Why do you want to stop selling and start closing and Paid Traffic ?
You see, most people, they don’t know how to communicate.
Fewer people know how to sell and almost no one knows how to close.
There’s a very big difference between selling and closing.
You see in any sales conversation, in any sales environment, in any sales meeting, you do not get paid by selling.
How many of you know people who just sell sell sell sell and they don’t get paid? Or they turn off their prospects.
You only get paid when you close a sale.
I want you to think about the difference between a salesperson versus a closer.
You see a sales person, they would push.
They would use aggressive tactics.
When you think of a traditional sales person, what comes to mind? Comment below.
It’s snake oil, it’s scammy, it’s slimy, it’s pushy.
Versus a closer.
How do you know when you are a good closer? After you’ve done a sale, after you’ve closed a prospect, when your prospect says, “Thank you.
” “Thank you for helping me make this decision.
” “Thank you for helping me move forward.
” That’s when you know you are a good closer.
There’s a big difference, sales person and a closer.
You see today I want to teach you something very very critical.
Why you should stop selling and start closing client deals, and what is the most powerful way that I know of to close, and it’s not what you think.
Today I’m going to teach you what I call “Value in advance” Write it down.
The formula is called “Value in advance.
” Now, you can see on my social media I have millions and millions of followers, and every single time when I make an offer, when I sell, when I try to close a sale, instead of waiting for the phone call or waiting for the meeting, face to face to do all your closing clients, that is very difficult, because you only have a very short period of time to persuade, convince a prospect to say yes.
Instead I believe what you need to do, you need to do a lot of work, before you even open up your mouth.
A lot of work needs to be done before you even say a single word.
In one of my previous videos, I talk about this.
The best way to sell a box of chocolate is what? Is to give people a taste.
One piece of chocolate, if they like that they’ll want to buy the whole box.
It’s exactly the same in closing.
I don’t want to count on closing, that closing part, that conversion part, that face to face, on the phone part, to do all the heavy lifting.
I want to start closing way in advance, and the best way to do that is “Value in advance.
” How can I provide value to someone in advance?
For someone who is consuming my materials, watching my video, consuming my content.
When I release something, when I make an offer, the trust is already there.
That it’s easy for them to say “Yes.
” Let me give you a perfect example.
Let’s say you are a martial artist, and you are teaching someone how to be a black belt, and of course you’re not going to be a black belt over night.
There are a series of steps you need to go through in order to attain your black belt.
Lets say the very first step is you need to learn how to do a proper stance.
Okay, that the first step, and then you need to have some basic flexibility with Paid Traffic.
How to do stretching, stretching exercise, and then basic punching technique, and then basic kicking technique.
Lets say and then you learn some jumping kicking technique.
Then later on you also have power and speed, endurance.
Lets say it takes you seven steps to get from point A to point B, you with me? The best way I could convince someone to say, hey I’m the guy that can teach you how to be a powerful human weapon, how to be that confident black belt.
Bid, Proposal, Pitch - How to Get & Close Clients
Instead of telling you how good I am, I know it takes you seven steps to get to your goal.
All I need to do is provide value in advance.
Let me teach you through my content how to do a proper stance.
Let me get you to that first step.
I’m not going to get you to the end goal, but I’m going to get you to the first step.
I might even teach you some basic stretching exercise that you can do from the comfort of your own home.
To help you become more flexible, to get you to almost step two.
Now what happens is this.
That if I am the person that gets you from point A and then point B.
Not to the end goal yet, but you’re already getting value from the free information, the free value I’m providing, and what the prospect is thinking is this, “Wow, If I’m getting so much value from the free stuff, if the free stuff is this good, I wonder what the pay-stuff is going to be like” and that’s exactly how the “Value in advance” formula works.
You don’t wait till when the money takes place, the transaction takes place to start closing.
You started closing from the beginning.
When you’re delivering value to the marketplace.
You provide so much value in advance when you make an offer your prospect is like this is a no brainer.
Marketing Agency: The TRUTH About Running An Agency (2019)
Of course I want to buy.
I’m already getting so much value.
You’ve helped me solve the first two step problem.
I know I have five more steps to go.
Of course you are the man, you’re the woman, you’re the company I want to go with.
Instead of trying to convince them, you don’t know me, you don’t like me, you don’t trust me, give me some money.
No! Give them some value upfront.
Help them solve some problems upfront.
When you do that through social media, through video, through education, through content, that’s a smart way to do it.
You can do this on a massive scale.
You’re impacting so many peoples lives, and you’re adding so much value to people’s lives.
When you make an offer, it’s easy.
When you do make an offer, then it is just a moment when you realize all the hard work you’ve done in he beginning.
You’re not selling selling selling, trying to use some gimmicks or techniques or whatever tricks trying to close people, and there’s a time and place for that, but you don’t need that.
I bet I have so many students, if you’re watching this comment below.
You’ve gotten so much value from my free content, and then by the time I make an offer you’re like Dan is the guy, of courseI want to learn from him.
I want him to be my mentor.
Why? Because, I’ve done so much.
I combine and I strive to combine my branding, my education, my marketing and closing all as one thing.
Instead of isolated components,I treat them as one.
I strive to get to a point where it’s automatic closing.
Where the closing is natural.
Where it’s not forceful.
That people are happy to be closed.
That’s exactly why you need to stop selling and start closing Paid Traffic.
I’ll teach you one more thing before we go, and that is this, every single time you offer something, every single time you make an offer, you want to strive to deliver 10x more value.
Meaning this, this is what I truly believe, it is my mode in business.
If you sell something for $100, what can you do to strive to deliver 10x more value? That’s $1000 worth of value, when you charge $100.
When you can do that it’s easy.
It’s easy to close.
because people can see the value.
It’s a no brainer that they want to buy.
They are happy to buy from you, because they can see how much value you are delivering.
I want you to think about this.
How can you implement “Value in advance” in your business? How can you deliver 10x more value?
What can you do?
I want to leave you with one thought, and that is this, closing is not something that you do for somebody.
Closing is something that you do for somebody.
How to Build, Grow, and Scale Your Own Paid Traffic:
♫ Get 'em up, get 'em up, ♫ We can go 12 down.
♫ I'm in the ring with my hands held high.
- What's going on, guys? JR here, welcome to another video.
In this video, I'mactually in the corvette.
And I'm gonna the answer the question, or I'm gonna give you guys a way, to close the clients on the phone before you even actually get on the phone.
So, basically what you want to do is, before you get on the phone with someone to do business with them or if you're going to bemeeting with them in person.
Before you meet them orget on the phone with them, you want them to think very highly of you before you get on the phone with them, before you meet with them in person.
So, I'll explain why in a bit, but there was a study done where they took a universityclass of about 30 people and they each, they gave them a substitute teacher for the day.
But before the substitute teacher came in, they gave half the group a bio, like a biography onthe substitute teacher, and the other half a different bio.
So one of the bios was very positive and one of them was very negative.
So one of them said, this professor is a cold-hearted professor, he's very strict, he's just a cold person to deal with.
And then the other half got a positive bio that said, he's a great teacher, he's a great person,he's a very nice person, he's pleasant to deal with, all these different things.
So then he came in, he gave his lecture.
And at the end of the class they gave all of the students a survey.
And they said, how wouldyou rate Mr.
So and So on his performance today? So the half that got thenegative biography of this guy, they had very negativeand unfavorable reviews.
But the half that gotthe positive biography, they had very positive reviews.
Now, how could this be if they both just witnessed the same exact lecture? Well, it's all in the pre-framing.
How you pre-frame your potential clients, your potential customers, is going to determine howthey interact with you and how likely they are to close.
So let me give you a real life example.
Before I used to pre-frame people before I got on the phone with them, I'd get on the phone and their number one, their number one objection, or the number one thingon their mind would be, is this guy legit, is this a scam? Can he really get me results? All these different things.
So then, once I learned about pre-framing, I made a video.
I made a video and I showed them, and actually the video ofme talking about this video is on my Facebook, it'sactually on this YouTube channel another video, I'll makesure I link to it below.
So I made this video.
And I took them throughthe entire process.
I took them through the entire process.
And then any time I got a client.
So I took that videoand I ran it as an ad, and that was my pre-framing.
But any time I got a client that didn't come from that ad, like maybe I was doingcold email outreach, or a referral or whatever, I would make sure thatI send them this video so that they're now pre-framed.
So, eventually I learnedto take it up a notch, and now I made a speaker reel video, and I have videos of me on TV.
And I send that to people and I say, "Hey, before we talk, just watch this "so you can get to know a little more "about who I am and what I do.
" So another way that I seethis done wrong all the time, is anytime you're speaking, anytime you're gonnabe speaking somewhere, doing a presentation, you usually are going tobe introduced by someone.
So, instead of leaving it to chance and hoping that this person gives you a favorable introduction that is going to cause thecrowd to think highly of you, what I do, is I havethe speaker reel video, me on TV and all these different things.
And I get to kind of pick how I want the audience to perceive me.
So anytime I'm being introduced to speak, and they say, how do youwant to be introduced? I usually just play thisvideo at the beginning, and it builds me up in the crowd's mind.
So then when I come out, they're already primed to think highly and think favorably of me.
So that is a huge, huge key.
So as soon as I started pre-framing, when I'd get on the phone with people, or I'd get e-mails from people and they'd be like, "Hey JR, I just want to makesure we're still on today, "I'm very excited tospeak to you on the phone.
"I'm very exited to speak to you.
" So anytime I got a messagelike that from someone, like say I'd send them thevideo to pre-frame them, and they wrote back and said, "I'm very excited to speak to you," I knew that they were pre-framed properly, and they're ready, they're already primed for me to get on the phone with them.
Anyways, that's all Igot for you guys today.
That is a huge tip.
Now, one last thing.
Now, you might be thinking, "Well JR, I haven't been on TV.
"I haven't spoken anywhere.
" A year ago, I hadn't been on TV, I hadn't spoken anywhere either.
Make it happen.
It sounds difficult, but it's not.
Make it happen, look outfor those opportunities.
But, if you're like, okay, I want to make this video today but I don't have these things, go to an event and takesome credibility shots.
At these different marketing events, there's usually somefamous marketers there.
Like, you can run into Tai Lopez or Russell Brunson, or whoever.
Have somebody follow you around with a video camera whenyou're meeting these people and shaking their hands, and just take differentshots of you at the event, talking to people, meeting people, and just overlay that ina video with you talking, and talking a littlebit about who you are.
Add some dramatic music, be done with it.
Just being at an event and getting shots of you shaking hands with people and talking to peopleand making people laugh, it comes off as a credibility clip.
Another thing you can do, and this one is, this is another one of my little hacks, at every event that you can go to, or any event where there'sa stage or whatever, usually, if it's a full day event, there's a lunch break.
So what happens if there's a lunch break? Everybody gets up and startswalking towards the room.
So if you want to get yourquick credibility shot, and I wish I would have known about this when I was first starting out, quick jump on stage inbetween the lunch break.
Get someone to take liketwo pictures of you, two or three pictures of you onstage with different poses,and then just use that as credibility shots.
Or you can use that,they can take a video, or anything like that.
Also, that goes a long way towards getting speakinggigs other places, but I'll do another videoon that in the future.
Anyways, that's all I'vegot for you guys today.
I've got a pretty longdrive here in front of me.
I'm actually heading back home now.
But good thing that I'm in the corvette.
So it's been a lot of fun so far, I've been enjoying this car quite a bit, but I'm getting ready to geta cool vinyl for the back that's gonna have a websitewith an opt-in for people.
This car gets a lot of attention, and a lot of people wanna ask what I do, and they wanna ask me if they can take pictures with it and stuff, so I figured, if I get a vinyl in the back with a domain name, I can get free traffic directed to that with this car, so that'll be pretty cool as well.
Anyways, I will catch youguys soon in another video.
Let me know in the comments below, what other tips you might have for pre-framing clients before you get on the phone with them.
Make sure that you comment and subscribe.
Also, click the notification bell below to join the notification squad.
Also follow on instagram @theJrRivas, and I'll be back at you guys tomorrow with another video.
Stop Selling Start Closing
- Hey, what's up everyone? Adam LaRoche here from Viewership.
We have Neil Patel here for Q&A Thursdays where basically we gothrough all of your comments, we find the most relevant ones, and I'm gonna ask them to Neiland really pick his brain, and get all the good stuffthat you want to hear from him.
- So, well first off, thankyou for leaving comments.
The more comments youguys leave on my videos, we're gonna end up using them, and then make sure we answerthem in future videos.
We're going to be doing a Q&Aeach and every single week, going after the most-askedquestions in marketing.
So the ones that get up-voted the most, those are the ones thatwe're gonna answer.
So if you see a comment, and you like it, up-vote it if you want the answer to it.
Or, if you have your own question, make sure you leave acomment with your question, and we may consider it forour next week's Q&A video.
- Leave that right there below.
So this one's from Boost ORM: "Hi Neil, I want tostart my own SEO agency.
"I have some clients alsoright now, but I'm not sure "I will get more clients in the future.
"Please tell me what I can do.
" - All right, so, here's what I would do.
And I was in this position.
When I first started an SEO agency, and people, nowadays, "Oh,Neil, you're well-known.
"It's so easy for you.
" But when I was startingout, I was a little kid.
16 years old, and when you're 16, who wants to give money to a 16-year-old? Two, I didn't have money.
Three, I didn't have a college degree.
Four, I didn't have any experience.
It was really tough.
And I could even give youa number five, or six, or whatever we're on.
The next one would be,I would go to school from 8 a.
to roughly 2o'clock in the afternoon.
So customers would be like,"Wait, you can only work "on my account for two,three hours a day?" I'm like, "No, no, I'll worknights and weekends as well.
" And I still made an SEO agency work.
When I was a little kid I got well into the six figures per month,and this was in high school.
And I know at 16, I cappedout at around $20,000 a month.
And then I grew from there.
And I'm not trying tobrag, I'm just trying to prove a point that if I could do it when I was 16, anyone can do it.
- That's the first thingsomeone needs to know.
If you want to anagency, and you guys want to go and createsomething, don't be afraid.
- Just believe in yourself.
- Exactly, just believe in yourself.
The second thing is, theway I used to get clients, and this still works today, I would go find outwho's doing a ton of ads on Google AdWords, and back in the day there weren't tools like there are now, but if you go to SEMrush, andyou put in the company URL, it will even tell you how much money they're spending each month.
That'll give you idea of howmuch money a company has.
Because if they spend $500,000a month or $1 million, or $200,000, there's a good chance they could pay you for SEO.
You don't want to goafter the ones who spend a half a million or a million a month because those guys are big organizations.
It's gonna be too hardto find the right people to go out there and sell.
You want to go after theones who are spending 20, 30 grand a month.
Hit up the founder, and shoot an email that goes something like this, right? Now that you've figuredout who to go after, the third step wouldbe you create an email and you send it off to them.
And it could be something like, "Hey John, I noticed that you're "spending a lot on Google AdWords, "what if I can end up getting you "a similar amount of traffic "from the same key words without "spending money on paid ads? "Would that interest you?" Yeah, a lot of CEOs will ignore you, but I send you that and you'respending 30 grand a month, what would you say? - Done.
- Or at least you'll get on the phone.
You may not hire, but you'llget on the phone with me.
- Well, I think that's the thing, is most people think youhave to focus on inbound, and no one's doing the outreach.
No one's doing the outbound.
- No, they're all lazy.
And it's easier to get them from outbound than inbound because theproblem with inbound is, like we generate right now around 5,000 consulting leads a month.
Almost 90-somethingpercent are not qualified.
- And that's the problem youend up with with inbound.
Outbound you can have 100% qualify because you're reaching out to the people that you know that can pay you.
Another strategy that Ilove using is Crunchbase.
So I go on Crunchbase.
They list out all the companiesthat are recently funded, their valuations, howmuch money they raise.
When these companiesraise $4 or $5 million, and you hit them upand their investors up, you always want to hit up their investors because if you invested in a company and someone emailed you saying like, "Hey, this company youinvested in is screwing up.
" What are you gonna do? - Uhhhh.
- Yeah, you want that RIO, right? So I would find all thecompanies that recently raised money, and I would email them.
I did this when I was a kid to Michael Moritz of Sequoia Capital.
And one of the companies he invested in.
And I emailed both of them and I'm like, "Hey, I know you guys are busy, "but this company is screwing up, "and you guys aren't gonna do well.
"And here's what's wrong and here's why "you're not gonna succeedwhen it comes to SEO "and getting Google traffic anddominated and grow as fast.
" Investors never wanna hear that.
- And you know they're gonnaforward the email over.
I would email themseparately, not together.
What ended up happening was, these guys would get an email from their board of directors and they would be like, "Oh, go figure this out.
" The investor's not gonnaspend any time or energy solving the problem, butthey're gonna be like, "Oh, go check this out.
" And when they tell the personwho's running that company.
You know they're gonna go check you out.
And I got a lot of deals that way because those guys were like, "Whoa, whoa, you justbroke down in a six-page "Word document ofeverything that was wrong.
" It was a fancy PDF.
I didn't hold things back,I just gave it all to them.
If you have $5 million, would you try and learnthings on your own, or would you just pay theperson who just outlined everything for you? - Just pay it.
- Exactly, especially ifit's not that expensive.
You want to charge 5grand a month for someone who raised $50 million or $5 million? They don't care, it'sa drop in the bucket.
And the genius part about this is you didn't go for the marketing director, or even the CEO of the company, you went to the people whowere funding those people.
- That's right.
- So it's like, (laughs)just guaranteed money, right? - That's right.
And if youdo well for those investors, they're gonna tell alltheir portfolio companies "Hey, this guy did thisfor one of my investments.
"You should hire himfor your business, too.
" And that's a great way to get clients.
- All right, so there we have it.
That is how to start anSEO agency, like Neil said.
Leave that comment down there below.
We're gonna be doing this Q&A Thursdays.
We're gonna be goingthrough your comments, and be able to respond to them, and be able to answer them in this format.
So if you enjoyed this, give it a Like.
Give it a Subscribe on YouTube.
And, of course, leave that comment for us.
- And we appreciate it.
Any time you guys need helpwith anything marketing-related, whether starting an agencyor you're a founder, or entrepreneur ormarketer, or just anyone who's interested ingetting into the field, I don't care what your qualifications are, how much money you have, we're here to help, so feelfree to leave a comment.
Even if it doesn't get any up-votes, we truly care, and you'regonna see a response from me trying to help you out.
I'll do the best that I can.
So thank you.
- See you next Thursday.