Why do you want to stop selling and start closing and Paid Traffic ?
You see, most people, they don’t know how to communicate.
Fewer people know how to sell and almost no one knows how to close.
There’s a very big difference between selling and closing.
You see in any sales conversation, in any sales environment, in any sales meeting, you do not get paid by selling.
How many of you know people who just sell sell sell sell and they don’t get paid? Or they turn off their prospects.
You only get paid when you close a sale.
I want you to think about the difference between a salesperson versus a closer.
You see a sales person, they would push.
They would use aggressive tactics.
When you think of a traditional sales person, what comes to mind? Comment below.
It’s snake oil, it’s scammy, it’s slimy, it’s pushy.
Versus a closer.
How do you know when you are a good closer? After you’ve done a sale, after you’ve closed a prospect, when your prospect says, “Thank you.
” “Thank you for helping me make this decision.
” “Thank you for helping me move forward.
” That’s when you know you are a good closer.
There’s a big difference, sales person and a closer.
You see today I want to teach you something very very critical.
Why you should stop selling and start closing client deals, and what is the most powerful way that I know of to close, and it’s not what you think.
Today I’m going to teach you what I call “Value in advance” Write it down.
The formula is called “Value in advance.
” Now, you can see on my social media I have millions and millions of followers, and every single time when I make an offer, when I sell, when I try to close a sale, instead of waiting for the phone call or waiting for the meeting, face to face to do all your closing clients, that is very difficult, because you only have a very short period of time to persuade, convince a prospect to say yes.
Instead I believe what you need to do, you need to do a lot of work, before you even open up your mouth.
A lot of work needs to be done before you even say a single word.
In one of my previous videos, I talk about this.
The best way to sell a box of chocolate is what? Is to give people a taste.
One piece of chocolate, if they like that they’ll want to buy the whole box.
It’s exactly the same in closing.
I don’t want to count on closing, that closing part, that conversion part, that face to face, on the phone part, to do all the heavy lifting.
I want to start closing way in advance, and the best way to do that is “Value in advance.
” How can I provide value to someone in advance?
For someone who is consuming my materials, watching my video, consuming my content.
When I release something, when I make an offer, the trust is already there.
That it’s easy for them to say “Yes.
” Let me give you a perfect example.
Let’s say you are a martial artist, and you are teaching someone how to be a black belt, and of course you’re not going to be a black belt over night.
There are a series of steps you need to go through in order to attain your black belt.
Lets say the very first step is you need to learn how to do a proper stance.
Okay, that the first step, and then you need to have some basic flexibility with Paid Traffic.
How to do stretching, stretching exercise, and then basic punching technique, and then basic kicking technique.
Lets say and then you learn some jumping kicking technique.
Then later on you also have power and speed, endurance.
Lets say it takes you seven steps to get from point A to point B, you with me? The best way I could convince someone to say, hey I’m the guy that can teach you how to be a powerful human weapon, how to be that confident black belt.
How To Close A Sale - 5 Reasons People Don't Buy
Instead of telling you how good I am, I know it takes you seven steps to get to your goal.
All I need to do is provide value in advance.
Let me teach you through my content how to do a proper stance.
Let me get you to that first step.
I’m not going to get you to the end goal, but I’m going to get you to the first step.
I might even teach you some basic stretching exercise that you can do from the comfort of your own home.
To help you become more flexible, to get you to almost step two.
Now what happens is this.
That if I am the person that gets you from point A and then point B.
Not to the end goal yet, but you’re already getting value from the free information, the free value I’m providing, and what the prospect is thinking is this, “Wow, If I’m getting so much value from the free stuff, if the free stuff is this good, I wonder what the pay-stuff is going to be like” and that’s exactly how the “Value in advance” formula works.
You don’t wait till when the money takes place, the transaction takes place to start closing.
You started closing from the beginning.
When you’re delivering value to the marketplace.
You provide so much value in advance when you make an offer your prospect is like this is a no brainer.
How to Close a Sale : 7 Reasons Clients Don't Buy From You
Of course I want to buy.
I’m already getting so much value.
You’ve helped me solve the first two step problem.
I know I have five more steps to go.
Of course you are the man, you’re the woman, you’re the company I want to go with.
Instead of trying to convince them, you don’t know me, you don’t like me, you don’t trust me, give me some money.
No! Give them some value upfront.
Help them solve some problems upfront.
When you do that through social media, through video, through education, through content, that’s a smart way to do it.
You can do this on a massive scale.
You’re impacting so many peoples lives, and you’re adding so much value to people’s lives.
When you make an offer, it’s easy.
When you do make an offer, then it is just a moment when you realize all the hard work you’ve done in he beginning.
You’re not selling selling selling, trying to use some gimmicks or techniques or whatever tricks trying to close people, and there’s a time and place for that, but you don’t need that.
I bet I have so many students, if you’re watching this comment below.
You’ve gotten so much value from my free content, and then by the time I make an offer you’re like Dan is the guy, of courseI want to learn from him.
I want him to be my mentor.
Why? Because, I’ve done so much.
I combine and I strive to combine my branding, my education, my marketing and closing all as one thing.
Instead of isolated components,I treat them as one.
I strive to get to a point where it’s automatic closing.
Where the closing is natural.
Where it’s not forceful.
That people are happy to be closed.
That’s exactly why you need to stop selling and start closing Paid Traffic.
I’ll teach you one more thing before we go, and that is this, every single time you offer something, every single time you make an offer, you want to strive to deliver 10x more value.
Meaning this, this is what I truly believe, it is my mode in business.
If you sell something for $100, what can you do to strive to deliver 10x more value? That’s $1000 worth of value, when you charge $100.
When you can do that it’s easy.
It’s easy to close.
because people can see the value.
It’s a no brainer that they want to buy.
They are happy to buy from you, because they can see how much value you are delivering.
I want you to think about this.
How can you implement “Value in advance” in your business? How can you deliver 10x more value?
What can you do?
I want to leave you with one thought, and that is this, closing is not something that you do for somebody.
Closing is something that you do for somebody.
How to Build, Grow, and Scale Your Own Paid Traffic:
So in today's video, I'm gonna talk about how to start your own digital marketing agency, okay? How did you start how to get your first clients? And then how to go through take it from zero to ten thousand dollars per month Okay, and then once you're at ten thousand dollars per month How many of you guys would love me to show you? how to take it from ten thousand dollars per month to even a hundred thousand dollars per month How would you guys like to see exactly what I've done to go through within twelve months Take my business from in essence zero to over a hundred thousand dollars per month with what I'm doing here, okay? We've got star from Venice Beach what welcome star Okay, awesome guys.
That's we're gonna cover today We're gonna go through because obviously like if you're wanting to start your own digital marketing agency That's the core that's obviously the title of this video.
You need to know how to get your first clients You know how to go to have success with those clients because I know a lot of people They like want to start their own agency, but their biggest fear This is me a couple years ago is why I want to get clients But what if I have no idea how to help them how to run ads for them how to get leads or? success or any of that stuff So I want to cover that for you all today get those first couple and honestly You can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy it really is not that hard That's what I went through and did but now I've kind of merged to the fact where I am Just you know I'm trying to go through and specialize only in sales and market We're going to talk about that here as well, okay, so Awesome guys.
Let's jump into this so the first point.
I'm looking down here because I've got these little notes right here I've got three key points.
I want to share with you so number one is Get experience okay What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency Whether it's SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I'll tell you about here It is a little bit, but you need experience, so it doesn't matter.
What clients you're going to go through and grab Could be chiropractors dentists real estate agents gym owners restaurants anything you just need to go through and get Familiar with the whole Facebook advertising marketing process right now when I first got started This is me back when I was super naive with all this stuff.
I was like man well You know everyone that has a successful agency.
They've got all these testimonials They got all this stuff like how do I go through and sell somebody without any? Testimonials like what do I go through and do and so really the key is is going in first? And it sounds like it sucks right, but go and work for free go offer To run their ads for two weeks for four weeks.
Whatever the timeframe is and say hey look You know I've been really studying Facebook advertising.
It's really hot right now There's so many successful case studies out there And I want to go through and help you with your restaurant with your gym with your you know real estate agency Whatever it is and help you go through and market that business Okay, so you go through and you say hey? You don't even have to pay me Okay After the two-week trial or before we trial whatever you're doing you can say then we can go through and we can talk about What the right amount to pay me is? And we kind of move forward from there, okay, so we'll just like we'll use your Facebook advertising money Okay So they set aside a budget of 200 400 500 whatever the number is and you go use that money to gain that skill set Because honestly guys I've been through a lot of Facebook advertising Courses and all that stuff especially when I first got started but honestly at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff And you will learn way quicker way more by actually going through and gaining that experience okay, so anyway, that's number one and the best way to go through and get clients you guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on Facebook hey, I've been studying Facebook ads where I've been studying you know at Google Ads or whatever you're like been focusing on and I'm looking for some people to go through and help them out.
I won't charge anything We just do a little trial run and we'll see how it works getting leads for you in your business And then you're gonna get people responding and you can go post on your personal profile.
You can post in some local Facebook groups like Wherever you live let's say you live in Dallas There's there's local Facebook groups of there Dallas specific kay could be like Dallas small business owners or Dallas You know gym owners or whatever it might be go post in those groups and just kind of like start to get that That communication out there, okay, so number two guys so Let's just hit anybody have any questions on that real quick I'm gonna dive into number two and if questions do pop up I'll jump into that because I know there's a little bit of a delay when we're going through and doing these YouTube lives But if you guys have questions on number one hit them up in the chat box but number two guys once you go through and You have your experience, right? You've gone through You've worked with all these different types of business owners all these different clients you want a niche in and get specific to one Industry okay now when I first got started and this was you know probably When I first got start with more of the Facebook advertising agency model This is probably two and a half years ago or something like that.
I was working with Dennis chiropractors real estate agents network marketers Insurance I was like working with so many different types of people just to gain that experience But then we started seeing consistently really really good results with the real estate market Okay, real estate agents real estate investors real estate brokers And so I went all in on that I went all in and just started focused on those because we had some campaigns That we're working Extremely well to get buyer leads seller leads you know promote their open house promote their listings And so I was like you know what I could either go through and continue to try to reinvent the wheel of okay Let's like I've got a new insurance broker like I need to go find out a good campaign That's gonna work for them, and then the next thing you've got a mortgage broker The next say you've got a fitness a gym owner personal trainer and going and trying to recreate the wheel every single time you bring on a new client or You can have maybe four to five campaigns that you know converts super well and just focus and stick with those okay So that's what I went through and did We're starting to get some really good results in the real estate market And then I was like you know what I'm gonna go all-in with this I'm gonna only do real estate because I know these campaigns work and now my only focus is He's getting new clients getting new customers on to go through and help them take their business to the next level, okay so Anyway guys that that's kind of key number two so like you can see how it kind of contradicts number one But number one is obviously like just getting out there getting that experience bringing on your first couple of clients And then once you see like hey Maybe you're like you're killing it with chiropractors or killing it with Dennis or with realtors or whatever then you go through, and you focus just on that niche and my my Recommendation to you, and this is what one of my mentors told me he went through and said hey Jason focus on real estate He's like you've been having a success in real estate Don't go out of real estate until you've made at least a million dollars, okay? And now we we well surpassed that but we're still focused on real estate Because one is a huge market we can go through and just really grow our business And we just continue to get success and we continue to improve our model our campaigns that we're running for all four different clients Okay, so number three guys.
We're getting this so so we got number one Go out get experience grab some those initial clients get testimonies get those case studies Okay, work some stuff for free.
It sounds like a little bit of a pain right at the very beginning For long term results we're not in this for the quick win we're not in this for the quick buck We want to go through and build a long-term sustainable business if you're in it for the quick buck You might have success for six to 12 to 18 months but you know everyone else is going to come in and they're just gonna like take over and You're not gonna really be able to set yourself apart Okay, and then once you go through and you find a niche where you're really seeing great results focus in a hundred percent on that niche now You know we've worked with over 3,000 Realtors now real estate agents and brokers, and we've kind of started a few months ago we start moving into loan officers mortgage brokers, but honestly the only reason why is because Someone looking to buy a home that a real estate agents gonna work with that's the same exact person That's gonna need a loan from a lender.
Okay, so it's like it's literally the same lead, and there's so many synergies with that that With those industries that it makes total sense to go through and jump over there Alright, so number three guys.
Okay, and if you guys have any questions this point just go hit them in the chat box I'll make sure I'll get to all those questions.
We can even save some time here at the end To answer all the questions you guys have but once you go through and you you're so so anyway those first two keys That should be able to get you from zero to $10,000 per month, okay And that should be enough like where you can go through and you can do the sales and marketing for your clients And you can do the fulfillment for your clients, and that's what I did for the first several months and then it got to a point where I was like you know what I don't have time to go through and fulfill for all these clients And I don't have time to do the sales and marketing just jump back and forth and because you just end up losing so much time and effort and energy by Switching gears right where it's like You're doing sales calls and then like someone's like hey.
I need I need help with this support Item or I need you to do this or do that so you're always jumping back and forth and really You don't see any great results from it So as you start to grow What I would recommend is because you found out kind of the model You've had the experience of going through and setting up the campaigns go find someone that you can hire Okay to start setting up those campaigns for you in doing the fulfillment Ok just find one person find someone you can trust Someone you like to work with you enjoy working with and then you can focus a hundred percent on the sales and obviously At the beginning you're gonna have to spend a little bit of time training that person up But the idea is when that second person when you hire that second fulfillment Account Manager person the person that you initially trained They can train them, okay, so now you're starting to leverage yourself You're starting to branch out and you can focus a hundred percent on the sales and marketing aspect And we're gonna get that here in a second We've got Joel saying Facebook for real estate must be very tricky does Facebook have that data on possible home buyers Honestly, Joel is not too tricky.
Okay Obviously and there's all the new Facebook algorithm updates.
Everyone's kind of freaks out on it's like well How does this affect real estate and all this and honestly it really doesn't affect it too much our campaigns that stay pretty consistent really the biggest change that I've seen with the new Facebook algorithm update is I Think I have a little over 30 thousand followers on my Facebook page And if I make a Facebook post and even a Facebook live which used to get way more You might get 50 people that are actually seeing that if I don't put money behind it so 50 people reached with 30,000 people that follow you It's not really beneficial so like Anyway, the whole the game of like having so many followers and likes all that and on Facebook It doesn't really matter anymore so anyway, but also this Facebook have data on possible home buyers.
Yes They do so they've got you can go through and target by homeowners So like if you're doing like a sell leads campaign for people looking to go through and sell their home You could target people that are homeowners you can target people that are renters.
There's several other different Interests and groups and all that stuff that you can go through and target.
Okay, so back to kind of like Your you went through you hired your first person you trained them on support fulfillment now you are shifting okay, you're shifting your focus to 100% sales and marketing and what you need to do is you need to get a Consistent sales process that you can know and rely on that happens every week every day Every like you you got a set like a certain amount of time like so I go through and I'll do live webinars every Single week, okay, and I know that every single week This is like a proven model proven process that I can go through and put a majority of my budget my expenses for my whole company Into that advertising just to bring on new clients, okay? So that's really what you want to do you want to get to the point where like you go? And you first get your first ten thousand dollars per month, and honestly that doesn't really You don't really need to spend a lot of money You can do that 100% for free with no advertising budget, and then what I do Let's say your expenses for 10 grand a month.
Let's say your expenses are like five grand or whatever I put like 70 to 80 percent of my total expenses so 70 to 80 percent of that five grand Into my advertising okay, cuz then that the whole goal is now we want to build something that's gonna be a long-term sustainable long term growth so we're not we're not necessarily interested in like those first 90 to 120 days of Making the the quick money like I don't know bout you guys, but like it's great I I you know I like to make money, too But I rather go and make you know a hundred million dollars ten years from now as opposed to a hundred thousand dollars right now That makes sense so like I'm going through and I'm building this with a long-term mindset That if I go through and invest more to my business into advertising getting more leads more clients on board than in a year I'm gonna be able to have a business.
That's gonna be doing a couple hundred thousand dollars per month and It's it's gonna be that much more beneficial right so, okay.
We've got a few questions here We'll say how do you see Facebook ads and doing what you do change with the Cambridge analytical scandal honestly? Yeah, like that's that's obviously an issue.
I think that's more of an issue for Mark Zuckerberg and Facebook to be completely honest because this is just the whole data breach and all that we still have all those tools and everything accessible to us as advertisers as business owners and Really, we'll the the big key thing on that is You you're always are going to be changing whatever platform.
You're marketing on because like right now Facebook Ads is hot you know ten years ago Google ads was super hot okay? And most people actually aren't doing YouTube ads which I'm jumping in and doing YouTube ads and those are working amazingly Well, so really it doesn't matter like whether it's Facebook or Google or what the platform Is there's always going to be something new whether it's Instagram snapchat you got to go through and just evolve the model as time changes and things evolve so like even if Let's say Facebook ads that let's say it Just totally shut down tomorrow, okay? And the whole Cambridge analytic a scandal that like totally just like crashed everything honestly I wasn't really worried because I'm not relying a hundred percent on Facebook for my lead generation and for my marketing And I'm not relying that well.
I'm actually right now.
We're kind of focused on that for our clients Just because it's it's converting so well, and we haven't really seen I mean it's only been a couple days But we haven't seen a huge Huge shift or change with anything recently so anyway oh Jokes laugh at that comment, okay cool, okay, so now so now we're going through and we're putting the majority of our budget into our Advertising our marketing whether it's Google Facebook, or if it's some new platform, that's come out To go through because our guys just so you know there's so many other Taizo networks and resources that it's not just Facebook.
It's not just Google okay I work with some advertising networks where There's these guys that have massive email lists or text messaging lists or they have big blogs you can go put banner ads on there's like so many different ways you can go through and Target your ideal customer and bring people in to your business, so it's not just Facebook there, but I would go through And make sure you're putting putting a majority of your budget Into that lead generation into client acquisition bringing more customers in and that's your sole focus okay, and you're just going through as you're bringing more clients you hire more account reps to help you with the fulfillment and then if It gets to a point where you're like hey.
I can't handle all the sales myself We're getting so many leads then you can go through and hire a second or third or fourth sales guy, right So that's what we're starting to do right now.
It's just probably two three months ago We hired a second sales guy to help me with all the incoming leads and all that stuff that we're generating so So that's basically it guys Go through get experience kind of go start working with any and all clients get your experience with Facebook Ads Google Ads with you know Going through and marketing on blogs or whatever it might be Second find which niche that is just really connecting with you Where you find your best results your best case studies focus in on that a hundred percent till you've made at least a million dollars Okay, and then once you go through then focus on that as you're growing your focus in 100% on sales And you're putting in 70 to 80 percent of your expenses as a whole into advertising into marketing and then Your high in our hiring more account reps to be able to go through and handle the new onboarding of clients And then you go focus a hundred percent of sales until you get to the point where like you're getting so many leads so many everything that you have to hire more sales people to Go through and expand it out Okay, let's say these up um Okay And have will Classic is there a version of arsal that allows you to build landing pages for other agents get leads emailed to them and myself so Prince Durban Romans, we're actually working on that right now We don't have like like right now.
Arsenal is built for the individual agent, so what you could do Is you can go through and set up a lead generation campaign and have the the? Leads notified sent to the actual agent as far as right now sending them to you and the agent We only have it going through one person actually you know what we've done actually in the past with some people that have wanted to do that you know how you can set up and create a Like a group alias email, so like let's say We've got our support at our salon kg comm right and Then we have multiple people when someone emails support we have multiple people that get that email so that's what you can do their prints That's what we've done in the past and totally forgot about that But you can set up like you know Kansas realtor at prints calm or whatever the email address is and then have that sense when we send out the lead Notification it goes to you and the realtor as well, okay Phyllis a long trip things grit is great great mindset Yeah, definitely eighty percent of their ad budget to generate leads build a long-term relationship with your clients exactly Joel nailed it Okay Joel saying where do you find your account reps or freelancers? Do these tasks honestly guys where I find it? And this is a great question because this is something that I know people have struggled with in the past is I just reach out to my existing audience okay after you've been doing this for so long I'll just go through and make a post on Facebook so as you start to gain fault like even if you're not really trying you Start to gain followers on Facebook people add you as friends on Facebook? They will jump on your email list and even though you're marking is specific like I Marcus specifically to Realtors I get digital marketers all the time jumping on and they kind of want to see what I'm doing right so Anyway, I would just go through and this is what we've done.
Even this week.
I did a Facebook live in our Facebook group I posted like on our Facebook page or I posted it on my personal profile before I've posted the I've Done an email blast and just saying hey if you guys are interested in working with us.
We're growing We're hiring again Which also that excites people on your email list because we're like wow They're growing They're growing again like it must be working and so like they they get more belief and confidence in you and what you're doing Okay, so Joel.
Hopefully hopefully that helps and also like what I initially like when I didn't have super big following We have a few colleges actually around where I live about seventy thousand University students, and so I knew a couple that were just there but I ideally I like to go through and reach out to my existing following and community because More than likely they've seen some my trainings on Facebook ads on their software on set up on everything so The onboarding and getting them up to speed is that much faster, okay? Okay, let's see Hey Jason, I've been following you for a while Hugh, Rock awesome How do you set up the software platform used for your specific niche? How do you set up the software platform used for you specific nature so Giovanna? Thanks for the thanks for the comments Thanks for following us um We've been building this platform out for probably three to four years, so we've gone through because we build out from scratch We're not using any like Third-party service that we're just white labeling like we built it from scratch.
It's all custom to us and We start building out I think three four years ago, and then we started going like full-time all in with it about two and a half years ago Okay, so that's what we've done We we do go through and do white labels of the software.
It's not really my focus I don't like to focus on that but we do offer that there Will is classic we're talking about me jump on your webinar space pages talking you probably will you're probably you probably the exact person I'm talking about there.
Well cool guys.
Let me just jump in I want to I want to share with you guys just For anyone like you know if you're kind of wondering where to get started on all this stuff I have put together a course it's called the six-figure agency I just dropped a link in the chat box if you're watching the replay of this What I'll do is.
I'll put it down in the description as well and This is basically my step-by-step guide of gaining clients getting clients Going through and taking it building your business to zero to $10,000 per month.
It's all real estate and mortgage specific and focus so you'll see all of my real estate generation campaigns my mortgage lead generation campaigns how I go through and you'll see the contracts that we use to sign up clients because that's really big as Once you sign somebody up you want to get them to sign a contract so you you know There's a good understanding of what you're gonna do for them And what they're gonna expect from you so that just not any issues down the road And then I go through and show you how to get your first cup of clients how to charge them how to what different Products and services to offer and then how to go through and scale things up from there Okay, so if you guys want that obviously it's just you know.
It's not really honestly.
It's not even really a moneymaker for me I just like I put together because I thought it'd be helpful for some people that are following me here and That's pretty much it guys.
That's that's the quick 3-step rundown Okay Gain experience go run stuff for free for your clients Number two niche down on where you're going to go through where you've been having good success and results Then three go start hiring other people and putting a majority of your ad budget into your lead generation client acquisition Scale and grow things to the next level, okay So anyway guys if you guys enjoyed this video Go ahead, and hit that thumbs up button I'd greatly appreciate it It would help other people see this as well if you guys want to share it You know I don ously Love it and then if you guys are not subscribed yet make sure you guys subscribe the channel I launched a new video every single Monday Wednesday Friday.
I'm trying to do more YouTube lives I don't know if you guys been watching me for a little bit now, but I was actually Banned from doing YouTube lives for 90 days which was insane I was like Anyway, I must have broken some rule.
I had no idea about so it's kind of a newbie to YouTube which is all good, but Anyway, so yeah go ahead subscribe the channel.
I've got for everyone that subscribes I've got a free Facebook as mini course $97 value Just go to my channel hit refresh And there's gonna be a video and a link to that that mini course there hook you guys up and then also we've got the six for your agency link right there and Anyway guys.
Thanks so much for watching I'll try to jump on I'm not sure if I'm gonna do a live on Monday yet Or just kind of like a pre-recorded video, but thanks so much for for jumping on commenting.
I love the engagement I love you know seen kind of like the different questions and beyond the answer and help you guys out as much as possible But with that said I'm gonna leave you guys all But I hope you have an amazing weekend and with that said I will talk to you all later.
“I want to think about it.” “I want to think it over.” Crap! - Sales Training
So it's 2019 and you guys have probablyheard of maybe you haven't heard about how to start a social media marketingagency or a digital marketing agency and guys what you have to understand is itis huge it is an amazing business to be and because of the fact that I get towork from home you can see I'm at home right nowin my basement I have an office set up all this my office setup right in hereand we just run marketing campaigns for businesses from home so I'm going to inthis video explain the step-by-step process everything you're going to wantto know not what everybody else tells you that you think you're going to wantto know about starting a marketing agency in this video so stay tuned herewe go welcome back everybody and thank you for joining me my name is JordanSteen also known as Cereal Entrepreneur and at this channel we talk all abouthow to start a marketing agency how to build a personal brand online with theYouTube or a blog really just how to build an online business so if you'reinterested in any of those topics before we get started into the main contentmake sure to hit that subscribe button and the notification bell on thebottom right hand corner so you get updated with all of our giveaways ourfree training like seriously we do so much for free here at this channel youjust need to subscribe now guys I get asked all the time number one how am Imaking money online number two what are great ways to make money online andnumber three what's a great way to build a profession or build a career rather intoday's day and really the answer is super simple there are tons of ways outthere obviously outside of doing a marketing agency or starting your ownagency but this is the one that I have found is the most lucrative because theprofit margins are so much higher you're able to work from home so the cost ofoperation is so low to start it literally cost you maybe a thousand totwo thousand dollars in total that's including your education maybe gettingyourself a website some business cards your business name all of that set upand it's going to get you going and on the road so that way you're making fiveto ten thousand twenty thousand we have students making fifty thousand seventyfive thousand dollars per month in revenue for their agency alright and sothat's what I want to show you guys is what you really need to know we get intothis topic a lot and you guys probably have seen these types of videos all thetime but really people leave out some of the most important information when itcomes to starting a marketing agency and they leave out really the technical sideor they leave out the practical side where you actually have to know how toimplement the marketing campaigns you can't just like go into this businessonly understanding the theoretical side and just outsourcing everything you doneed to understand the ins and outs and that's what I want to go through todayso that way you at least have a broader picture of what you need to know oh and PSstay tuned to the end of this video and i'll show you guys how you can actuallyget your marketing agency checklist we put together a checklist that shows youall of the things that you're going to want to know pretty much everything wecovered in this video and more because we put in tools resources there's atwo-week training involved so guys it isn't all just hype you actually canmake from one business per month anywhere from a thousand to ten thousandfifty thousand a hundred thousand dollars per month in revenue for theirmarketing campaigns now obviously the businesses that arespending a hundred thousand and fifty thousand dollars per month there arevery few of those right but they do exist and they are kinds of clients thatyou can take advantage of I promise you they're not the the unicorn type ofclient I promise this is possible so what I want to show you guys todayoutside of you know understanding the marketing side of it you have tounderstand the revenue side how the business is actually built how do youactually make money off of this how do you build a team large enough to managea client that's spending ten thousand dollars per month right all right guysso let's go ahead and break this down a little bit so you can see how therevenue is actually generated to build a six-figure income all you guys have tounderstand is you're charging anywhere from one thousand to ten thousanddollars per month at the base rate right ten thousand is more your enterprisestyle packages those are going to be medium to large style businesses the$1,000 package is to like 2,500 3,000 those are going to be your smallbusinesses that are more local they have smaller budgets okay but all you have toknow is it takes roughly eight thousand dollars per month to make it's a littleover eight thousand dollars per month to make a hundred thousand dollars per yearso a hundred thousand dollars is actually8333 dollars per month for 12 months to make a hundred thousand dollars in ayear all right so that's actually not that much when we break it down becausehere's the best part guys most clients that we've taken on are spending anaverage of $2,500 per month or more all right so anywhere between usuallyour clients are between the 2,500 to 5,000 even actually today we've stoppedtaking clients below 5,000 dollars per month and we only work with clients thatare five to ten thousand dollars per monthbut let's say that the average is 2,500 well how many does it take to get to2,500 well divided by 2500 you're looking at roughly three clientswell three clients are making seventy five hundred so three and a half but youcan't really have a half a client so we'll just say four clients at 2500right but we could say that other client is you know it's instead of them being a$2,500 package they're just a thousand dollar package right so you have 2,500times 3 you got this guy times 1 you've got 7,500 you've got $8,500 righthere in revenue and that's just for clients guys there are businesses allover the place that if you know how to get results we'll hire you to do thiskind of work why well let's think about it real estate agents make 3 percent offof the sell of the sale of a home so let's say they sell a home at I don'tknow 500 grand 10 percent of that would be 50 thousand so five percent it'stwenty-five thousand three percent is roughly twelve thousand dollars rightmaybe fourteen thousand dollars so that's what I want you guys to see 14thousand dollars in revenue for that agent for getting them one client do youthink they would have a problem with me basically selling for them and makingthem fourteen thousand dollars off of one new client now obviously there'sexpenses associated with that but that's still way out of the the price thatthey're paying me three thousand four thousand dollars per month to managetheir marketing campaigns and that's just real estate attorneys spend evenmore than that the automotive industry is spending hundreds of millions ofdollars every single month in digital marketing there are so many industriesout there that aren't even being tapped to because people don't know theindustry even exists or they just don't even think to go market for those kindsof people for example dry cleaners nobody thinksto manage a dry cleaner but they actually do need marketing just as muchas anybody else so that's a little bit about the revenue guys now let's look atall of the things you're actually going to have to know to get the businessrunning right you got the math I just wanted to show you guys it's notactually as far-fetched as it seems and people think Oh business isn't gonna payme $1,000 per month why would they not that trust me there are tons and tons ofbusinesses who don't want to manage Facebook Ads they don't want to buildwebsites they don't want to run email campaigns they just want to focus ontheir business and go home at the end of the day and they want someone like youto come in there who actually knows how to do it and that's gonna that's the keythat's gonna be the whole premise behind this videos for you guys to get howimportant it is for you to find quality education and digital marketing let's goahead and jump into what you actually need to know about digital marketing andbuilding that kind of business because building a digital marketing business isdifferent than say building a real estate agency or a an attorney's officefor practice and doctors practice you know all of those things are differentand you build the business a different way and you have you're required to knowdifferent things so let's look at what you actually have to know now guys thefirst and most important thing that I can say that you guys need to do and I'mgonna leave it up here on the board the whole rest of the time because it is themost important your education if you do not get how important this is guys whatI'm saying is even if you don't take one of my courses what I'm trying to tellyou is take somebody else's course and when you go through that course do notrush yourself do not try to blow through the videos so you can get out there andstart getting clients because you are hurting yourself more than you evenrealize you will get up there get the client realize how unprepared you areand then start struggling and then all the sudden you lose that client and theyleave you a bad review the education side of it is the side that nobody takesseriously and that's why there are so many people that fail with theirmarketing agency because they just go out and they just see the money comingin but then they forget that they have to fulfill that marketing service andactually make that customer happy otherwise they're not gonna be there inthree months right so this is the most important part in what do you actuallyhave to learn well you have to learn things like how to run a biz you have tolearn things like how to grow your team so outsourcing right you guys have heardof that the third thing you need to know is alsoprobably how to sell right you have to actually know how to sell this servicefor selling any other service because you if you don't understand how to selldigital marketing simply to business owners that don't get itthen you're not going to land clients and that's a lot of the reason whypeople fail but also outside of that you just need to know general rules andtechniques to selling and that's the thing a lot of people don't go through aprocess to learn about overcoming objections and qualifying leads and thatthere's somebody steps in the follow up process and we go through all of thatyou know in all on our youtube channel and through our courses but either waysubscribe get it and of course something but that's what I'm trying to tell youguys anyways number four is you have to learnan acronym that I created called SWEPS alright and you guys will see what thisis so let me get down here S.
alright SWEPS and what doesthat stand for these are what I refer to as the core concepts to digitalmarketing to social media marketing agency SMMA that you guys are familiarwith it's not actually SMMA it's a digital marketing agency or a marketingagency but SMMA just means social media marketing agency we're talking aboutdigital marketing okay everything building an entire marketing agency notjust somebody who only does Facebook Ads but anyways guys SWEPS and what thisstands for is social media marketing web marketing and design email marketing andautomation pay-per-click which is Google ads Bing Yahoo YouTube ads and then SEOwhich also stands for search engine optimization these are the core conceptsthat people don't take the time to learn and how to actually apply them forexample we also have another concept I want to go through here really quicklywe'll go back into this oh and then I also like to say plus C because C andits really CM and that stands for content marketing and that is buildingquality content for your business for your clients whether that be throughblog content video content for Facebook for YouTube whatever the you know thecontent channel might may be you need to understand how to actually createquality content and so let's talk about you know some of the other conceptswe'll talk about SWEPS a little bit more here in a second and what you'reactually going to want to know and then talk about pricing and all of that butbefore we do I want to go into the next step which is why people don't actuallyunderstand how to apply SWEPS to their it to their agency and to their clientsmarketing campaigns and it really comes down because they don't know another oneof my concepts called 3-step marketing I'm going to simplify this even more foryou guys you guys are gonna be like oh my god that's it because a lot of youyou've probably heard of digital marketing before or starting a marketingagency some of you might be new to this which welcome but a lot of you areprobably familiar you just haven't seen the success you're looking for yet andit usually comes down to this simple factor you don't understand 3-stepmarketing first step is finding or building awareness sorry awareness youhave step two which is consideration and then finally you have conversion letme ask you guys something you guys mostly deal with local clientsright local businesses well when you're looking for a service most localbusinesses they're providing services most local businesses aren't sellingproducts right a restaurant kind of sells old they sell a product and thegrocery store sell product but pretty much every other business is a servicebased business all right and so what do you do let me ask you a question what doyou do when you go to find a service in your area first thing you do is you goon your phone you go to Google and you type in blah blah blah near me right orwhere is this in this city right and that's what you start searching for sothe awareness stage the first step marketing aka cold traffic is all aboutusing SEO and PPC to drive traffic to the site and then what people areactually doing is they're going out straight to Facebook and they're tryingto sell Facebook and Instagram campaigns as cold traffic right they're trying tosay hey mr.
business owner you pay me $5,000 per month we'll just manage yourFacebook page we'll do all your cold traffic for me and that I'm not sayingthat you can't get results that way but 90% of the time you're doing it wrongbecause you're not driving traffic from the main traffic source which is Googlesearch engines and then you remarked it with Facebook Instagram YouTube emailthose are the remarketing platforms YouTube and email and finally numberthree is conversion where do people go once they actually you know they've seenyour product now you've remarketed to them now they finally want to buy wellthat happens on the website right that's where they go and they sign up to comein for an appointment or they send that email to set up a phone call or whateverit is that your try that metric that you'retrying to convert them through that's where it happens at at the website so ifyou don't have that third final piece of the puzzle done you're not gonna sellthem to begin with right so you have to understand this three-step marketingprocess and that is what understanding SWEPS allows you to do and so that'swhy it's important to really go through each one of those things individuallyand try to at least get to an intermediate level of knowledge andeducation and training before you ever start to take on a client in this white90 percent of businesses and marketers go out there and fail in their firstyear because they don't take the education seriously if you don't if youdidn't already know this was a saw a strong solid method for building amarketing campaign for a local business which again 90 percent of you are gonnawork with that you shouldn't consider yourself ready to be marketing for otherbusinesses yet after you do that the next step is to get your business plantogether because before you even need to start worrying about a business you needto understand the industry need to be able to technically work yourselfthrough how to run ads how to create content how to build email can all ofthat stuff right once you get through that then you need to start making yourbusiness plans so we'll just write that up here this plan and what does thatconsist of things like your LLC or your business license your EIN so that's yourtax identification number you need your name right you need a website the nexttwo for the business plan are also going to be super important and that ispicking your service offering so your services and the next thing is going tobe picking your niche so we're just gonna write niche up here okay so youneed to know what services you're gonna provide you don't have to provide everysingle digital marketing service I personally recommend it because it makesyou that one-stop-shop for businesses which they really like but you don'thave to you can just do you know if you wanted to start with just webdevelopment because you already have some experience there then just start therebut you know and actually you can even do really well at that niching yourselfinto just being a web development company and that's all you do and thenyou scale in other products and services later right and then the next thing isyour niche I recommend picking at least 2 to 3 now I used to say 1 but Iactually kind of like the 2 to 3 range and the reason why is because not everyniche is always going to have a ton of availability I guess for potentialcustomers in your immediate area right so you might have to do some travelingto go get those other kinds of clients so it's nice to have that backup nicheto say okay I've kind of done six months of hitting these people really reallyhard so I'm gonna switch over to this niche and try and take some more clientson in this niche and then we'll come back to that my you know primary nichein another six months so that way you give them some time to you know lookthrough stuff and throughout that process you're following up but that wayyou actually have consistent flow of potential clients coming in okay sothat's the business plan now let's talk about pricing right we got to talk aboutpricing and I can't okay I want you guys to understand something very clearlyhere when it comes to pricing services you have to understand that noteverything is just cookie cutter packaged a lot of people like to do itthat way and you can choose to do it that way if you like where you set youknow we'll do this many facebook posts we'll do this many ads at this level youcan do it like that if you want I personally like to kind of customize mypackages each time so that way I'm making sure I'm getting that businessowner the best result but the package pricing also works very well for peoplewho are new to the industry so if you're new I do recommend going with packagepricing and just kind of setting some base rates so that way you know what tocharge you know about how many hours you're gonna work and it's consistentright that's the biggest thing that people struggle with in the beginning isgetting consistency in their pricing their packages and the service offeringso set something up but basically you're going to start off with a $999 so fromfour thousand to about ten thousand that's considered your enterprise levelso you could actually put ten thousand on here and that's gonna be your entireenterprise level anything between these two packages right here and then that'swhere you basically give them pretty much every single service that you canoffer but not really because they do need to spend a little more to getreally the full shebang really it's about ten thousand to fifteen thousanddollars to get that price or to get those types of services but those arethe good kind of clients anyways let's get into that so this also does notinclude any ad spend a lot of people like to they go well that includes youknow Facebook ads but know that is where you add five hundred dollars on top youknow a thousand dollars on top of that actual budget and then you you caneither work this pricing out to where you assess your ad management fee intothis or you'll need to add it on top as well so you'll say plus 300 for ad spendthat's why I like to just include this in here and work that price intoyour base package but basically these this money over here goes into Facebookads Instagram ads YouTube ads this money right here is what they pay you and youtake home to your agency and then you pay outsourcing or you pay for laborfrom people who are on platforms like upwork freelancer blah blah and youactually have them fulfill the work for you you create the high level strategyto many people and this is one of the things where it's important to takeeducation courses because we teach you you do not need to be sitting therewriting Facebook posts and creating images and shooting the video andediting the video that is not a cash producing activity guys a CPA if you arenot working on your CPAs you're not building your business okay so you haveto understand that outsourcing is super important so let's talk about thatreally quick so now that you kind of understand the business model therevenue model how to price your services you also need to start understanding howto build your team and again as soon as you take on your first client Irecommend outsourcing like then I recommend going out immediately and atleast hire you like someone to schedule your posts for you that alone will saveand free up your time so you can focus more on selling and landingmore clients but you have to build the team you'll need designers you'll needcopywriters you'll need SEO related people people who understand searchengine optimization add managers admins just to do basic admin work you wantsomeone like a creative director right and this person actually comes up withposts for you they come up with ideas for campaigns they help you knowfacilitate the entire campaign creation process there's so many different thingsthat you're actually going to want to hire for I believe we have a team ofalmost twenty two people now with our agency and our personal brand combinedso you know these are a ton of different people running a ton of different jobsright and that's so I can focus on again those CPAs so that allows me to bring inmore revenue for my business which in the end makes me more money now finallyguys you're going to want to do what everybody wants to do which is land someclients right and I'm not saying you actually have to build your team beforeyou go out lame clients but you will want to put a plan together so that waywhen you go out and get clients you have an idea of what you need to do to getthe job done right so to get the clients all you haveto do is go and send things like we have a digital marketing audit that we built and we actually give out the templatefor that so again we're gonna give you that at the end of this video and that'sgonna help you land clients we teach also here's what I'm gonna do guys landclients basically it's all about value right you guys know all about thatalready you know it's about providing value you know it's about showing yourworth right showing them that you're gonna make them extra money testimonialsright all of those things are important those are what you want to showpotential clients to you know get them to listen to you actually here's what Iwant to do guys because I don't want this video to get too long and Iactually have a two-week training put together for you guys already oneverything that we've already covered and some more so what we're gonna do iswe're gonna end the video here but what I want you to do is I want you to lookright below this video in the description you will see a link at thetop that says SMMA checklist alright that is our two-week free training itstarts off with a checklist of all the things you're going to want to knowtools resources everything like that but then it continues with things like howto price how to set up your business how to get your digital marketing auditscreated how to go find clients how to perform the marketing campaigns thingsyou'll want to look out for so you don't fail all of that is included in thattwo-week free training so make sure that you click that checklist link down belowthis video and get in that group so before we get out of here guys I do wantto do something extra special for you again I told you my brand CerealEntrepreneur what we're really about here is teaching people how to buildsuccessful marketing agencies we actually have several help we have over700 students in our courses we have several hundred people make who havemade at least a thousand to five thousand dollars per month with theiragency we have several making ten thousanddollars per month we have a few that are making even over $50,000 $75,000$100,000 per month in revenue for their agencies if you don't believe me just goto my site CerealEntrepreneur.
Academy check out the digital marketing coursesand then go there and look at the testimonials from our students go to myfacebook business page and check our testimonials there but I guarantee youwe don't put out bad quality courses and it's because of the fact that I knowthat if I put out something super useful for you and you're able to make moneythat changes your life and your family's life and your friends then all you'regoing to do is thank me for it later and you're gonnacome back to me and ask me for advice whenever I can possibly give it to youwhich again is just gonna help my brand grow so why would I want to hurt youguys I want you guys to see success because I know it's possible and I knowthat you can do it if you try if you truly commit that's the last thing thatI believe you guys with is the fact that if you do not truly commit not only tothe going out and finding clients you're gonna fail a little bit right you'lljust fail forward right but you're you're you have to expect those thingsand when you understand that and the commitment that's required you will besuccessful I have a student her name is Kayla Haley, I always tell thisstory she's gonna laugh when she sees this but she was a biology major 23years old in college never done marketing before stopped doing biologycame into my marketing school and within six months was making about twentythousand dollars per month with her agency but it took her six months toland or it took her about four and a half months to land her first clientthis isn't something that you just should go out there and you expect tomake a hundred grand or ten you know ten thousand dollars even per month in yourfirst three months it that it's not realistic guys why would you think thatyou can go out and either try to learn this for free or spend $300 on aneducation and expect business owners to pay you ten thousand fifteen thousanddollars per month do you think that makes any kind of logical irrationalsince it doesn't so what I'm telling you guys is seriously invest in the time theeducation the commitment as far as learning sales landing client scalingbusiness starting a business running digital marketing campaigns it alltakes time to learn so don't get frustrated or hate yourself if you don'tget it in the first month if you after a first year you're just completely arelost still then that might be time for you to look away but if you're after ayear you know you've had some clients but you've had some failures at the sametime but you've also seen a lot on successes and you've made some decentincome then you're on your way just keep pushing through the struggle and Ipromise you you'll see the other side but that's it for today's video guysthank you so much for joining me I really do hope that it was helpful foryou and kind of you know shed some light on what you're actually gonna need toknow to get your agency rolling and actually start making six figures in2019 I want you to do me a favor though if you guys have any questions aboutstarting a marketing agency if you have any concerns if younot sure that you can do something if you don't think you can afford it I wantyou to leave all of that information below in the comments so that way we canget back with you and try to provide you some resources or tools or whatever itis that you're gonna need to get your agency going successfully in 2019 butagain that's it for me guys make sure that you check out the SMMA checklistin the bottom of this video I'm gonna get out of here for now though so untilnext time Cereal Entrepreneur out bye guys ready to start living thesix-figure work where ever be your own boss lifestyle well at CerealEntrepreneur Academy we'll teach you how to use a laptop and internet to startyour own social media and digital marketing agency get started with ourfree Facebook Ads training links in the description below guys see in the courseCereal Entrepreneur out.