Why do you want to stop selling and start closing and Paid Traffic ?
You see, most people, they don’t know how to communicate.
Fewer people know how to sell and almost no one knows how to close.
There’s a very big difference between selling and closing.
You see in any sales conversation, in any sales environment, in any sales meeting, you do not get paid by selling.
How many of you know people who just sell sell sell sell and they don’t get paid? Or they turn off their prospects.
You only get paid when you close a sale.
I want you to think about the difference between a salesperson versus a closer.
You see a sales person, they would push.
They would use aggressive tactics.
When you think of a traditional sales person, what comes to mind? Comment below.
It’s snake oil, it’s scammy, it’s slimy, it’s pushy.
Versus a closer.
How do you know when you are a good closer? After you’ve done a sale, after you’ve closed a prospect, when your prospect says, “Thank you.
” “Thank you for helping me make this decision.
” “Thank you for helping me move forward.
” That’s when you know you are a good closer.
There’s a big difference, sales person and a closer.
You see today I want to teach you something very very critical.
Why you should stop selling and start closing client deals, and what is the most powerful way that I know of to close, and it’s not what you think.
Today I’m going to teach you what I call “Value in advance” Write it down.
The formula is called “Value in advance.
” Now, you can see on my social media I have millions and millions of followers, and every single time when I make an offer, when I sell, when I try to close a sale, instead of waiting for the phone call or waiting for the meeting, face to face to do all your closing clients, that is very difficult, because you only have a very short period of time to persuade, convince a prospect to say yes.
Instead I believe what you need to do, you need to do a lot of work, before you even open up your mouth.
A lot of work needs to be done before you even say a single word.
In one of my previous videos, I talk about this.
The best way to sell a box of chocolate is what? Is to give people a taste.
One piece of chocolate, if they like that they’ll want to buy the whole box.
It’s exactly the same in closing.
I don’t want to count on closing, that closing part, that conversion part, that face to face, on the phone part, to do all the heavy lifting.
I want to start closing way in advance, and the best way to do that is “Value in advance.
” How can I provide value to someone in advance?
For someone who is consuming my materials, watching my video, consuming my content.
When I release something, when I make an offer, the trust is already there.
That it’s easy for them to say “Yes.
” Let me give you a perfect example.
Let’s say you are a martial artist, and you are teaching someone how to be a black belt, and of course you’re not going to be a black belt over night.
There are a series of steps you need to go through in order to attain your black belt.
Lets say the very first step is you need to learn how to do a proper stance.
Okay, that the first step, and then you need to have some basic flexibility with Paid Traffic.
How to do stretching, stretching exercise, and then basic punching technique, and then basic kicking technique.
Lets say and then you learn some jumping kicking technique.
Then later on you also have power and speed, endurance.
Lets say it takes you seven steps to get from point A to point B, you with me? The best way I could convince someone to say, hey I’m the guy that can teach you how to be a powerful human weapon, how to be that confident black belt.
How to close clients before getting on the phone! (How to get social media marketing clients)
Instead of telling you how good I am, I know it takes you seven steps to get to your goal.
All I need to do is provide value in advance.
Let me teach you through my content how to do a proper stance.
Let me get you to that first step.
I’m not going to get you to the end goal, but I’m going to get you to the first step.
I might even teach you some basic stretching exercise that you can do from the comfort of your own home.
To help you become more flexible, to get you to almost step two.
Now what happens is this.
That if I am the person that gets you from point A and then point B.
Not to the end goal yet, but you’re already getting value from the free information, the free value I’m providing, and what the prospect is thinking is this, “Wow, If I’m getting so much value from the free stuff, if the free stuff is this good, I wonder what the pay-stuff is going to be like” and that’s exactly how the “Value in advance” formula works.
You don’t wait till when the money takes place, the transaction takes place to start closing.
You started closing from the beginning.
When you’re delivering value to the marketplace.
You provide so much value in advance when you make an offer your prospect is like this is a no brainer.
The One Secret To Close More Sales On The Phone
Of course I want to buy.
I’m already getting so much value.
You’ve helped me solve the first two step problem.
I know I have five more steps to go.
Of course you are the man, you’re the woman, you’re the company I want to go with.
Instead of trying to convince them, you don’t know me, you don’t like me, you don’t trust me, give me some money.
No! Give them some value upfront.
Help them solve some problems upfront.
When you do that through social media, through video, through education, through content, that’s a smart way to do it.
You can do this on a massive scale.
You’re impacting so many peoples lives, and you’re adding so much value to people’s lives.
When you make an offer, it’s easy.
When you do make an offer, then it is just a moment when you realize all the hard work you’ve done in he beginning.
You’re not selling selling selling, trying to use some gimmicks or techniques or whatever tricks trying to close people, and there’s a time and place for that, but you don’t need that.
I bet I have so many students, if you’re watching this comment below.
You’ve gotten so much value from my free content, and then by the time I make an offer you’re like Dan is the guy, of courseI want to learn from him.
I want him to be my mentor.
Why? Because, I’ve done so much.
I combine and I strive to combine my branding, my education, my marketing and closing all as one thing.
Instead of isolated components,I treat them as one.
I strive to get to a point where it’s automatic closing.
Where the closing is natural.
Where it’s not forceful.
That people are happy to be closed.
That’s exactly why you need to stop selling and start closing Paid Traffic.
I’ll teach you one more thing before we go, and that is this, every single time you offer something, every single time you make an offer, you want to strive to deliver 10x more value.
Meaning this, this is what I truly believe, it is my mode in business.
If you sell something for $100, what can you do to strive to deliver 10x more value? That’s $1000 worth of value, when you charge $100.
When you can do that it’s easy.
It’s easy to close.
because people can see the value.
It’s a no brainer that they want to buy.
They are happy to buy from you, because they can see how much value you are delivering.
I want you to think about this.
How can you implement “Value in advance” in your business? How can you deliver 10x more value?
What can you do?
I want to leave you with one thought, and that is this, closing is not something that you do for somebody.
Closing is something that you do for somebody.
How to Build, Grow, and Scale Your Own Paid Traffic:
In this video I'm going to break down how you can start and grow a seven-figure social media marketing agency so if you guys are looking to start one completely from scratch from ground zero or if you already have a Digital marketing agency and you're looking to scale it up to the next level I'm gonna break down three core strategies and tips as far as client acquisition goes and then I'm also gonna break down what the team structure looks like because I think those are the two most important things when you're going through and building out a Social media marketing agency as far as running ads for clients.
It's really not that difficult the tougher thing is really that team structure and how to actually acquire those clients at every stage of your business's lifecycle and if you guys stick with me here to the end of this video I'll break down exactly how I grew my marketing agency from zero to over a hundred and fifty thousand dollars per month and This year.
We actually even hit two hundred and twenty five thousand dollars in just one single month And so I'll break down the exact structure as far as client acquisition at each point in the lifecycle of your business as well as that team growth and also because at the very beginning when you start this It's gonna highly revolve around you you're gonna have to do the sales the fulfillment every single part of the business You're gonna be wearing multiple hats and then I want to show you guys how you can actually transition yourself out of the business Potentially one day now.
I personally I could work literally the 4-hour workweek like Tim Ferriss says But I don't want to because one I enjoy what I'm doing And we're also building something a lot bigger than just a marketing agency We're building a full-on real estate marketing lead generation CRM software.
So let me break down I've got this whiteboard out here where it's just kind of like with a white sheet of paper I guess and So we'll break down every single step.
So first and foremost guys at first you're gonna be starting out is just a solo entrepreneur Okay, so we'll draw a little stick figure here so this is just you and like we talked about guys you're going to be doing literally every piece of the business the client acquisition the sales the fulfillment and The thing is is if you're starting a digital marketing agency You have to learn to get sales nailed down.
I'm one that I absolutely hate sales.
I don't love it I was actually listening to a grant cardone YouTube video the other day As I was kind of doing some other things and he was talking about how he doesn't even like sales and you think of him As kind of the sales guys, but he knows that sales have to happen in order for his business to actually run.
So With this whole model everything we're gonna break down you just have to kind of get that into your head where you're going to become the sales person and Down here is step three We're going to show you guys how you can actually leverage out the sales but at no point, can you start out thinking? Oh, I'm just gonna leverage out the sales You have to become the sales person or else this is all gonna crumble right before your eyes So first you're going to be this solo entrepreneur right here starting your marketing agency And the first thing we need to do before we even acquire clients is we need to pick a niche now I know this sounds like super routine and just everyone says ah, you know pick a niche and then scale from there But it's a hundred percent accurate a few years ago when I was first starting my own digital marketing agency I was basically all things to all people.
I was like, you know, you're a real citizen.
I'll work with you You're an insurance agent of course dead tennis the chiropractor basically because I felt like I just needed money and so I was gonna I was willing to take on any and every single client and because I served everyone I Didn't serve anyone right and that's when my business was really struggling And it wasn't until I saw some really good results in the real estate Agent the residential real estate agent market and I said, you know what? I'm just gonna focus on this and I'm gonna say no to other every other opportunity every other industry And just do residential real estate that I finally saw my business start to really grow and really scale within 90 days I went from basically zero to $25,000 in just 90 days and that's because a big part of this is going through and leveraging past Testimonials and past case studies, which we're gonna get to here in just a second But the first thing and also I know most of YouTube videos you don't really need to do this but I highly recommend getting out a pen and paper and kind of breaking this things these things down because I'm literally going to show you guys step by step everything you need to do what the business looks like from What the team looks like the client acquisition? so get out a pen and a pad of paper if you're serious about this and Take some of these notes so that you can refer back to is your kind of make making your plans or the next several months Of how to grow taking a look at where you're at in each step of this process and then going from there Okay So once you have the snitch nailed down what you want to do is you want to leverage because obviously at this point we haven't really probably made any money and so We don't really have a lot of money to go through and invest in advertising to acquire clients So what we're gonna do is we're gonna leverage Facebook We're gonna leverage LinkedIn and then also we're gonna do like let's say we'll save events And what I mean by events, that's not going to these big events and paying all this money This is more like social events Right or little networking events in your community in your area where you can go through and connect with different people That are going to be your potential clients So what I'm what I'm saying by Facebook and LinkedIn you're gonna make an initial post and you're gonna say something like hey I am helping real estate agents go through and generate more leads or whatever niche market You're going to go through and service, but I highly recommend real estate agents And the reason why is because one every single person knows a real estate agent You're either related to one or you got a friend that's one and if for some reason you're thinking well I don't know any well You definitely have a friend or a family member that know somebody so as far as working your warm market this you're definitely going to be able to find a real estate agent that that you know, and you can actually go through and start running ads for so basically you're gonna go to Facebook and LinkedIn and just make a you know post on your personal profile and say hey Look, I'm starting a digital marketing agency and I'm gonna help real estate agents generate more lead I'm looking for a few clients just to give it a trial run you don't have to pay me whatsoever So you're not going to be receiving money for probably the first 7 to 14 days I don't really want to make a trial to go for a full 30 days because that's a long time and you're gonna be Suffering from now if you're working with let's say five clients for 30 days and you're not making any money It's not going to be any fun so you only want to do it for seven to 14 days and they're gonna pay a hundred percent of the ad spend and a lot of people I've actually made a video very similar to this of How to go through and start from going from zero to ten thousand dollars per month this one I'm gonna show you guys how you can get to one hundred thousand dollars per month and beyond that but a lot of people in That video they said well, you know who pays for the ads spin and all that stuff in a trial You don't want to be paying for the ad spend There's nothing that could be taking your business worse than you paying for that ad spend So you're gonna bring them on it's a hundred percent free client They're gonna pay for the ad spend you're gonna get access to their ads account Which really isn't that hard to go through and get access to their ads account and then they have their credit card on file So you're not footing any bill here and then from these posts right here on Facebook and LinkedIn Usually you can get a few people that are reaching out to you Messaging you or at least now your friends know and so they'd be like, oh they might tag a friend that's a real estate agent or you know, even if you're in the dental market or chiropractic market Whatever market you're in They'll tag people that they know and that's why I highly recommend the real estate niche just because there's so many people That are real estate agents and so many people know real estate agents if you're watching this like well Jason Why would you say this because won't I be competing with you? Yeah You will be competing me with me.
But like the reality is there's over two million real estate agents in the United States alone So I've got the mentality guys that there's definitely enough to go around like each one of us can have a thousand real estate agents and there's still be well over a million people to go through and service so That that's a big thing right there and also a lot of times real estate agents or business owners just in general they want to work with somebody that is Local to their market somebody that they can talk to maybe they know they can meet with in person And so like obviously I can't meet with every one of my clients in person, but that's obviously not my model But that's where you know like as far as like competition and you know Oh, well, like would I be competing? And would that be bad for your business? It really doesn't matter there Okay, so we're gonna go through we're gonna post on Facebook LinkedIn and then if we're going to any like parties or networking events Or anything like that So when we're at these parties we were wanting to keep it simple a lot of times when people talk about their business They go through and they talk about it for two minutes long Sometimes I can say hey, what do you do? They talk about it for two minutes at the end of it.
The person's for sure zoned out They don't they're not listen to you at all and to their ask themselves What does that person really do? And so what we want to do is just say something like hey My name is Jason Wardrop and I help real estate agents generate leads and then if they said oh I know usually what happens when I say that is it like oh I've got a buddy That is a real stage and I should connect you to that happens almost every single time I tell people that so it's very simple.
Hey, my name is Jason Wardrop Okay, so state your name they say I help so I helped blank.
So if it's real estate agents dentists chiropractors Whatever business it is I help real estate agents.
And then what do you help them do? Generate leads grow their business, you know set more appointments.
So I say generate and qualify leads Because a lot of times especially when I'm talking to a real estate agent like, okay Well anyone can generate leads, but I want qualified leads.
So I kind of like throw that in there so very Simply put you talk to people at events.
Maybe they're not a real estate agent But usually they know a real estate agent and guys I'm just using real estate agents as an example of starting your marketing agency You don't have to go through and start in this specific industry, but that's where that's the industry.
I'm in I love it, and it's very profitable But obviously there's other markets you can go through and maybe if you've already started your marketing agency You can continue in that niche as well.
Okay? So once we go through and we're all by yourself, we're posting on these different networks, and we're attending events We're getting some of our first clients at this point.
We want to get to about five to ten paying customers Okay.
So after the 7 to 14 day trial you should be getting some decent results and from those results These people are turning into actual paying customers Now, what do we charge these people at first? Okay Well after the first 7 to 14 days, you can charge what you feel comfortable with But I want to charge anything less than $500 per month I would shoot for more than 1000 to 1500 dollars per month, but sometimes if your skills not fully there and you don't feel confident charging your friends or family or anything like that a thousand of $1500 per month then maybe you're in the 500 to $750 range for these first couple of clients But then as we move on and when you gain more skills we're gonna increase the amount that we're actually charging people to a thousand of 1,500 because if you think about it, if You're working.
Let's say with real estate agents or with dentists or whatever it is You got to think about how much they're gonna make once a closed deal goes through Okay So a dentist when they acquire a new patient, how much can they potentially make over the lifespan of that patient? And so based off of that how much are they willing to go through? And invest into marketing advertising to acquire that new client the same thing with real stages The average real estate agent makes five to fifteen thousand dollars per closed transaction And so if they're making five to fifteen thousand dollars and they're paying you 1,000 to 1,500 a month plus ad spend You know If you're getting one new closed deal for them every single month and you're if they're paying you let's say fifteen hundred bucks And you're bringing in $5,000 or $10,000 or even more? It's totally worth it for them and they're gonna be totally wanted to stick with you and continue doing business.
Okay? So for these first couple maybe it's a little bit lower in that five hundred seven hundred fifty dollar range but once we go through and get our first couple of clients you want to obviously continue posting on Facebook and LinkedIn and Talking to people at events So we don't want to stop this because that's a great organic way to grow our business And once we actually start seeing results Those are some of the posts I loved making on Facebook and LinkedIn about a case study or success story and that can easily bring in a lot more business and if we're doing these like let's say Once a month you're able to just organically naturally have that growth there Okay, so step number two.
Once you have these first couple of clients, we're gonna go to What is called a case study so we'll just put CS video All right So what this is is we're gonna start running a little bit of advertising Dollars because the idea is we've we've got some clients who are making some money But we're gonna invest that money back into the business in to advertise to acquire new clients now We don't have to spend a lot of money could be five to ten dollars per day But the way this looks right here is we're gonna have a lead magnet That we're gonna say hey get this case study of how this real estate agent Did whatever right so it could be a real stage It could be a dentist could be whatever but they're gonna opt in to go through and see this case study this value video if you want to call it and Then on this next page you are going to have let me just draw this out really quick You're gonna have this video talking about what you've done for these real estate agents But we're just going to continue with the real estate example just to make it simpler So now I have to talk about all the different industries here But what you've done for them and then down here, you're gonna have a button That is going to pop up after probably about five minutes into the video So they actually have to watch a certain amount of the video.
So pop up five minutes after the video Inviting them to schedule a phone call with you.
Okay, so now they're gonna click on this and this is gonna take them to a page where they go through and they can schedule a Call with you.
Okay, so they could go like there's a lot of software's out there their schedule wants there's calendly I like to use calendly a lot of people like scheduled wants there's a lot of other ones out there where it can go through syncing with your calendar and Syncing with their calendar and they can choose a date and time that you're available they're available and all that So it's all great and then after they choose a date and time what we're gonna do is Take them to an application right here Because the worst thing that you want you can do is go through and have a lot of people opt-in a lot of people sending appointments with you and then them not showing up or You get on a phone call and there are a hundred percent not qualified.
They don't have money.
They're really just getting started They don't they don't know how to go through a new business.
So you're just wasting a ton of your time So that's why I want to take them through a little bit of an application process here about you know How many deals do they do every single month? How long have they been in business? Okay, few these key things to find out if it's actually worth your time to go through and talk with them on the phone Okay.
So this is the second step right here is Facebook ads so we'll just put this right here.
We'll put Facebook Facebook app - a case study value video opt-in so this is gonna be a lead magnet But they're just gonna put in their name and their email.
We don't need their phone number quite yet Okay, and then we're gonna send them to the value video We're gonna explain about what we do for them and guys, we're not selling Facebook ads Even though we might be starting a Facebook marketing agency Nobody cares about Facebook Ads all they care about our leads and close deals Okay, the best thing for any business the the end goal is sales is to make money And so if they don't care about the way that they make money They just want to make money and so kind of taking a step back from the sales part is lead generation.
They need leads They need appointments.
So this is the same thing that you need you need bleeds right here You need appointments and then after the appointment, that's when you make the sales we kind of look at this from your business point of view and we look at their business and You don't care about Facebook ads, but you care about them because you know, it can generate you leads, but you have a deeper understanding Then the average business owner, right? So they're like, okay.
I just need leads.
I need appointments on any sales I need sales and the way that I'm going to get sales Appointments and the way I'm going to get appointments is leads and I don't care how I get those leads I just need them if I'm gonna buy them from like a Trulia Zillow realtor com doesn't matter But obviously we know that we're gonna be starting a Facebook marketing agency to be able to generate those leads.
Okay? so now the thing is the reason we want to start with a case study value video like this is because our lead cost is going to be Significantly less than the next step that we're gonna take.
Okay And as far as what the team looks like here, we're still going to be just a solo entrepreneur here Okay so we can go through and set this up like with the click funnels or anything like that and then once we get to about 15 to 20 clients once we get to a point where We literally are just like overload and we don't have time to do the sales.
We don't have time to do the fulfillment We don't have time to do all these different key pieces That is when you're gonna hire your first person and you're gonna have that person to be outsourced can work virtually Wherever they want to work.
It doesn't matter.
Most people on my team.
I've actually never even met in person But I feel like I know that because we leverage zoom.
We actually talk every single day We're kind of going back and forth.
And so I feel like I know them all though, pretty much everyone I actually haven't even met in person.
Okay, so That's what we want to do that next step.
So we want to hire someone to help us with fulfillment And so at this point what we can do is we can make little short training videos showing them Exactly what we do on the fulfillment side as far as setting up the Facebook ad setting up the landing page set up the email a text marketing follow up and guys this Training is going to be used in two different ways it's going to be used to train new staff members and then second you're gonna get leads coming in here that maybe don't have the Budget to go through and work with you or they don't want somebody else to do it out themselves They want to learn how to do it themselves So now this training we can use it to train new people coming on that we're gonna be hiring Because as we grow this, we're not gonna just hire one person We're gonna keep hiring fulfillment people so that you can focus on sales And then also we can sell this training for fifty to a hundred to five hundred Dollars to these real estate agents that maybe don't want to pay us to do it But they want to still learn it or they might not have the budget.
Okay so now that's another way that we can go through and maximize our revenues from these leads that are being generated and Increase our profit margins there, okay So now we've gone through We've got this case study value video funnel setup to not only have the book appointments with us but to fill out that application So we're kind of sifting and sorting through all of these leads that are coming in all these people booking Appointments and if they're not a quality lead guys cancel the call just don't show up.
Okay, so all right So at this point we've got maybe one person that's working for us and now we can go through and we can even scale up to two to three to four people now the time that we moved to this third client acquisition Model is when we have so many calls that we just can't handle all the calls that are coming in.
Okay, so that that's what So we don't move to this until we get to that point.
All right, so this third one this is call all a Just in time.
So JIT Webinar Okay, so we'll just say Wed right there JIT webinar so what this is is instead of them going through and opting in right here and Going to a value video which this little button that pops up to go through and schedule a call with us Doesn't show up for about five minutes.
This is about a 30 to 45 minute webinar It could be 45 to 60 minutes My mind currently is about 60 minutes long, but it's an automated webinar where these people are gonna have to go through They're going to register for this webinar Okay Then they're gonna have to go through and actually watch the webinar and then instead of after five minutes this showing up This is after about 45 minutes that this call to action is showing up So they've actually gone through this entire process they've seen this whole video and at this point we go through and have them schedule a call and Then fill out the application Okay, so it's literally the same exact process the only thing is different are these first two steps and the reason why we want to go through and move to this model is Because if they have to watch like 45 minutes of our presentation before they actually schedule an appointment This is a lot higher quality lead.
They've already seen the process of what you do how you can help them They've seen some case studies.
They've broken it down.
And at this point this person is a highly qualified Prospect and it's going to decrease the number of phone calls and appointments that you're getting But these are going to be a lot higher quality appointments and the reason why we don't want to move Straight to this part right here is because leads are typically three to four times more expensive When you're having them opt into a webinar as opposed to just a case study or a value video So if we don't have a lot of money to go through and put in advertising We want to go through in our first Advertising dollars be sending people to this case study or this value video because we can get leads there For about two to three dollars per lead versus a webinar.
They're gonna be about eight to ten dollars per lead So they're gonna be significantly more but at this point as we're going through we're getting so many calls and even if we're going through and filtering out the Applications of like okay this person's good This person's not and we just saw like overloaded and you at this point are a hundred percent focused on sales You're not doing any of the fulfillment you have your people doing all the fulfillment You're just doing sales and then once you just can't take anymore because you're just getting so many calls.
We move to this model We make this video This video right here is about 12 to 15 minutes long versus this one's gonna be about 45 to 60 minutes long It's gonna dive a little bit deeper.
Okay, and Then from this automated webinar, we're gonna have them scheduled an appointment with us and then fill out this application And these people that fill out that application are gonna be a lot more Qualified for you as you're going through and growing your business And so now at this point we can go through and we could just have your day a hundred percent booked with phone calls so you don't have to go through and be like prospecting people the prospecting is being done by the Facebook ad and Then we're filtering people out through this webinar right here.
And then we're filtering people out even more by they just attend the webinar They had to attend the whole thing schedule a call with you and then not only scheduled call with you But they have to fill out this application We have to look at that application.
Make sure they're a good fit And then at that point we decide if we're even going to spend our time because these calls are going to probably be 30 to 45 minutes and You don't have 30 45 minutes to waste on somebody at this point.
That is not a potential prospect up here You have the 30 to 45 minutes because time is not as valuable as money money is way more valuable at this point Whereas down here it gets the point where you have a lot more money than time And so that's where you want to leverage your time And then the fourth step after this and this is kind of where we've got to with our business is you have the Facebook Ads Going to these webinars this just-in-time webinar They're signing up for an appointment a call with you and they're going through an application But then instead of you doing the phone calls you get a first sales guy Okay And you go train them on how to actually handle those sales calls and how to go through and sign people up acquire those clients and so then if you do need to go and take a Vacation or take a break or whatever your business doesn't all go to crap Okay, so your first team members up here? Once we get our first team member, it's all about fulfillment And then you are a hundred percent sales until I would say you are a hundred percent The only sales guy until you're doing at least 100 grand a month And once you're doing 100 grand a month Then you can think About hiring a second sales guy and then potentially a third sales guy and then a fourth and then go through and really scale this thing up But I wouldn't really go through and do that Until you've got that process I 100% refined and you're mapping out that whole process of what you do and so a new sales guy can come on and see exactly what You do and replicate you maybe they won't have as good as a close-ratio but it's still gonna be beneficial is still gonna be profitable to you because you can finally Free up some of your time and one last quick note guys before we finish up this video I know this has been a little bit longer one But I wanted to really provide you with some of this value As far as going through and starting your own Facebook marketing agency digital mark agency, whatever you want to call it That is when you get on a phone call to sell these you want to pre sell three months in advance Because if you're doing all this work just acquire a month-by-month customer.
It's gonna be very difficult you're not we're gonna be very profitable and Typically as you guys probably know it usually takes about 90 days to really see the balls start to roll With the lead generation with the points being said if they're just getting a 30 day trial to you a lot of times the 7 To 14 day trial up here.
It's great because you can usually get some leads But as far as like actually setting appointments and really seeing the needle move it usually takes about 60 to 90 days And so we want to pre-sell 90 days a three month initial contract.
And then after that is just month-to-month Ok, then at that point you can maybe say hey It's a three month contract and it's 1,500 bucks a month or if you pay it all up front Maybe you get a little discount maybe instead of you know $4,500 over the three months because it's $1,500 a month Maybe you say hey, it's $4,000 a month If you pay upfront or 3,500 if you pay upfront because and that'll be more at this point because cash is gonna be super valuable But as cash becomes less and less relevant, which obviously cash is always extremely valuable Right, but as your time becomes more value, well, then you could play around with some of these different aspects here, right? So anyway guys, I hope this video helped you guys as far as going through and starting your own Digital marketing agency you guys found this video helpful.
Give it a thumbs up I would greatly appreciate that also drop a comment down below Let me know what you guys thought and if you guys are brand new here to my channel Make sure you guys subscribe And hit that notification bell because we launch new videos every single week how to generate more leads Make more money and grow your business whether that's a digital marketing agency business a real estate business Whatever business you're in we go through and breakdown a lot of different Facebook Ads concepts and strategies So you guys can go through check out the other videos on my channel and see I've got a lot of content Breaking down a lot of this stuff step-by-step whether it's starting your own marketing agency or just Facebook Ads in general or whatever It might be so also one last thing I have a Digital marketing agency a checklist kind of the cheat sheet of how to go from zero to your first $10,000 per month and I will add a link to that cheat sheet down in the description as well as in the top comment So you guys can have that It just kind of breaks down the core concepts and strategies that you need to focus on a lot of that what we cover today But you guys gonna kind of have that as a cheat sheet as a download So with that said guys, I hope this video was helpful.
Remember first go through organically.
It's all gonna be about you Okay, you're gonna be doing everything post on Facebook LinkedIn events.
Remember this simple, my name is Jason Wardrop I help real estate agents.
What do you helping to generate leads? My name is Jason Wardrop help real stages generate leads very simple Okay then you're starting to get your first clients seven to 14 day trial and then once you get some money in that you can actually start Advertising this is the way you want advertise.
Send people from a Facebook ad to a case study Opt-in have a value video this this button is scheduled call with you pops up after about five minutes Okay This is about a 12 to 15 minute value video talking about what you do case studies showing Telling a story about a real estate agent that you helped or whatever market you're in having them 7:00 appointment Application then once you get to a point where you're getting way too many phone calls that you can't even handle them Now we're gonna move down to the just-in-time webinar We're instead of a 12 to 15 minute video.
We're going to 45 minute webinar having them sign up for a phone call Application that's going to decrease the number of phone calls that we have but increase the quality Dramatically, so it's gonna be a little bit higher cost per appointment cost per lead here But it's gonna be a lot higher quality And then at this point once we've got all you're just focusing 100% on sales You've got a whole team of fulfillment people and then once you hit 100k a month or even more than that Then at that point you can think about hiring another sales rep and going through and train them up So anyway guys hopefully this video was helpful.
Once again, give it a thumbs up comment down below Let me know what you guys thought.
Thanks so much for watching today, and I will see you all in the next video.
How to close clients before getting on the phone! (How to get social media marketing clients)
So in today's video, I'm gonna talk about how to start your own digital marketing agency, okay? How did you start how to get your first clients? And then how to go through take it from zero to ten thousand dollars per month Okay, and then once you're at ten thousand dollars per month How many of you guys would love me to show you? how to take it from ten thousand dollars per month to even a hundred thousand dollars per month How would you guys like to see exactly what I've done to go through within twelve months Take my business from in essence zero to over a hundred thousand dollars per month with what I'm doing here, okay? We've got star from Venice Beach what welcome star Okay, awesome guys.
That's we're gonna cover today We're gonna go through because obviously like if you're wanting to start your own digital marketing agency That's the core that's obviously the title of this video.
You need to know how to get your first clients You know how to go to have success with those clients because I know a lot of people They like want to start their own agency, but their biggest fear This is me a couple years ago is why I want to get clients But what if I have no idea how to help them how to run ads for them how to get leads or? success or any of that stuff So I want to cover that for you all today get those first couple and honestly You can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy it really is not that hard That's what I went through and did but now I've kind of merged to the fact where I am Just you know I'm trying to go through and specialize only in sales and market We're going to talk about that here as well, okay, so Awesome guys.
Let's jump into this so the first point.
I'm looking down here because I've got these little notes right here I've got three key points.
I want to share with you so number one is Get experience okay What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency Whether it's SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I'll tell you about here It is a little bit, but you need experience, so it doesn't matter.
What clients you're going to go through and grab Could be chiropractors dentists real estate agents gym owners restaurants anything you just need to go through and get Familiar with the whole Facebook advertising marketing process right now when I first got started This is me back when I was super naive with all this stuff.
I was like man well You know everyone that has a successful agency.
They've got all these testimonials They got all this stuff like how do I go through and sell somebody without any? Testimonials like what do I go through and do and so really the key is is going in first? And it sounds like it sucks right, but go and work for free go offer To run their ads for two weeks for four weeks.
Whatever the timeframe is and say hey look You know I've been really studying Facebook advertising.
It's really hot right now There's so many successful case studies out there And I want to go through and help you with your restaurant with your gym with your you know real estate agency Whatever it is and help you go through and market that business Okay, so you go through and you say hey? You don't even have to pay me Okay After the two-week trial or before we trial whatever you're doing you can say then we can go through and we can talk about What the right amount to pay me is? And we kind of move forward from there, okay, so we'll just like we'll use your Facebook advertising money Okay So they set aside a budget of 200 400 500 whatever the number is and you go use that money to gain that skill set Because honestly guys I've been through a lot of Facebook advertising Courses and all that stuff especially when I first got started but honestly at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff And you will learn way quicker way more by actually going through and gaining that experience okay, so anyway, that's number one and the best way to go through and get clients you guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on Facebook hey, I've been studying Facebook ads where I've been studying you know at Google Ads or whatever you're like been focusing on and I'm looking for some people to go through and help them out.
I won't charge anything We just do a little trial run and we'll see how it works getting leads for you in your business And then you're gonna get people responding and you can go post on your personal profile.
You can post in some local Facebook groups like Wherever you live let's say you live in Dallas There's there's local Facebook groups of there Dallas specific kay could be like Dallas small business owners or Dallas You know gym owners or whatever it might be go post in those groups and just kind of like start to get that That communication out there, okay, so number two guys so Let's just hit anybody have any questions on that real quick I'm gonna dive into number two and if questions do pop up I'll jump into that because I know there's a little bit of a delay when we're going through and doing these YouTube lives But if you guys have questions on number one hit them up in the chat box but number two guys once you go through and You have your experience, right? You've gone through You've worked with all these different types of business owners all these different clients you want a niche in and get specific to one Industry okay now when I first got started and this was you know probably When I first got start with more of the Facebook advertising agency model This is probably two and a half years ago or something like that.
I was working with Dennis chiropractors real estate agents network marketers Insurance I was like working with so many different types of people just to gain that experience But then we started seeing consistently really really good results with the real estate market Okay, real estate agents real estate investors real estate brokers And so I went all in on that I went all in and just started focused on those because we had some campaigns That we're working Extremely well to get buyer leads seller leads you know promote their open house promote their listings And so I was like you know what I could either go through and continue to try to reinvent the wheel of okay Let's like I've got a new insurance broker like I need to go find out a good campaign That's gonna work for them, and then the next thing you've got a mortgage broker The next say you've got a fitness a gym owner personal trainer and going and trying to recreate the wheel every single time you bring on a new client or You can have maybe four to five campaigns that you know converts super well and just focus and stick with those okay So that's what I went through and did We're starting to get some really good results in the real estate market And then I was like you know what I'm gonna go all-in with this I'm gonna only do real estate because I know these campaigns work and now my only focus is He's getting new clients getting new customers on to go through and help them take their business to the next level, okay so Anyway guys that that's kind of key number two so like you can see how it kind of contradicts number one But number one is obviously like just getting out there getting that experience bringing on your first couple of clients And then once you see like hey Maybe you're like you're killing it with chiropractors or killing it with Dennis or with realtors or whatever then you go through, and you focus just on that niche and my my Recommendation to you, and this is what one of my mentors told me he went through and said hey Jason focus on real estate He's like you've been having a success in real estate Don't go out of real estate until you've made at least a million dollars, okay? And now we we well surpassed that but we're still focused on real estate Because one is a huge market we can go through and just really grow our business And we just continue to get success and we continue to improve our model our campaigns that we're running for all four different clients Okay, so number three guys.
We're getting this so so we got number one Go out get experience grab some those initial clients get testimonies get those case studies Okay, work some stuff for free.
It sounds like a little bit of a pain right at the very beginning For long term results we're not in this for the quick win we're not in this for the quick buck We want to go through and build a long-term sustainable business if you're in it for the quick buck You might have success for six to 12 to 18 months but you know everyone else is going to come in and they're just gonna like take over and You're not gonna really be able to set yourself apart Okay, and then once you go through and you find a niche where you're really seeing great results focus in a hundred percent on that niche now You know we've worked with over 3,000 Realtors now real estate agents and brokers, and we've kind of started a few months ago we start moving into loan officers mortgage brokers, but honestly the only reason why is because Someone looking to buy a home that a real estate agents gonna work with that's the same exact person That's gonna need a loan from a lender.
Okay, so it's like it's literally the same lead, and there's so many synergies with that that With those industries that it makes total sense to go through and jump over there Alright, so number three guys.
Okay, and if you guys have any questions this point just go hit them in the chat box I'll make sure I'll get to all those questions.
We can even save some time here at the end To answer all the questions you guys have but once you go through and you you're so so anyway those first two keys That should be able to get you from zero to $10,000 per month, okay And that should be enough like where you can go through and you can do the sales and marketing for your clients And you can do the fulfillment for your clients, and that's what I did for the first several months and then it got to a point where I was like you know what I don't have time to go through and fulfill for all these clients And I don't have time to do the sales and marketing just jump back and forth and because you just end up losing so much time and effort and energy by Switching gears right where it's like You're doing sales calls and then like someone's like hey.
I need I need help with this support Item or I need you to do this or do that so you're always jumping back and forth and really You don't see any great results from it So as you start to grow What I would recommend is because you found out kind of the model You've had the experience of going through and setting up the campaigns go find someone that you can hire Okay to start setting up those campaigns for you in doing the fulfillment Ok just find one person find someone you can trust Someone you like to work with you enjoy working with and then you can focus a hundred percent on the sales and obviously At the beginning you're gonna have to spend a little bit of time training that person up But the idea is when that second person when you hire that second fulfillment Account Manager person the person that you initially trained They can train them, okay, so now you're starting to leverage yourself You're starting to branch out and you can focus a hundred percent on the sales and marketing aspect And we're gonna get that here in a second We've got Joel saying Facebook for real estate must be very tricky does Facebook have that data on possible home buyers Honestly, Joel is not too tricky.
Okay Obviously and there's all the new Facebook algorithm updates.
Everyone's kind of freaks out on it's like well How does this affect real estate and all this and honestly it really doesn't affect it too much our campaigns that stay pretty consistent really the biggest change that I've seen with the new Facebook algorithm update is I Think I have a little over 30 thousand followers on my Facebook page And if I make a Facebook post and even a Facebook live which used to get way more You might get 50 people that are actually seeing that if I don't put money behind it so 50 people reached with 30,000 people that follow you It's not really beneficial so like Anyway, the whole the game of like having so many followers and likes all that and on Facebook It doesn't really matter anymore so anyway, but also this Facebook have data on possible home buyers.
Yes They do so they've got you can go through and target by homeowners So like if you're doing like a sell leads campaign for people looking to go through and sell their home You could target people that are homeowners you can target people that are renters.
There's several other different Interests and groups and all that stuff that you can go through and target.
Okay, so back to kind of like Your you went through you hired your first person you trained them on support fulfillment now you are shifting okay, you're shifting your focus to 100% sales and marketing and what you need to do is you need to get a Consistent sales process that you can know and rely on that happens every week every day Every like you you got a set like a certain amount of time like so I go through and I'll do live webinars every Single week, okay, and I know that every single week This is like a proven model proven process that I can go through and put a majority of my budget my expenses for my whole company Into that advertising just to bring on new clients, okay? So that's really what you want to do you want to get to the point where like you go? And you first get your first ten thousand dollars per month, and honestly that doesn't really You don't really need to spend a lot of money You can do that 100% for free with no advertising budget, and then what I do Let's say your expenses for 10 grand a month.
Let's say your expenses are like five grand or whatever I put like 70 to 80 percent of my total expenses so 70 to 80 percent of that five grand Into my advertising okay, cuz then that the whole goal is now we want to build something that's gonna be a long-term sustainable long term growth so we're not we're not necessarily interested in like those first 90 to 120 days of Making the the quick money like I don't know bout you guys, but like it's great I I you know I like to make money, too But I rather go and make you know a hundred million dollars ten years from now as opposed to a hundred thousand dollars right now That makes sense so like I'm going through and I'm building this with a long-term mindset That if I go through and invest more to my business into advertising getting more leads more clients on board than in a year I'm gonna be able to have a business.
That's gonna be doing a couple hundred thousand dollars per month and It's it's gonna be that much more beneficial right so, okay.
We've got a few questions here We'll say how do you see Facebook ads and doing what you do change with the Cambridge analytical scandal honestly? Yeah, like that's that's obviously an issue.
I think that's more of an issue for Mark Zuckerberg and Facebook to be completely honest because this is just the whole data breach and all that we still have all those tools and everything accessible to us as advertisers as business owners and Really, we'll the the big key thing on that is You you're always are going to be changing whatever platform.
You're marketing on because like right now Facebook Ads is hot you know ten years ago Google ads was super hot okay? And most people actually aren't doing YouTube ads which I'm jumping in and doing YouTube ads and those are working amazingly Well, so really it doesn't matter like whether it's Facebook or Google or what the platform Is there's always going to be something new whether it's Instagram snapchat you got to go through and just evolve the model as time changes and things evolve so like even if Let's say Facebook ads that let's say it Just totally shut down tomorrow, okay? And the whole Cambridge analytic a scandal that like totally just like crashed everything honestly I wasn't really worried because I'm not relying a hundred percent on Facebook for my lead generation and for my marketing And I'm not relying that well.
I'm actually right now.
We're kind of focused on that for our clients Just because it's it's converting so well, and we haven't really seen I mean it's only been a couple days But we haven't seen a huge Huge shift or change with anything recently so anyway oh Jokes laugh at that comment, okay cool, okay, so now so now we're going through and we're putting the majority of our budget into our Advertising our marketing whether it's Google Facebook, or if it's some new platform, that's come out To go through because our guys just so you know there's so many other Taizo networks and resources that it's not just Facebook.
It's not just Google okay I work with some advertising networks where There's these guys that have massive email lists or text messaging lists or they have big blogs you can go put banner ads on there's like so many different ways you can go through and Target your ideal customer and bring people in to your business, so it's not just Facebook there, but I would go through And make sure you're putting putting a majority of your budget Into that lead generation into client acquisition bringing more customers in and that's your sole focus okay, and you're just going through as you're bringing more clients you hire more account reps to help you with the fulfillment and then if It gets to a point where you're like hey.
I can't handle all the sales myself We're getting so many leads then you can go through and hire a second or third or fourth sales guy, right So that's what we're starting to do right now.
It's just probably two three months ago We hired a second sales guy to help me with all the incoming leads and all that stuff that we're generating so So that's basically it guys Go through get experience kind of go start working with any and all clients get your experience with Facebook Ads Google Ads with you know Going through and marketing on blogs or whatever it might be Second find which niche that is just really connecting with you Where you find your best results your best case studies focus in on that a hundred percent till you've made at least a million dollars Okay, and then once you go through then focus on that as you're growing your focus in 100% on sales And you're putting in 70 to 80 percent of your expenses as a whole into advertising into marketing and then Your high in our hiring more account reps to be able to go through and handle the new onboarding of clients And then you go focus a hundred percent of sales until you get to the point where like you're getting so many leads so many everything that you have to hire more sales people to Go through and expand it out Okay, let's say these up um Okay And have will Classic is there a version of arsal that allows you to build landing pages for other agents get leads emailed to them and myself so Prince Durban Romans, we're actually working on that right now We don't have like like right now.
Arsenal is built for the individual agent, so what you could do Is you can go through and set up a lead generation campaign and have the the? Leads notified sent to the actual agent as far as right now sending them to you and the agent We only have it going through one person actually you know what we've done actually in the past with some people that have wanted to do that you know how you can set up and create a Like a group alias email, so like let's say We've got our support at our salon kg comm right and Then we have multiple people when someone emails support we have multiple people that get that email so that's what you can do their prints That's what we've done in the past and totally forgot about that But you can set up like you know Kansas realtor at prints calm or whatever the email address is and then have that sense when we send out the lead Notification it goes to you and the realtor as well, okay Phyllis a long trip things grit is great great mindset Yeah, definitely eighty percent of their ad budget to generate leads build a long-term relationship with your clients exactly Joel nailed it Okay Joel saying where do you find your account reps or freelancers? Do these tasks honestly guys where I find it? And this is a great question because this is something that I know people have struggled with in the past is I just reach out to my existing audience okay after you've been doing this for so long I'll just go through and make a post on Facebook so as you start to gain fault like even if you're not really trying you Start to gain followers on Facebook people add you as friends on Facebook? They will jump on your email list and even though you're marking is specific like I Marcus specifically to Realtors I get digital marketers all the time jumping on and they kind of want to see what I'm doing right so Anyway, I would just go through and this is what we've done.
Even this week.
I did a Facebook live in our Facebook group I posted like on our Facebook page or I posted it on my personal profile before I've posted the I've Done an email blast and just saying hey if you guys are interested in working with us.
We're growing We're hiring again Which also that excites people on your email list because we're like wow They're growing They're growing again like it must be working and so like they they get more belief and confidence in you and what you're doing Okay, so Joel.
Hopefully hopefully that helps and also like what I initially like when I didn't have super big following We have a few colleges actually around where I live about seventy thousand University students, and so I knew a couple that were just there but I ideally I like to go through and reach out to my existing following and community because More than likely they've seen some my trainings on Facebook ads on their software on set up on everything so The onboarding and getting them up to speed is that much faster, okay? Okay, let's see Hey Jason, I've been following you for a while Hugh, Rock awesome How do you set up the software platform used for your specific niche? How do you set up the software platform used for you specific nature so Giovanna? Thanks for the thanks for the comments Thanks for following us um We've been building this platform out for probably three to four years, so we've gone through because we build out from scratch We're not using any like Third-party service that we're just white labeling like we built it from scratch.
It's all custom to us and We start building out I think three four years ago, and then we started going like full-time all in with it about two and a half years ago Okay, so that's what we've done We we do go through and do white labels of the software.
It's not really my focus I don't like to focus on that but we do offer that there Will is classic we're talking about me jump on your webinar space pages talking you probably will you're probably you probably the exact person I'm talking about there.
Well cool guys.
Let me just jump in I want to I want to share with you guys just For anyone like you know if you're kind of wondering where to get started on all this stuff I have put together a course it's called the six-figure agency I just dropped a link in the chat box if you're watching the replay of this What I'll do is.
I'll put it down in the description as well and This is basically my step-by-step guide of gaining clients getting clients Going through and taking it building your business to zero to $10,000 per month.
It's all real estate and mortgage specific and focus so you'll see all of my real estate generation campaigns my mortgage lead generation campaigns how I go through and you'll see the contracts that we use to sign up clients because that's really big as Once you sign somebody up you want to get them to sign a contract so you you know There's a good understanding of what you're gonna do for them And what they're gonna expect from you so that just not any issues down the road And then I go through and show you how to get your first cup of clients how to charge them how to what different Products and services to offer and then how to go through and scale things up from there Okay, so if you guys want that obviously it's just you know.
It's not really honestly.
It's not even really a moneymaker for me I just like I put together because I thought it'd be helpful for some people that are following me here and That's pretty much it guys.
That's that's the quick 3-step rundown Okay Gain experience go run stuff for free for your clients Number two niche down on where you're going to go through where you've been having good success and results Then three go start hiring other people and putting a majority of your ad budget into your lead generation client acquisition Scale and grow things to the next level, okay So anyway guys if you guys enjoyed this video Go ahead, and hit that thumbs up button I'd greatly appreciate it It would help other people see this as well if you guys want to share it You know I don ously Love it and then if you guys are not subscribed yet make sure you guys subscribe the channel I launched a new video every single Monday Wednesday Friday.
I'm trying to do more YouTube lives I don't know if you guys been watching me for a little bit now, but I was actually Banned from doing YouTube lives for 90 days which was insane I was like Anyway, I must have broken some rule.
I had no idea about so it's kind of a newbie to YouTube which is all good, but Anyway, so yeah go ahead subscribe the channel.
I've got for everyone that subscribes I've got a free Facebook as mini course $97 value Just go to my channel hit refresh And there's gonna be a video and a link to that that mini course there hook you guys up and then also we've got the six for your agency link right there and Anyway guys.
Thanks so much for watching I'll try to jump on I'm not sure if I'm gonna do a live on Monday yet Or just kind of like a pre-recorded video, but thanks so much for for jumping on commenting.
I love the engagement I love you know seen kind of like the different questions and beyond the answer and help you guys out as much as possible But with that said I'm gonna leave you guys all But I hope you have an amazing weekend and with that said I will talk to you all later.