How do You Build a Digital Marketing Agency?
So it’s 2019 and you guys have probably heard about how to start a social media marketing agency or a digital marketing agency.
What you have to understand is it is huge it is an amazing business to be and because of the fact that I get to work from home you can see I’m at home right now in my basement.
I have an office set up all this my office setup right in here at home and we just run marketing campaigns for businesses from home.
So I’m going to this post, explain the step-by-step process everything you need to learn how to build a digital marketing agency.
I get asked all the time number one how am I making money online number two what are great ways to make money online and number three what’s a great way to build a profession or build a career rather in today’s day
and really the answer is super simple there are tons of ways out there obviously outside of doing a marketing agency or starting your own agency but this is the one that I have found is
the most lucrative because the profit margins are so much higher you’re able to work from home so the cost of operation is so low to start it literally cost you maybe a thousand to two thousand dollars in total that’s including your education maybe getting yourself a website some business cards your business name all of that
set up and it’s going to get you going and on the road so that way you’re making five to ten thousand twenty thousand we have students making fifty thousand seventy five thousand
dollars per month in revenue for their agency alright and so that’s what I want to show you guys is what you really need to know we get into this topic a lot and you guys probably have seen these types of videos all the time but really people leave out some of the most important information when it comes to starting a marketing agency and they leave out really the technical side or they leave out the practical side where you actually have to know how to implement the marketing
campaigns you can’t just like go into this business only understanding the theoretical side and just outsourcing everything you do need to understand the ins and outs and that’s what I want to go through today so that way you at least have a broader picture of what you need to know oh and PS stay tuned to the end of this video and i’ll show you guys how you can actually get your marketing agency checklist we put together a checklist that shows you all of the things that you’re going to want to know pretty much everything we covered in this video and more because we put in tools resources there’s a two-week training involved so guys
it isn’t all just hype you actually can make from one business per month anywhere from a thousand to ten thous and fifty thousand a hundred thousand dollars per month in revenue for their marketing campaigns now obviously the businesses that are spending a hundred thousand and fifty thousand dollars per month there are very few of those right but they do exist and they are kinds of clients that you can take advantage of I promise you they’re not the the unicorn type of client I promise this is possible so what I want to show you guys today outside of you know understanding the marketing side of it you have to understand the revenue side how the business
is actually built how do you actually make money off of this how do you build a team large enough to manage a client that’s spending ten thousand dollars per month right all right guys so let’s go ahead and break this down a little bit so you can see how the revenue is actually generated to build a six-figure income all you guys have to understand is you’re charging anywhere from one thousand to ten thousand dollars per month at the base rate right ten thousand is more your enterprise style packages those are going to be medium to large style businesses the$1,000 package is to like 2,500 3,000 those are going to be your small businesses that are more local they have smaller budgets okay but all you have to know is it takes roughly eight thousand
dollars per month to make it’s a little over eight thousand dollars per month to make a hundred thousand dollars per year so a hundred thousand dollars is actually8333 dollars per month for 12 months to make a hundred thousand dollars in a year all right so that’s actually not that much when we break it down because here’s the best part guys most clients that we’ve taken on are spending an average of $2,500 per month or more all right so anywhere between usually our clients are between the 2,500 to 5,000 even actually today we’ve stopped taking clients below 5,000 dollars per month and we only work with clients that are five to ten thousand dollars per month but let’s say that the average is 2,500 well how many does it take to get to2,500 well divided by 2500 you’re looking at roughly three clients well three clients are making seventy five hundred so three and a half but you can’t really have a half a client
so we’ll just say four clients at 2500right but we could say that other client is you know it’s instead of them being a$2,500 package they’re just a thousand dollar package right so you have 2,500times 3 you got this guy times 1 you’ve got 7,500 you’ve got $8,500 right here in revenue and that’s just for clients guys there are businesses allover the place that if you know how to get results we’ll hire you to do this kind of work why well let’s think about it real estate agents make 3 percent off of the sell of the sale of a home so let’s say they sell a home at I don’t
know 500 grand 10 percent of that would be 50 thousand so five percent it’s twenty-five thousand three percent is roughly twelve thousand dollars right maybe fourteen thousand dollars so that’s what I want you guys to see 14thousand dollars in revenue for that agent for getting them one client do you think they would have a problem with me basically selling for them and making them fourteen thousand dollars off of one new client now obviously there’s expenses associated with that but that’s still way out of the the price that they’re paying me three thousand four thousand dollars per month to manage their marketing campaigns and that’s just real estate attorneys spend even more than that the automotive industry is spending hundreds of millions of dollars every single month in
digital marketing there are so many industries out there that aren’t even being tapped to because people don’t know the industry even exists or they just don’t even think to go market for those kinds of people for example dry cleaners nobody thinks to manage a dry cleaner but they actually do need marketing just as much as anybody else so that’s a little bit about the revenue guys now let’s look at all of the things you’re actually going to have to know to get the business running right you got the math I just wanted to show you guys it’s not actually as far-fetched as it seems and people think Oh business isn’t gonna pay me $1,000 per month why would they not that trust me there are tons and tons of businesses
who don’t want to manage Facebook Ads they don’t want to build websites they don’t want to run email campaigns they just want to focus on their business and go home at the end of the day and they want someone like you to come in there who actually knows how to do it and that’s gonna that’s the key that’s gonna be the whole premise behind this videos for you guys to get how important it is for you to find quality education and digital marketing let’s go ahead and jump into what you actually need to know about digital marketing and building that kind of business because building a digital marketing business is different
than say building a real estate agency or a an attorney’s office for practice and doctors practice you know all of those things are different and you build the business a different way and you have you’re required to know different things so let’s look at what you actually have to know now guys the first and most important thing that I can say that you guys need to do and I’m gonna leave it up here on the board the whole rest of the time because it is the most important your education if you do not get how important this is guys whatI’m saying is even if you don’t take
one of my courses what I’m trying to tell you is take somebody else’s course and when you go through that course do not rush yourself do not try to blow through the videos so you can get out there and start getting clients because you are hurting yourself more than you even realize you will get up there get the client realize how unprepared you are and then start struggling and then all the sudden you lose that client
and they leave you a bad review the education side of it is the side that nobody takes seriously and that’s why there are so many people that fail with their marketing agency because they just go out and they just see the money coming in but then they forget that they have to fulfill that
marketing service and actually make that customer happy otherwise they’re not gonna be there in three months right so this is the most important part in what do you actually have to learn well you have to learn things like how to run a biz you have to learn things like how to grow your team so
outsourcing right you guys have heard of that the third thing you need to know is also probably how to sell right you have to actually know how to sell this service for selling any other service because you if you don’t understand how to sell digital marketing simply to business owners
that don’t get it then you’re not going to land clients and that’s a lot of the reason why people fail but also outside of that you just need to know general rules and techniques to selling and that’s the thing a lot of people don’t go through a process to learn about overcoming objections and qualifying
leads and that there’s somebody steps in the follow up process and we go through all of that you know in all on our youtube channel and through our courses but either way subscribe get it and of course something but that’s what I’m trying to tell you guys anyways number four is you have to learn
an acronym that I created called SWEPS alright and you guys will see what this is so let me get down here S.
alright SWEPS and what doest hat stand for these are what I refer to as the core concepts to digital marketing to social media marketing agency SMMA that you guys are familiar with it’s not actually SMMA it’s a digital
marketing agency or a marketing agency but SMMA just means social media marketing agency we’re talking about digital marketing okay everything building an entire marketing agency not just somebody who only does
Facebook Ads but anyways guys SWEPS and what this stands for is social media marketing web marketing and design email marketing and automation pay-per-click which is Google ads Bing Yahoo YouTube ads and then SEO which also stands for search engine optimization these are the
core concepts that people don’t take the time to learn and how to actually apply them for example we also have another concept I want to go through here really quickly we’ll go back into this oh and then I also like to say plus C
because C and its really CM and that stands for content marketing and that is building quality content for your business for your clients whether that be through blog content video content for Facebook for YouTube whatever the
you know the content channel might may be you need to understand how to actually create quality content and so let’s talk about you know some of the other concepts we’ll talk about SWEPS a little bit more here in a second and what you’re actually going to want to know and then talk about pricing and all of that but before we do at AgencyConsulting.io want to go into the next step which is why
people don’t actually understand how to apply SWEPS to their it to their agency and to their clients marketing campaigns and it really comes down because they don’t know another one of my concepts called 3-step
marketing I’m going to simplify this even more for you guys you guys are
gonna be like oh my god that’s it because a lot of you you’ve probably heard of digital marketing before or starting a marketing agency some of you
might be new to this which welcome but a lot of you are probably familiar you just haven’t seen the success you’re looking for yet and it usually comes down to this simple factor you don’t understand 3-step marketing first step
is finding or building awareness sorry awareness you have step two which is consideration and then finally you have conversion let me ask you guys something you guys mostly deal with local clients right local businesses well when you’re looking for a service most local businesses they’re
providing services most local businesses aren’t selling products right a restaurant kind of sells old they sell a product and the grocery store sell product but pretty much every other business is a service based business all
right and so what do you do let me ask you a question what do you do when you go to find a service in your area first thing you do is you goon your phone you go to Google and you type in blah blah blah near me right or
where is this in this city right and that’s what you start searching for so the awareness stage the first step marketing aka cold traffic is all about using SEO and PPC to drive traffic to the site and then what people are actually
doing is they’re going out straight to Facebook and they’re trying to sell Facebook and Instagram campaigns as cold traffic right they’re trying to say hey mr.
business owner you pay me $5,000 per month we’ll just manage yourFacebook page we’ll do all your cold traffic for me and that I’m not
saying that you can’t get results that way but 90% of the time you’re doing it wrong because you’re not driving traffic from the main traffic source which is Google search engines and then you remarked it with Facebook Instagram YouTube email those are the re-marketing platforms YouTube
and email and finally number three is conversion where do people go once they actually you know they’ve seen your product now you’ve re-marketed to them now they finally want to buy well that happens on the website right that’s where they go and they sign up to come in for an appointment or they send that email to set up a phone call or whatever it is that your try that
metric that you’re trying to convert them through that’s where it happens at at the website so if you don’t have that third final piece of the puzzle done you’re not gonna sell them to begin with right so you have to understand this three-step marketing process and that is what understanding SWEPS
allows you to do and so that’s why it’s important to really go through each one of those things individually and try to at least get to an intermediate level of knowledge and education and training before you ever start to take
on a client in this white90 percent of businesses and marketers go out there and fail in their first year because they don’t take the education seriously if you don’t if you didn’t already know this was a saw a strong solid method
for building a marketing campaign for a local business which again 90 percent of you are gonna work with that you shouldn’t consider yourself ready to be marketing for other businesses yet after you do that the next
step is to get your business plan together because before you even need to start worrying about a business you need to understand the industry need to be able to technically work yourself through how to run ads how to create content how to build email can all of that stuff right once you get through
that then you need to start making your business plans so we’ll just write that up here this plan and what does that consist of things like your LLC or your business license your EIN so that’s your tax identification number you need your name right you need a website the next two for the business plan are also going to be super important and that is picking your service
offering so your services and the next thing is going to be picking your niche so we’re just gonna write niche up here okay so you need to know what services you’re gonna provide you don’t have to provide every single digital marketing service I personally recommend it because it makes you that one-stop-shop for businesses which they really like but you don’t have to you can just do you know if you wanted to start with just web
- Hey, this is Russell Brunson.
I want to welcome you to,High Ticket Funnel Secrets.
Now, during this trainingI'm going to show you how to use high ticketapplication funnels to generate pre-qualifiedapplication leads.
And then at theend of this video, I'm actually goingto give you my top converting applicationfunnels for free.
But, before I do that Iwant to show you exactly what an applicationfunnel is, how it works, and how it can work foryour specific business.
So, with that saidlets jump right in.
So, the first thingI want to show you is kinda the diagram of what a High Ticket Funnel looks like.
It looks like this.
It's very simple, its justthree core pages plus a pop-up.
So, page numberone is what we call a reverse squeeze page.
This is where yougive them some kinda case study, or some kindainformation about what it's like to actuallywork with you.
And they click on the button,and then the next page here on the pop-upthen asks, um, they give you theiremail address.
Then, the page after that, your taking they uh,you take them to a spot, where they can actually go apply to work directly with you.
And the last page, you thank them forthe application, and tell them what's goingto be happening next.
It's a very simple funnel,its super easy to create, and very powerful.
Now, this is what it mightlook like if you were to create one here insideof Click Funnels.
Page number 1, you got a casestudy, and there is a pop-up, for the email address.
Number three, is theapplication page, where they applyto work with you.
And, then number fouris the thank you page, where you explain what'sgoing to be happening next.
Okay, so where didapplication funnels come from? And, these work really good ifyour in any kind of coaching, or consulting, orselling high ticketed, and expensive things,where typically you get somebody on the phone.
Now, in a earlier businessthat I use to have, we made all of our money,by actually calling all of our leads.
And in fact, we builtthe entire call center, we had 60 full-time salespeople who were calling every single lead that came in.
Talking to them, qualifyingthem, trying to figure out who's a good fit.
Then we would sellthem our high ticket products and services, andcoaching and consulting.
And, it worked well, butit was a lot of overhead, it was a lot of stress, andif anyone has ever worked with 60 full time salespeople, you know that, um, that can be kinda stressful.
And, so what we did eventually, I ended up shuttingdown that company down, but I missed sellingthe really expensive high ticket consultingand coaching, and things like that,that we were doing.
And, I tried to figure outhow do we change this around and make it easier.
And, so what we did,instead of going in outbound calling every singlelead that ever came in, we built theseapplications funnels, to qualify all of thepeople, all of the leads, to find out who wasthe cream of the crop, and then we wouldonly talk to them.
And, so we shifted around,these 60 full time sales people, to where we shifted it tousing an application funnel.
Went down to havingjust one salesperson.
Yes, just one salespersondoing the same amount, of net revenue as 60full time salespeople where doing before.
And, so I'm goingto walk you through exactly how this processworks, because it will give you so much less stress,so much less anxiety, and the same amount ofmoney as having a huge team of salespeople working for you.
Okay, so here is howit actually works.
Step number one, is the veryfirst page in your funnel, you create a case study.
Now, a case studyabout what its like to actually work with you.
A success story, um whatyou do with the results you get for somebody, andyou share this success story on the very first page After someone watchesthat, they think, "Hey man, I want that samecase study in my business or my life," or whateverit is you are selling.
And, then the secondstep in the process then is to have them apply, toactually work directly with you.
Now, what this does is it takesit from you outbound calling and trying to sellevery single person, every single leads you have,to which flips it on it's side, were we do now, it'sa takeaway sell.
They're now presenting andtrying to explain to you, through this application,why you should choose them as a client.
And, then on the thirdpage, then you tell them what to expect next.
Now, for me it was hey,in the next 24 hours, someone is going tocall you from my office, we are going toreview the application to see if you area good fit, and that way they knowwhat's going to happen.
You are going to callthem on the phone.
And, then you can sell themthe product, the service, the coaching, theconsulting, whatever it is you're going to be sellingon the phone anyway.
Now, like I said, is whatthis does is it qualifies, it pre-schedules, itgets everybody readyto be able to work with you directly, and itmakes your life so much easier.
So, next question is like,well, how would you use an application funnel insideof your specific business? Now, every businessis different, but there are so manydifferent applications, for ways you can use it.
Now, if you are sellingcoaching or consulting, this model, thisfunnel has been proven, it's processed hundredsof millions of dollars, for me and otherclients as well.
So this works really wellif you're doing coaching or high end consulting.
We're sure give any kindof high ticket services.
Um, if your sellingsomething that is ten, twenty, thirty, fifty,one hundred thousand dollars or more? Um, it works, reallywell there as well.
And, any kind ofprofessional services, mortgages, finances, anythingwhere there typically needs to be a phone callinvolved in selling the product, or the service, usuallybecause it's either very specialized, or veryexpensive, the high ticketed application funnelwill work for you.
In fact, almost anybusiness who comes to me saying, "Russell,funnels don't work for me because you know, I'mselling some of this fifty thousand dollars,nobody's gonna be able to buy that through a funnel.
" I tell them, yes theywill.
Use a high ticket application funnel, qualifythem, and figure out who is the best leads.
Have them, have themapply, and tell them why they should beusing your product, your services, and then you call and just sign up those people, it makes your jobso much easier, and so much better.
So, here's some of thebest practices inside of a high ticketapplication funnel.
Number one, um on the home page, you wanna have somekinda free case study, showing what's possibleif somebody wants to actually work with you,or buy your product, or buy your service.
Number two, the goal of this again is to share the case studies sothey can see what it's like to actually work with you.
Like, that's the magic ofthis, it gives them a glimpse of what it would be like ifthey had a chance to be, um, to have you as anactually client.
And it shows themproof, proof proof.
How much proof that you have,um about why, what it is you do, will work for them.
Okay, number two,then looks at that, they click on the buttonand then we have a pop-up that comes up.
This pop-up is where we startthe application process, where you try to gettheir email address.
Now, I like having more proof,because as you can see here, one of mine, I have moreproof of what it's like to work with me.
Then, at the call toaction, give me your email address, to start theapplication right now.
And this way, ifthey don't finish the application later, I cansend emails and follow up with them, until theyactually finish the application, okay.
Now, move on topage number three.
Now, on this page,guess what I do? I provide more proof.
Yes, I want them to understandthat working with me, is the greatest decisionever made in their life.
So I give them more proof,I have another video here, more success stories, moretestimonials, more proof.
Then in that applicationwhere I ask them to fill out this form, to tell me whyI should, um, why I should work with you.
Notice the shift in um,in perspective, here.
Instead of, meoutbound calling leads, trying to convince them tobuy my product, my service.
These people were fillingout an application.
They seen all the proof.
They seen these case studies.
They seen all thesethings, now they are trying to tell me, why theyshould work with me.
It changes the entiresales process for you.
And then, the last page afterthey fill out the application.
Again, then you tellthem, what to expect next.
Thank you so muchfor applying, someone on my teamis going to give you a call or feel free tocall me on this number, if you want to getstarted earlier.
You know, whatever it is,tell them what to expect, and that's the laststep here inside of an high application funnel.
Now, in the past if youwant to create a funnel like this, you would have todo a whole bunch of stuff.
You would have to hire adesigner, and webmasters, and programmers, and analyticspeople, and it'd cost you a ton of money to createone of these funnels.
Um, but the good news isthere is actually a simpler way, there is an easier way.
It's by using an toolthat we um, developed, called Click Funnels! In fact, right now belowthis video, you will see there's a whole bunch ofamazing high ticket application funnels that are alreadypre-done, pre-created for you.
All you have to do is scrolldown, click on the button that you want, whicheverfunnel you like, and it will take youto a share funnel page that looks like thison the right hand side.
Now, the cool thing aboutthe share funnel page is that if you already have aclick funnels account, you just click on the button.
It'll push this funnelinto your account, and you can startediting it right away.
If you don't have a clickfunnels account yet, it'll take you to theShare Funnel page.
And what you can dois you is you can go, you can create your free14 day trial right here, and that way you can getstarted, and then we'll put that funnel into your account, and you can startediting it today.
Okay, now step numberone is you gotta pick which template youwant down below.
You see a whole bunchof different examples of really cool, hightech application funnels.
Look which one downbelow you like, you select that template,and then step number two is that you just customize it.
Now let me actually log onClick Funnels really quick and show you how simpleand how easy it is to customize any of thefunnels you pick down below.
Okay, now I'm on theexact same page you're on.
So if you look at this, I canscroll around and I can see all these differenttemplates that are amazing.
And I just pick one, I pickwhichever one I like the most, click on that, and instantlyan entire funnel will be built into my Click Funnels account.
All the pages, allthe everything, isgonna be copied over and built here so I canstart editing it immediately.
And then, click righthere on view funnel, and that fast, theentire funnel is here now inside of my ClickFunnels account.
If you look on theleft hand side, you'll notice these are theexact same page structure that I just showed you.
So I can go and edit allthese pages to match my brand.
But right now, I'm justgonna do it with one.
I click righthere, on edit page, which will take me insidethe Click Funnel's editor.
And if I'm here, I canjust come right here, and I can startchanging the headline.
This is so much fun! If you want, you come here,you can change the video out, plug in your own video.
I can come down here, ifI want, I can drag things, I can move things around.
It's really simpleand really easy to do.
Um, let's say I don'twant this picture here, but I want my own picture.
I can click on this, change the image out, grab a new pictureand plug it in, and that fast, you guys,I can update this funnel.
When I'm done with that, Iclick on the save button.
Then I click onpreview, to find out exactly what it looks like.
And boom, that fast, you guys,I edited all of the pages here inside of my funnel.
Now, if I don't likesomething for some reason, I can go back into theeditor, I can grab something, I can move it around if Iwant, and just keep moving it and editing it to myheart's content until it looks exactly the way Iwant, and it matches my brand, and I exit, and I'm done.
So, literally all you needright now, is scroll down and go find which templateyou like, click on it, go into Click Funnels andactually customize it.
And you notice, just lookat this template right here.
This is the exact same template,and all I did was change the images, change thevideo, and even though it's the same template, theylook dramatically different.
This one's for, on theleft hand side, it could be for a doctor, it couldbe for weight loss, it could be for business,it doesn't matter what kind of high ticket funnelyou're trying to build, you can customize any ofthese things to make it work for you and your business.
And then the last step,is you just go out there and you launch it.
Now, I wanna show you areally quick video from my friend, Garrett J.
White,who started using Click Funnels a couple years ago.
I want you to hear, in his ownwords, how much this process simplified his business for him.
- [Garrett] Hello, myname is Garrett J.
White, the master coach mentor, and founder of WakeUp Warrior Academy.
And I will tellyou this right now.
We have tested with platforms.
We have tested everything.
I have attempted, forthe past six years, to use every availablesoftware tool I could find that made it simpler forme to share my message.
And it started with WordPress,and then it went plugins, and then OptimizePress,and then we went to Kajabi, and then we went to Leadpages,and these are all wonderful.
Know the owners of theseguys, they're fantastic.
The software tools were amazing.
When Click Funnelscame out, I was like, "Dude, I cannot handleanother software tool.
I don't give a shit, we'rejust gonna manage our stuff betweenLeadpages and Kajabi.
" And then my friend said, "Just test it.
Just try it out.
" And I went to ClickFunnels, and no bullshit, like, every software incrementover the last five years has been a, not a quantumshift in what you can do with the tool, to get yourmessage out to the marketplace.
They've been incremental.
So, like there's been a movefrom Kajabi to Leadpages, or from OptimizePress to Kajabi, and they were thesesegmented steps that had slight improvementsthat made it easier.
Click Funnels, though,came outta nowhere.
They took the marketplaceby storm just like Apple did when they firstlaunched the iPhone.
It was not a linearmove anymore.
It was a quantummove in improvementthat'll open up a gap to allow people, justlike you watching this, people just like you and me,who are not technically savvy, we weren't born in the Matrix,and we didn't have a chip implanted in our heads.
We're not engineers orcomputer science majors, and we don't understandthat stuff inherently.
Click Funnels gave you, youmy friend, an opportunity to cut and decrease thetime of stress and anxiety and suffering behind a keyboard.
Trust me, the days youwanna just pound vodka and throw your Macout the window, because you can'tfigure shit out, Click Funnels has broughtit to a place that it is a quantum leap, anopportunity which allows you, just like the iPhone, tonot only look smarter, but to feel smarter, andultimately to only deal with the stuff thatmatters, which is getting your message about your product and your program and serviceout to the marketplace.
- How many of you think ClickFunnels is the most amazing custom program that there is? (audience cheering) - It beats spending all ofyour time in suicide watch, and having to checkyourself into a hospital, and honestly trying todeal with everything else that's come out before it.
So, I not only fullyendorse Click Funnels, it's the only softwaretool that we use.
When it comes toour funnels online, across all fourof my businesses, we're not going anywhere else.
Love Russell, love this event.
This event married upto that software tool, you are a dumbassif you don't come.
And that's okay, there's plentyof dumbasses on the planet.
Just don't let it be you.
- Alright, now, if you alreadyhave a Click Funnels account, all you gotta do isscroll down below, pick which one of theapplication funnels you want, click on the button, go in there, customize the page, and then you launch it.
It's so simple and so easy.
If you don't have aClick Funnels accountyet, don't worry.
All you gotta do is samething, scroll down below, pick which template youwant, click on the funnel, then you go to the sharefunnel page, where you can go and create your free14 day trial right now.
After you have that trial,you can start editing this funnel, and start usingit here inside your company.
That, you guys, is how you use high ticket funnel applicationsinside of your business.
So what I want you todo right now, figure out which one of thesefunnels you want for free, scroll down, clickon the button, and start editing yourhigh ticket funnel today.
development because you already have some experience there then just start there but you know and actually you can even do really well at that niching yourself into just being a web development company and that’s all you do and then you scale in other products and services later right and then the next thing is your niche I recommend picking at least 2 to 3 now I used to say 1 but I actually kind of like the 2 to 3 range and the reason why is
because not every niche is always going to have a ton of availability I guess for potential customers in your immediate area right so you might have to do some traveling to go get those other kinds of clients so it’s nice to have that backup niche to say okay I’ve kind of done six months of hitting these people really really hard so I’m gonna switch over to this niche and try and
take some more clients on in this niche and then we’ll come back to that my you know primary niche in another six months so that way you give them some time to you know look through stuff and throughout that process you’re following up but that way you actually have consistent flow of
potential clients coming in okay so that’s the business plan now let’s talk about pricing right we got to talk about pricing and I can’t okay I want you guys to understand something very clearly here when it comes to pricing services you have to understand that not everything is just cookie cutter packaged a lot of people like to do it that way and you can choose to do it
that way if you like where you set you know we’ll do this many facebook posts we’ll do this many ads at this level you can do it like that if you want I personally like to kind of customize my packages each time so that way I’m making sure I’m getting that business owner the best result but the package pricing also works very well for people who are new to the industry so if
you’re new I do recommend going with package pricing and just kind of setting some base rates so that way you know what to charge you know about how many hours you’re gonna work and it’s consistent right that’s the biggest thing that people struggle with in the beginning is getting
consistency in their pricing their packages and the service offering so set something up but basically you’re going to start off with a $999 so from four thousand to about ten thousand that’s considered your enterprise level so you could actually put ten thousand on here and that’s gonna be your entire enterprise level anything between these two packages right here and then that’s where you basically give them pretty much every single service that you can offer but not really because they do need to spend a little more to get really the full shebang really it’s about ten thousand to fifteen
thousand dollars to get that price or to get those types of services but those are the good kind of clients anyways let’s get into that so this also does not include any ad spend a lot of people like to they go well that includes you know Facebook ads but know that is where you add five hundred dollars on top you know a thousand dollars on top of that actual budget and then you you can either work this pricing out to where you assess your ad
management fee into this or you’ll need to add it on top as well so you’ll say plus 300 for ad spend that’s why I like to just include this in here and work that price into your base package but basically these this money over here goes into Facebookads Instagram ads YouTube ads this money right here is what they pay you and you take home to your agency and then you pay
outsourcing or you pay for labor from people who are on platforms like up-work freelancer blah blah and you actually have them fulfill the work for you you create the high level strategy to many people and this is one of the things where it’s important to take education courses because we teach you you do not need to be sitting there writing Facebook posts and creating
images and shooting the video and editing the video that is not a cash producing activity guys a CPA if you are not working on your CPAs you’re not building your business okay so you have to understand that outsourcing is super important so let’s talk about that really quick so now that you kind of understand the business model the revenue model how to price your
services you also need to start understanding how to build your team and again as soon as you take on your first client I recommend outsourcing like then I recommend going out immediately and at least hire you like someone to schedule your posts for you that alone will save and free up your time so you can focus more on selling and landing more clients but you have to
build the team you’ll need designers you’ll need copywriters you’ll need SEO related people people who understand search engine optimization add managers admins just to do basic admin work you want someone like a creative director right and this person actually comes up with posts for you they come up with ideas for campaigns they help you know facilitate the entire campaign creation process there’s so many different things that
you’re actually going to want to hire for I believe we have a team of almost twenty two people now with our agency and our personal brand combined so you know these are a ton of different people running a ton of different jobs right and that’s so I can focus on again those CPAs so that allows me to bring in more revenue for my business which in the end makes me more money now finally guys you’re going to want to do what everybody wants to
We all want to know how to get people to buy from us, right? I mean, that's why you'rewatching this video, probably.
Salespeople always ask me how can they get more people to say yes.
But what about those thingsthat we're doing, or not doing, that are causing people toactually not buy from us? Understanding the reasons whyclients don't buy from us, in many ways is more important.
Because once we change those behaviors, we lay the groundworkfor closing more sales.
In this video I'm going toshow you the seven reasons that clients don't buy from you.
Check it out.
(clicking and whooshing logo sounds) Number 1.
The wrong people.
This point comes first, becauseit is so damn important.
And it is killing so manysalespeople out there.
There is a natural attractionfor many salespeople to sell to the most obviousand willing prospect.
But the person thatthey can easily access, the person that they can relate to, isn't necessarily the personwho has access to big budgets and can really make a decision.
So make sure that you weedout those wrong people, and only spend your timewith the right people.
Imagine that you answer the phone and someone on the other end says, "Hey, Sarah! How are you doing today?!" How would you feel? Or imagine that you'rein a buying situation and you tell the salespersonwhat you're looking for, and then ask if they can help.
Imagine that thesalesperson responds with, "Of course we can! "We have the best solutionsof anyone out there!" How would you feel? Well, most salespeopleare actually doing this.
And it's turningprospects off immediately.
It's time to drop the enthusiasm and instead act more like a doctor, simply just trying to understandwhat's really going on, understand what they're looking for.
Have you ever caught yourselfin a selling situation doing most of the talking? If so, then you are pitching.
And your prospect was probably tuning out.
Prospects hate the pitch.
Not only is it old school and sales-y, but it's also boring and frustrating.
It's like a lecture incollege or in high school.
Prospects instead want tobe engaged in a dialogue, not listen to your monologue.
Don't get their challenges.
Most salespeople focus on whyprospects need their offering, when in a selling situation.
They're trying to persuade.
But prospects really don'tcare about your offering.
They don't care about all ofthe cool features and benefits that you have to offer.
All they care about is solving their most pressing challenges.
This is why, as salespeople, we need to understandwhat's really going on with our prospect.
We need to get to the keychallenges that they're facing, in order to show them howit will actually be solved.
Not clear on upside value.
Have you ever had a prospect where there seemed to bea strong relationship, and they really had challengesthat you could solve, but you still didn't close the sale? If a prospect ultimatelydoes not buy from you in this situation, it's because they didn't see the value in making that investmentin your offering.
This is easily avoidable by helping your prospectclarify the upside value of working to solve those challenges.
So ask you prospect a question like this: What would it mean to your company, in additional revenue or profit, if you were actually ableto solve these challenges? By getting a dollar figure, you get the prospect to see the value, through their own words, in your solution.
No budget talk.
Salespeople get souncomfortable about money in selling situations.
And for most of us, it goes back to that awkward experience as a kid, when we asked our mom ordad how much they made, and they told us that itwas none of our business.
After that, money talk waspretty much off the table.
But in selling, you need totalk about money with prospects before presenting the solution.
Without discussing money up front, you have no idea if you're even on the same page about money.
Get the budget before youpresent your solution.
Where's the scheduled next step? Ever been in a selling situation where everything was going well, and then the prospect askedyou to try them back next week, only to have them just kind of disappear? This is a common death for so many sales.
And it's completely avoidable.
At the end of every prospect interaction, be sure that you schedule a next step.
That means that you agreeon a specific time and date, and you send out a calendarinvite for that next step.
Always have a scheduled next step.
So there are the seven reasons that clients don't buy from you.
I wanna hear from you.
Which of these ideas didyou find most useful? Be sure to share belowin the comments section to get involved in the conversation.
And if you enjoyed this video, then I have this awesome free e-book on 25 Tips to Crush Your Sales Goal.
Just click right here toget instant access to it.
Also, if you got some value, please like this video below on YouTube, and be sure to subscribeto my YouTube channel by clicking right here, on my little face, to get access to a new videojust like this one each week.
Until next week.