you you know There's a good understanding of what you're gonna do for them And what they're gonna expect from you so that just not any issues down the road And then I go through and show you how to get your first cup of clients how to charge them how to what different Products and services to offer and then how to go through and scale things up from there Okay, so if you guys want that obviously it's just you know.
It's not really honestly.
It's not even really a moneymaker for me I just like I put together because I thought it'd be helpful for some people that are following me here and That's pretty much it guys.
That's that's the quick 3-step rundown Okay Gain experience go run stuff for free for your clients Number two niche down on where you're going to go through where you've been having good success and results Then three go start hiring other people and putting a majority of your ad budget into your lead generation client acquisition Scale and grow things to the next level, okay So anyway guys if you guys enjoyed this video Go ahead, and hit that thumbs up button I'd greatly appreciate it It would help other people see this as well if you guys want to share it You know I don ously Love it and then if you guys are not subscribed yet make sure you guys subscribe the channel I launched a new video every single Monday Wednesday Friday.
I'm trying to do more YouTube lives I don't know if you guys been watching me for a little bit now, but I was actually Banned from doing YouTube lives for 90 days which was insane I was like Anyway, I must have broken some rule.
I had no idea about so it's kind of a newbie to YouTube which is all good, but Anyway, so yeah go ahead subscribe the channel.
I've got for everyone that subscribes I've got a free Facebook as mini course $97 value Just go to my channel hit refresh And there's gonna be a video and a link to that that mini course there hook you guys up and then also we've got the six for your agency link right there and Anyway guys.
Thanks so much for watching I'll try to jump on I'm not sure if I'm gonna do a live on Monday yet Or just kind of like a pre-recorded video, but thanks so much for for jumping on commenting.
I love the engagement I love you know seen kind of like the different questions and beyond the answer and help you guys out as much as possible But with that said I'm gonna leave you guys all But I hope you have an amazing weekend and with that said I will talk to you all later.
How To Start Social Media Marketing As A Beginner - STEP BY STEP
One of the questions that I get from youguys all the time is "Jordan how do i price my services for my marketingagency?" Well in today's video we're gonna go through a bunch of the pricingstrategies and tips that you're going to want to be aware of for each differentservice for your marketing agency so if you're interested in that stay tunedhere we go.
All right welcome back everybody my name is Jordan Steen alsoknown as Cereal Entrepreneur and at this channel we talk all about starting amarketing agency building a personal brand or really just building any kindof online business so if you're interested in any of those topics makesure you hit the subscribe button and the notification bell in the bottomright hand corner so that way you get all of our updates free trainingsgiveaways that we do here at my channel every single week now pricing yourservices can be super challenging and this is something that is very importantto do because it tells whether or not your business is actually gonna make itor not and especially if you don't have any experience this can become even morechallenging so that's why in today's video I wanted to go through theguidelines for social media marketing email marketing website design anddevelopment pay-per-click marketing and search engine optimization and we'lleven talk about creating content for your clients or any potential businessthat you might be working with and how you're gonna want to go about pricingthose services oh and make sure to stay tuned to the end of this video where I'mgonna give you one thing that you're going to want to know about pricing yourservices that I swear by that a lot of people try to avoid but I promise youit's the best way to build campaigns and pricing packages for your clients andit's something that you're going to want to know now it's important when puttingtogether your pricing strategy to understand a couple of things the amountof time it's gonna take you to complete a job also your value right and whoyou're going to be hiring or outsourcing work to what their value is rightbecause those two things really determine what you need to charge sothat way you make a profit right you need to make more than you're spendingon the completion of the service then you are actually bringing in from yourclient right you need they need to be paying you more than what you'respending on that service to complete it and so that's something you guysneed to start looking into really you need to look at things on an hourlybasis how much does the service cost per hour and whatwill it take for us to get it completed and a lot of the times what happens ismost businesses go in and they undersell themselves and then they start doing alot of extra work that they didn't agree to and what ends up happening is you'respending way more time working on one little project than you should be rightand so that's what you guys need to start to understand is instead oflooking at it as we're gonna do this many post look at how much time it'sgonna take you to complete all of those jobs and then what you're going to haveto pay someone or what your time is worth to be able to get those jobs doneso what I would recommend for someone newer or even someone not newer is toput together some base price tiers or packages that basically say at thisrange we're going to do this much work or at this next range we'll do this muchwork right and what I always recommend is starting off with a minimum of abouta thousand to $1500 going up to about $10,000 to start right because most ofyou aren't gonna take on the $50,000 a month clients just yet and I wouldn'trecommend doing it yet if you're brand new either so put together your basepackages from about 1,500 to about $10,000 and what those would look likenow the cool thing is if you're working in a specific niche or two or threeniches then the the cool thing is most of the time you're gonna be performingthe same services for the same style of business and the reason being is becauseonce you figure out a method it's going to work again and again and again fordifferent for different businesses in that same niche so quick question do youguys offer pricing tiers or do you actually offer packages to your clientsI'd like to see what you guys are offering so just leave that in a commentbelow now personally I recommend doing at least a little bit of social mediamanagement in every package or you know campaign that you put together for aclient a lot of the time especially with local businesses it's going to be forremarketing purposes right running remarketing style ads to people who havevisited the website because cold traffic is a lot harder to generate for smallbusinesses with limited budgets and limited ad budgets so I recommendlooking at doing at least a little bit of remarketing for businesses on socialmedia and if at the very if they can afford to do more than do some of theirmanagement and posting and community engagement as well so really you're justgoing to look at spending up you're having them spend at the veryfive hundred dollars for you to manage one to two accounts one big account likeFacebook or Instagram or YouTube something like that and then the otheraccount would be you know Twitter or something smaller LinkedIn somethingthat they aren't doing as much focus on but they're still wanting a presence tobuild there in the future and then as they up their budget you can start toadd in more services for each of their primary platforms but ideally to managetwo or three platforms let's say it's Facebook Instagram and maybe you knowLinkedIn you're wanting to get about a thousand to fifteen hundred dollars atthe minimum to do the wide range of services where you're posting on eachplatform maybe once you know not even necessarily once per day but at leastfour to five times per week and you're doing some remarketing on their ad spendplatforms and in case you didn't know building the proposal is part of puttingtogether the pricing strategy because that's where you start to put togetherthe price to go in and pitch that business owner so if you aren't familiarwith the proposal side of things and how you should actually go about buildingthose then check out this video on the top right hand corner now the next thingwe want to talk about is with ad spend an ad spend is something that you'reactually going to add on top of your management fee for social right so ifyou're managing their social campaigns that's fine if you're spending on adsyou need to charge them a separate fee and this is essentially how I work itout if they're spending less than $3,000 then I will give them a five hundred toseven hundred and fifty dollar management fee that's it flat ratemanagement fee above three thousand dollars I will charge them anywhere from20 to 30 percent of their ad spend it that way it makes it a little bit moreaffordable for clients who are on the lower end but also you have to makemoney right and if a client wants to spend five hundred dollars on ads andthat's all they have that's fine but to do twenty to thirty percent of a fivehundred dollar spend is only a hundred dollars and that's still a lot of timethat you're putting into creating the campaign so not worth it right that'swhy we recommend a flat rate for the first three thousand dollars and thenafter that you can switch to that twenty to thirty percent model the third thingwe're going to talk about is email marketing and automation and this isalso a really lucrative service if you do it the right way and if you run emailmarketing campaigns effectively a lot of people think this is airrelevant form of marketing but if you do it the right way it really is a superlucrative style of business and really a super lucrative style of marketing sowhat I recommend here is if you're going to do email marketing for most of youwith local small business clients you don't really need to worry about thistoo much newsletters all of that isn't super effective but if you do havemedium-sized businesses or online businesses that you're working with thatcould definitely use an email marketing campaign then you're gonna want to startby building automations and I recommend starting with at least a $500 charge permonth to manage and keep up with that automation updated make sure that you'reyou know making sure that people who unsubscribe get removed and that you'reupdating tags and links inside the automations to make sure that itimproves also because you're going to be managing the lists and segmentingcontacts inside of those lists so you're gonna want to make sure you charge atleast $500 for the basic automation now when you get into super complexautomations for email and you're driving several thousands of subscribers permonth or essentially leads per month then you need to be charging what it'sworth and so for something where you're generating I would say look at it at acost per lead basis right what does the average lead generate them in sales howmuch does that average lead typically cost online via email marketing and thenwhat you can do is you can kind of set your pricing based off of that or youcan do a flat rate we build an email automation funnel that manage it that wedo this much management this much segmentation we do this many lists thatwe build new each month and we'll update this we'll manage this many contacts fora minimum of $5,000 per month right so it's kind of up to you you need to lookat each service and say okay how much is it how much time is it going to take usto manage that automation to segments to do tagging link building andoptimization for that email campaign each month and at the very minimum youshould charge you know whatever your hourly rate is times the amount ofmaintenance but also take into consideration if this is an evergreenautomation it's going to continually generate leads right so you want to makesure that it's set up in a way where you're continually being paid your valuefrom the amount of leads that you're generating for them the fourth thing wewant to talk about is basic SEO services because we'relooking at minimums for this video right and so what I recommend is at least aminimum of $500 per month and this could be to optimize their site blog contentdo keyword research and the very minimum of what's required now the more contentyou add into the creation process each month the more pages that you'reoptimizing each month shouldn't be incorporated into the cost factor theminimum though should be about $500 per month to manage several pages each monthalso there's other services out there that really work well for localbusinesses like for example we recommend in my course van desta and then that'sit as a service that costs $249 and you can easily turn around and chargeclients around 250 to 300 dollars per month for that same service and what thecool thing is is with the nastas platform you can put up to 1,000 Ibelieve new customers on to that one license right so you can have a thousandpeople paying $250 for a product that you're only paying $250 for do you seewhere the money comes in and so that's the thing you have to look at whatsoftware services you're going to use if you're going to use any how you're goingto resell those and if you're not going to use those software services whatspecific on-site or off-site SEO marketing services are you performingthat you're going to be charging for the next service we're going to talk aboutis pay-per-click and that's with Google Adwords and this one is super simplelike Facebook ads and social marketing I recommend doing a minimum of a $500management fee and I also recommend if you're going to work with businessesthat they spend no less than $1,000 on a pay-per-click campaign on Google it is avery competitive market and it is more expensive than Facebook so you're gonnawant to keep that in mind a minimum of $1,000 and again the same rules that weuse on social ad spins apply to pay-per-click we're gonna do 500 dollarsup to $3,000 in ad spend and then from there we're going to charge a 20 to 30%management fee on the total ad spend finally is web development and this isone of the hardest services to price for because you could have a four page basicsite to an eight page basic site or you could have a site like mine CerealEntrepreneur where we have over I think over 300 pages because we have a ton ofblog content and other pages that kind of relate back to our site so to saythat it would just be anywhere from a thousand to five thousand dollars wewould be a little ignorant what I going to tell you is this one of thebest ways to get a good price for a new person in web development because now Ican look at a project and kind of gauge about how much we should charge just byknowing the industry and how websites work for someone new what I recommenddoing is going on to something like lucidchart and building a workflow orreally a skeleton of your website basically just draw out what yourwebsite is going to look like all of the pages all of the navigation how manytabs you want in each right and then you what you can do is you can take that toa developer and give them your budget and say look I'm not trying to spend anymore than this on this website do you think this is a project that you canmanage then they will give you a yes or no and why or why not and then you canreally start to figure out well why wouldn't they give you that rate whywould they give you that rate should you have done you know ask for a cheaperrate and then what you can do is you shop around that's what you know newpeople that you just have to learn to shop around really and to figure outwhat people are charging for specific services also to be able to look atportfolios for those web developers and say yes that's a good site versusobviously no that's not a good site I would never pay you $5,000 for that nowpersonally I don't manage web development like I'm not a web developerso if you want an idea of a site project and what we did and how much our sitecosts now again we already have a lot of this pre developed all they have to dois migrate a lot of it but we migrated our site and did a complete redesign ofour site and added a few extra pages but if you want look at the CerealEntrepreneur web site we spent about two thousand dollars developing that sitewhich is a site that you could easily take and turn around to another customerof yours and if you include the kajabi back-end that would be a fifteenthousand dollar site but if you just look at the front-end WordPress sitethat you guys see a CerealEntrepreneur.
Academy that site alone we would havecharged about five to eight thousand dollars for due to the fact that we haveall kinds of different content tons of blog articles different pages thatinterlink together it has a fresh design tons of video incorporated that we youknow used to build the the authority of the website and really it's just a greatlooking site very high-performing site and so we would charge anywhere fromfive to eight thousand dollars for something like that and we only spenttwo thousand so you guys see we actually charged about 1.
5 times as much to twotimes as much as what we spent on that project andanother note is we developed it through developers in India so we got it atabout eight to ten dollars per hour on development and that's a verycompetitive price range eight to ten dollars per hour from someone in Indiais somewhat you can expect from a decent you know experienced developer in Indiathe last few things we're gonna talk about our landing pages and lead magnetswhich if you guys have heard of clickfunnels you've definitely heard oflanding pages and what I recommend guys is charging at least 500 upwards offifty thousand dollars on these lead magnets and again it takes anunderstanding of what kind of lead magnet are we creating is this aone-page simple one image call-to-action go to the next page thank you type oflanding page if so that one's probably around 500 to maybe $1,500 at the verymost depending on the industry you're working in but if you do a full lawnwebinar with four different processes in it does tracking and it does all kindsof integrations with email remarketing and stuff like that that's a differentkind of landing page with a whole different type of objective and feel andyou'll want to make sure you're getting your values worth that's why people whoactually come out of clickfunnels little training academy they're charging tenthousand to fifty thousand dollars per month just for one funnel for someclients so if it is effective if it is something that looks good and it takes awhile to develop and you're doing custom design versus just templated blockbuilders then you'll want to charge more so that's again where you want you'regonna want to look into the development side of things paying a developer todevelop that landing page for you but also taking into consideration how muchvalue you're able to generate for that business how many new leads are salesdid you bring in or can you potentially bring in for that client and thentranslate that into value on your end what about content creation rightbecause we all are looking at blogs and videos and stuff like that what contentcreation is also very different what I recommend here is looking atprices on competitive blog writers and designers graphic designers because youhave a blog writer who writes the blog but then you also have graphic designerswho create the the creative elements that go inside of a blog right outsideof that what do you have video well what you want to look at here is yourvideographer how much does a videographer cost which is anywhere from$30 to hundred and fifty dollars depending onwhere you live the experience level of that videographer but also you have tolook at the video editing which you can easily hire someone for around ten tofifteen dollars overseas on a platform like Upwork and so it makes it superaffordable for you to be able to get these jobs done why because you knowexactly where these people are at you know how much they're gonna charge andit makes it easy for you to price your services because you know what you'respending on each job but that's it for today's video guys if you want to seemore on pricing marketing services all you have to do is go right below thisvideo in the description we've left a link to our blog where everything wecovered in today's video will be there plus tons more information because wedon't want to make this a 45 minute video but if you want more informationabout pricing and all of that make sure you check out the blog over at CerealEntrepreneur Academy but since you guys stayed till the end I'm gonna give youmy super secret tip and it's not really secret if you're in one of my coursesbut because we talked about it in there but my strategy to pricing is and thesecret really is the fact that it's different for every customer we don'tlook at a customer we don't go into a customer and say this customer is gonnabe the fifteen hundred dollar package we go in and we say "Mr.
Customer what areyour goals for your business? What are you trying to do? Do you want one morecustomers three new customers twenty new customers what is it that you want to dodo you want to just drive more traffic build awareness about your business inthe area because nobody knows you're there yet right what is your goal foryour campaign?" And then once we understand that we take a look at thebusiness the competitors and what they're doing what's currently workingwe take into consideration what type of business so they are are they localare they regional national right and then once we understand all of that thenwe go back and we look at the services that we have in our you know in ourarmory basically and we say what can we take from those services to provide acampaign that's going to benefit them but also that is something that's withinthe price range that we kind of came up with in the first initial meeting we hadwith them right because in that first meeting you're asking questions likewell what's your marketing budget been like in the past what have you done inthe past did it work right and that's going to tell you about how much they'respending then you take that and you start to use it to gauge basically whattype of campaign you're going to start them off with and then you put togetherthree different pricing packages basically for them with a middle tiera higher tier and a lower tier so that way it's hard for them to say no to apackage because it can't be too expensive it can't be too cheap rightyou you have one that's either right there in the middle or it's justaffordable enough or it's perfect and that's what they were wanting to see andthat's why I always start with a higher-end package first to see ifthat's going to be the one that they're looking for now guys we've done tons ofother videos on pricing services and there's tons of other information thatyou might want to know so if you want to check out those videos all you have todo is like I'm showing you right here in this video just go over to my youtubechannel click on that little search icon and then type in pricing and it willshow you all of the pricing videos that we've put together on my channel butthat's it for me guys thank you so much for watching if you have any questionsabout pricing or if any of this doesn't make sense make sure to leave them inthe comments below this video but I'm gonna get out of here make sure yousubscribe until next time Cereal Entrepreneur out bye guys ready to startliving the six-figure work wherever be your own boss lifestyle well at CerealEntrepreneur Academy we'll teach you how to use a laptop and internet to startyour own social media and digital marketing agency get started with ourfree Facebook Ads training links in the description below guys see you in thecourse, Cereal Entrepreneur out!.
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