Why do you want to stop selling and start closing and Lead Generation ?
You see, most people, they don’t know how to communicate.
Fewer people know how to sell and almost no one knows how to close.
There’s a very big difference between selling and closing.
You see in any sales conversation, in any sales environment, in any sales meeting, you do not get paid by selling.
How many of you know people who just sell sell sell sell and they don’t get paid? Or they turn off their prospects.
You only get paid when you close a sale.
I want you to think about the difference between a salesperson versus a closer.
You see a sales person, they would push.
They would use aggressive tactics.
When you think of a traditional sales person, what comes to mind? Comment below.
It’s snake oil, it’s scammy, it’s slimy, it’s pushy.
Versus a closer.
How do you know when you are a good closer? After you’ve done a sale, after you’ve closed a prospect, when your prospect says, “Thank you.
” “Thank you for helping me make this decision.
” “Thank you for helping me move forward.
” That’s when you know you are a good closer.
There’s a big difference, sales person and a closer.
You see today I want to teach you something very very critical.
Why you should stop selling and start closing client deals, and what is the most powerful way that I know of to close, and it’s not what you think.
Today I’m going to teach you what I call “Value in advance” Write it down.
The formula is called “Value in advance.
” Now, you can see on my social media I have millions and millions of followers, and every single time when I make an offer, when I sell, when I try to close a sale, instead of waiting for the phone call or waiting for the meeting, face to face to do all your closing clients, that is very difficult, because you only have a very short period of time to persuade, convince a prospect to say yes.
Instead I believe what you need to do, you need to do a lot of work, before you even open up your mouth.
A lot of work needs to be done before you even say a single word.
In one of my previous videos, I talk about this.
The best way to sell a box of chocolate is what? Is to give people a taste.
One piece of chocolate, if they like that they’ll want to buy the whole box.
It’s exactly the same in closing.
I don’t want to count on closing, that closing part, that conversion part, that face to face, on the phone part, to do all the heavy lifting.
I want to start closing way in advance, and the best way to do that is “Value in advance.
” How can I provide value to someone in advance?
For someone who is consuming my materials, watching my video, consuming my content.
When I release something, when I make an offer, the trust is already there.
That it’s easy for them to say “Yes.
” Let me give you a perfect example.
Let’s say you are a martial artist, and you are teaching someone how to be a black belt, and of course you’re not going to be a black belt over night.
There are a series of steps you need to go through in order to attain your black belt.
Lets say the very first step is you need to learn how to do a proper stance.
Okay, that the first step, and then you need to have some basic flexibility with Lead Generation.
How to do stretching, stretching exercise, and then basic punching technique, and then basic kicking technique.
Lets say and then you learn some jumping kicking technique.
Then later on you also have power and speed, endurance.
Lets say it takes you seven steps to get from point A to point B, you with me? The best way I could convince someone to say, hey I’m the guy that can teach you how to be a powerful human weapon, how to be that confident black belt.
How to close clients before getting on the phone! (How to get social media marketing clients)
Instead of telling you how good I am, I know it takes you seven steps to get to your goal.
All I need to do is provide value in advance.
Let me teach you through my content how to do a proper stance.
Let me get you to that first step.
I’m not going to get you to the end goal, but I’m going to get you to the first step.
I might even teach you some basic stretching exercise that you can do from the comfort of your own home.
To help you become more flexible, to get you to almost step two.
Now what happens is this.
That if I am the person that gets you from point A and then point B.
Not to the end goal yet, but you’re already getting value from the free information, the free value I’m providing, and what the prospect is thinking is this, “Wow, If I’m getting so much value from the free stuff, if the free stuff is this good, I wonder what the pay-stuff is going to be like” and that’s exactly how the “Value in advance” formula works.
You don’t wait till when the money takes place, the transaction takes place to start closing.
You started closing from the beginning.
When you’re delivering value to the marketplace.
You provide so much value in advance when you make an offer your prospect is like this is a no brainer.
How To Close A Sale - 5 Reasons People Don't Buy
Of course I want to buy.
I’m already getting so much value.
You’ve helped me solve the first two step problem.
I know I have five more steps to go.
Of course you are the man, you’re the woman, you’re the company I want to go with.
Instead of trying to convince them, you don’t know me, you don’t like me, you don’t trust me, give me some money.
No! Give them some value upfront.
Help them solve some problems upfront.
When you do that through social media, through video, through education, through content, that’s a smart way to do it.
You can do this on a massive scale.
You’re impacting so many peoples lives, and you’re adding so much value to people’s lives.
When you make an offer, it’s easy.
When you do make an offer, then it is just a moment when you realize all the hard work you’ve done in he beginning.
You’re not selling selling selling, trying to use some gimmicks or techniques or whatever tricks trying to close people, and there’s a time and place for that, but you don’t need that.
I bet I have so many students, if you’re watching this comment below.
You’ve gotten so much value from my free content, and then by the time I make an offer you’re like Dan is the guy, of courseI want to learn from him.
I want him to be my mentor.
Why? Because, I’ve done so much.
I combine and I strive to combine my branding, my education, my marketing and closing all as one thing.
Instead of isolated components,I treat them as one.
I strive to get to a point where it’s automatic closing.
Where the closing is natural.
Where it’s not forceful.
That people are happy to be closed.
That’s exactly why you need to stop selling and start closing Lead Generation.
I’ll teach you one more thing before we go, and that is this, every single time you offer something, every single time you make an offer, you want to strive to deliver 10x more value.
Meaning this, this is what I truly believe, it is my mode in business.
If you sell something for $100, what can you do to strive to deliver 10x more value? That’s $1000 worth of value, when you charge $100.
When you can do that it’s easy.
It’s easy to close.
because people can see the value.
It’s a no brainer that they want to buy.
They are happy to buy from you, because they can see how much value you are delivering.
I want you to think about this.
How can you implement “Value in advance” in your business? How can you deliver 10x more value?
What can you do?
I want to leave you with one thought, and that is this, closing is not something that you do for somebody.
Closing is something that you do for somebody.
How to Build, Grow, and Scale Your Own Lead Generation:
- Hey, this is Russell Brunson.
I want to welcome you to,High Ticket Funnel Secrets.
Now, during this trainingI'm going to show you how to use high ticketapplication funnels to generate pre-qualifiedapplication leads.
And then at theend of this video, I'm actually goingto give you my top converting applicationfunnels for free.
But, before I do that Iwant to show you exactly what an applicationfunnel is, how it works, and how it can work foryour specific business.
So, with that saidlets jump right in.
So, the first thingI want to show you is kinda the diagram of what a High Ticket Funnel looks like.
It looks like this.
It's very simple, its justthree core pages plus a pop-up.
So, page numberone is what we call a reverse squeeze page.
This is where yougive them some kinda case study, or some kindainformation about what it's like to actuallywork with you.
And they click on the button,and then the next page here on the pop-upthen asks, um, they give you theiremail address.
Then, the page after that, your taking they uh,you take them to a spot, where they can actually go apply to work directly with you.
And the last page, you thank them forthe application, and tell them what's goingto be happening next.
It's a very simple funnel,its super easy to create, and very powerful.
Now, this is what it mightlook like if you were to create one here insideof Click Funnels.
Page number 1, you got a casestudy, and there is a pop-up, for the email address.
Number three, is theapplication page, where they applyto work with you.
And, then number fouris the thank you page, where you explain what'sgoing to be happening next.
Okay, so where didapplication funnels come from? And, these work really good ifyour in any kind of coaching, or consulting, orselling high ticketed, and expensive things,where typically you get somebody on the phone.
Now, in a earlier businessthat I use to have, we made all of our money,by actually calling all of our leads.
And in fact, we builtthe entire call center, we had 60 full-time salespeople who were calling every single lead that came in.
Talking to them, qualifyingthem, trying to figure out who's a good fit.
Then we would sellthem our high ticket products and services, andcoaching and consulting.
And, it worked well, butit was a lot of overhead, it was a lot of stress, andif anyone has ever worked with 60 full time salespeople, you know that, um, that can be kinda stressful.
And, so what we did eventually, I ended up shuttingdown that company down, but I missed sellingthe really expensive high ticket consultingand coaching, and things like that,that we were doing.
And, I tried to figure outhow do we change this around and make it easier.
And, so what we did,instead of going in outbound calling every singlelead that ever came in, we built theseapplications funnels, to qualify all of thepeople, all of the leads, to find out who wasthe cream of the crop, and then we wouldonly talk to them.
And, so we shifted around,these 60 full time sales people, to where we shifted it tousing an application funnel.
Went down to havingjust one salesperson.
Yes, just one salespersondoing the same amount, of net revenue as 60full time salespeople where doing before.
And, so I'm goingto walk you through exactly how this processworks, because it will give you so much less stress,so much less anxiety, and the same amount ofmoney as having a huge team of salespeople working for you.
Okay, so here is howit actually works.
Step number one, is the veryfirst page in your funnel, you create a case study.
Now, a case studyabout what its like to actually work with you.
A success story, um whatyou do with the results you get for somebody, andyou share this success story on the very first page After someone watchesthat, they think, "Hey man, I want that samecase study in my business or my life," or whateverit is you are selling.
And, then the secondstep in the process then is to have them apply, toactually work directly with you.
Now, what this does is it takesit from you outbound calling and trying to sellevery single person, every single leads you have,to which flips it on it's side, were we do now, it'sa takeaway sell.
They're now presenting andtrying to explain to you, through this application,why you should choose them as a client.
And, then on the thirdpage, then you tell them what to expect next.
Now, for me it was hey,in the next 24 hours, someone is going tocall you from my office, we are going toreview the application to see if you area good fit, and that way they knowwhat's going to happen.
You are going to callthem on the phone.
And, then you can sell themthe product, the service, the coaching, theconsulting, whatever it is you're going to be sellingon the phone anyway.
Now, like I said, is whatthis does is it qualifies, it pre-schedules, itgets everybody readyto be able to work with you directly, and itmakes your life so much easier.
So, next question is like,well, how would you use an application funnel insideof your specific business? Now, every businessis different, but there are so manydifferent applications, for ways you can use it.
Now, if you are sellingcoaching or consulting, this model, thisfunnel has been proven, it's processed hundredsof millions of dollars, for me and otherclients as well.
So this works really wellif you're doing coaching or high end consulting.
We're sure give any kindof high ticket services.
Um, if your sellingsomething that is ten, twenty, thirty, fifty,one hundred thousand dollars or more? Um, it works, reallywell there as well.
And, any kind ofprofessional services, mortgages, finances, anythingwhere there typically needs to be a phone callinvolved in selling the product, or the service, usuallybecause it's either very specialized, or veryexpensive, the high ticketed application funnelwill work for you.
In fact, almost anybusiness who comes to me saying, "Russell,funnels don't work for me because you know, I'mselling some of this fifty thousand dollars,nobody's gonna be able to buy that through a funnel.
" I tell them, yes theywill.
Use a high ticket application funnel, qualifythem, and figure out who is the best leads.
Have them, have themapply, and tell them why they should beusing your product, your services, and then you call and just sign up those people, it makes your jobso much easier, and so much better.
So, here's some of thebest practices inside of a high ticketapplication funnel.
Number one, um on the home page, you wanna have somekinda free case study, showing what's possibleif somebody wants to actually work with you,or buy your product, or buy your service.
Number two, the goal of this again is to share the case studies sothey can see what it's like to actually work with you.
Like, that's the magic ofthis, it gives them a glimpse of what it would be like ifthey had a chance to be, um, to have you as anactually client.
And it shows themproof, proof proof.
How much proof that you have,um about why, what it is you do, will work for them.
Okay, number two,then looks at that, they click on the buttonand then we have a pop-up that comes up.
This pop-up is where we startthe application process, where you try to gettheir email address.
Now, I like having more proof,because as you can see here, one of mine, I have moreproof of what it's like to work with me.
Then, at the call toaction, give me your email address, to start theapplication right now.
And this way, ifthey don't finish the application later, I cansend emails and follow up with them, until theyactually finish the application, okay.
Now, move on topage number three.
Now, on this page,guess what I do? I provide more proof.
Yes, I want them to understandthat working with me, is the greatest decisionever made in their life.
So I give them more proof,I have another video here, more success stories, moretestimonials, more proof.
Then in that applicationwhere I ask them to fill out this form, to tell me whyI should, um, why I should work with you.
Notice the shift in um,in perspective, here.
Instead of, meoutbound calling leads, trying to convince them tobuy my product, my service.
These people were fillingout an application.
They seen all the proof.
They seen these case studies.
They seen all thesethings, now they are trying to tell me, why theyshould work with me.
It changes the entiresales process for you.
And then, the last page afterthey fill out the application.
Again, then you tellthem, what to expect next.
Thank you so muchfor applying, someone on my teamis going to give you a call or feel free tocall me on this number, if you want to getstarted earlier.
You know, whatever it is,tell them what to expect, and that's the laststep here inside of an high application funnel.
Now, in the past if youwant to create a funnel like this, you would have todo a whole bunch of stuff.
You would have to hire adesigner, and webmasters, and programmers, and analyticspeople, and it'd cost you a ton of money to createone of these funnels.
Um, but the good news isthere is actually a simpler way, there is an easier way.
It's by using an toolthat we um, developed, called Click Funnels! In fact, right now belowthis video, you will see there's a whole bunch ofamazing high ticket application funnels that are alreadypre-done, pre-created for you.
All you have to do is scrolldown, click on the button that you want, whicheverfunnel you like, and it will take youto a share funnel page that looks like thison the right hand side.
Now, the cool thing aboutthe share funnel page is that if you already have aclick funnels account, you just click on the button.
It'll push this funnelinto your account, and you can startediting it right away.
If you don't have a clickfunnels account yet, it'll take you to theShare Funnel page.
And what you can dois you is you can go, you can create your free14 day trial right here, and that way you can getstarted, and then we'll put that funnel into your account, and you can startediting it today.
Okay, now step numberone is you gotta pick which template youwant down below.
You see a whole bunchof different examples of really cool, hightech application funnels.
Look which one downbelow you like, you select that template,and then step number two is that you just customize it.
Now let me actually log onClick Funnels really quick and show you how simpleand how easy it is to customize any of thefunnels you pick down below.
Okay, now I'm on theexact same page you're on.
So if you look at this, I canscroll around and I can see all these differenttemplates that are amazing.
And I just pick one, I pickwhichever one I like the most, click on that, and instantlyan entire funnel will be built into my Click Funnels account.
All the pages, allthe everything, isgonna be copied over and built here so I canstart editing it immediately.
And then, click righthere on view funnel, and that fast, theentire funnel is here now inside of my ClickFunnels account.
If you look on theleft hand side, you'll notice these are theexact same page structure that I just showed you.
So I can go and edit allthese pages to match my brand.
But right now, I'm justgonna do it with one.
I click righthere, on edit page, which will take me insidethe Click Funnel's editor.
And if I'm here, I canjust come right here, and I can startchanging the headline.
This is so much fun! If you want, you come here,you can change the video out, plug in your own video.
I can come down here, ifI want, I can drag things, I can move things around.
It's really simpleand really easy to do.
Um, let's say I don'twant this picture here, but I want my own picture.
I can click on this, change the image out, grab a new pictureand plug it in, and that fast, you guys,I can update this funnel.
When I'm done with that, Iclick on the save button.
Then I click onpreview, to find out exactly what it looks like.
And boom, that fast, you guys,I edited all of the pages here inside of my funnel.
Now, if I don't likesomething for some reason, I can go back into theeditor, I can grab something, I can move it around if Iwant, and just keep moving it and editing it to myheart's content until it looks exactly the way Iwant, and it matches my brand, and I exit, and I'm done.
So, literally all you needright now, is scroll down and go find which templateyou like, click on it, go into Click Funnels andactually customize it.
And you notice, just lookat this template right here.
This is the exact same template,and all I did was change the images, change thevideo, and even though it's the same template, theylook dramatically different.
This one's for, on theleft hand side, it could be for a doctor, it couldbe for weight loss, it could be for business,it doesn't matter what kind of high ticket funnelyou're trying to build, you can customize any ofthese things to make it work for you and your business.
And then the last step,is you just go out there and you launch it.
Now, I wanna show you areally quick video from my friend, Garrett J.
White,who started using Click Funnels a couple years ago.
I want you to hear, in his ownwords, how much this process simplified his business for him.
- [Garrett] Hello, myname is Garrett J.
White, the master coach mentor, and founder of WakeUp Warrior Academy.
And I will tellyou this right now.
We have tested with platforms.
We have tested everything.
I have attempted, forthe past six years, to use every availablesoftware tool I could find that made it simpler forme to share my message.
And it started with WordPress,and then it went plugins, and then OptimizePress,and then we went to Kajabi, and then we went to Leadpages,and these are all wonderful.
Know the owners of theseguys, they're fantastic.
The software tools were amazing.
When Click Funnelscame out, I was like, "Dude, I cannot handleanother software tool.
I don't give a shit, we'rejust gonna manage our stuff betweenLeadpages and Kajabi.
" And then my friend said, "Just test it.
Just try it out.
" And I went to ClickFunnels, and no bullshit, like, every software incrementover the last five years has been a, not a quantumshift in what you can do with the tool, to get yourmessage out to the marketplace.
They've been incremental.
So, like there's been a movefrom Kajabi to Leadpages, or from OptimizePress to Kajabi, and they were thesesegmented steps that had slight improvementsthat made it easier.
Click Funnels, though,came outta nowhere.
They took the marketplaceby storm just like Apple did when they firstlaunched the iPhone.
It was not a linearmove anymore.
It was a quantummove in improvementthat'll open up a gap to allow people, justlike you watching this, people just like you and me,who are not technically savvy, we weren't born in the Matrix,and we didn't have a chip implanted in our heads.
We're not engineers orcomputer science majors, and we don't understandthat stuff inherently.
Click Funnels gave you, youmy friend, an opportunity to cut and decrease thetime of stress and anxiety and suffering behind a keyboard.
Trust me, the days youwanna just pound vodka and throw your Macout the window, because you can'tfigure shit out, Click Funnels has broughtit to a place that it is a quantum leap, anopportunity which allows you, just like the iPhone, tonot only look smarter, but to feel smarter, andultimately to only deal with the stuff thatmatters, which is getting your message about your product and your program and serviceout to the marketplace.
- How many of you think ClickFunnels is the most amazing custom program that there is? (audience cheering) - It beats spending all ofyour time in suicide watch, and having to checkyourself into a hospital, and honestly trying todeal with everything else that's come out before it.
So, I not only fullyendorse Click Funnels, it's the only softwaretool that we use.
When it comes toour funnels online, across all fourof my businesses, we're not going anywhere else.
Love Russell, love this event.
This event married upto that software tool, you are a dumbassif you don't come.
And that's okay, there's plentyof dumbasses on the planet.
Just don't let it be you.
- Alright, now, if you alreadyhave a Click Funnels account, all you gotta do isscroll down below, pick which one of theapplication funnels you want, click on the button, go in there, customize the page, and then you launch it.
It's so simple and so easy.
If you don't have aClick Funnels accountyet, don't worry.
All you gotta do is samething, scroll down below, pick which template youwant, click on the funnel, then you go to the sharefunnel page, where you can go and create your free14 day trial right now.
After you have that trial,you can start editing this funnel, and start usingit here inside your company.
That, you guys, is how you use high ticket funnel applicationsinside of your business.
So what I want you todo right now, figure out which one of thesefunnels you want for free, scroll down, clickon the button, and start editing yourhigh ticket funnel today.
How To Start Social Media Marketing As A Beginner - STEP BY STEP
- So, are you ready toplace an order today? - [Man On Telephone] Uh, Idon't know, I'll think about it.
- Well, I mean, it'sa very very good deal.
- [Man On Telephone] Stillnot quite sold on it.
- Is it okay, do youneed more information? Maybe I can email yousome more information, would that help? - [Man On Telephone] Yeah, if you could email me that'd be helpful.
- Yeah, so I can email you information and can I call you back maybelet's say two weeks from now to follow up and see ifyou may be ready by then? - [Man On Telephone] Yeah, Imean that sounds good to me.
- Yeah, okay, and the email address we have on file, that's okay right? - [Man On Telephone]Yeah, that should work.
- Okay then, I'll callyou back in like two weeks and I'll send you the email today.
- [Man On Telephone] Okay, thank you.
- No, thank you, thank you so much.
How many times in your life when you're on a closing call in a meeting, and your prospects say toyou, I want to think about it, or send me some more information? What happens? You never hear from them again.
It is a fucking lie.
Prospects lie all the time.
When they say they want to think about it that's not actually what they're saying.
What they're actually sayingis one of these three things.
First one is, I don't have the money.
But they don't want to admitit, so what do they tell you? They lie to you.
They say, well let me think about it or let me get back to you.
They never get back to you.
They never call you back.
When you're on the phone with a prospect one of these two things happen.
Either you're closingthem, why they should buy or they're closing you, whythey shouldn't buy right now.
Makes sense? So, the second thing, whatthey're actually saying is, well, I don't see the value.
When they say they want to think about it, what they're actually saying is, yeah you have presented your offer but I don't see the value of this.
And that's why they delay the sale.
There's a reason why they are on the phone with you in the first place.
Number three, when they say,I want to think about it, what they actually mean is,I don't see the urgency, why I should buy right now,why should I buy right now? As a closer you have not shown them, you have not presented the value.
You have not articulated the value.
You have not instilled that urgency, why they need to buy right now.
And that's why they don't buy.
And you let them getaway with that excuse, that, let me think about it.
So, when clients, they say,well let me think about it, what should you reply? How do we handle their objection? If you handle the objectionthe way that I just handled it, you're gonna lose the sale.
I have already lost their sale.
There are two ways you can handle this, comment below and pay attention.
The first way is, what I call preframing.
Before you go into any sales meeting, before you get on any sales call, you can say something like this, well Mr.
Prospect, thepurpose of this meeting today, or the purpose of this phonecall today is to determine, to see if it's a good fit foryou and I to work together.
By the end of our conversation, there are three thingsthat you could say to me.
First thing you could say is, a yes, and you and I think it's a good fit.
And we're going to move forward and we're going to do business.
And that fine, that's it, that's good.
The second thing that youcould say to me, it is a no.
And I want you to know it'sperfectly okay to say no to me.
The third thing that you could say but that I don't want you tois, I want to think about it.
Because I've been doing this a long time and usually when people saythey want to think about it, what they really mean is a no.
I would just prefer, justtell me a straight no.
No hard feelings whatsoever.
So, before we get started,before we proceed, can we make a simple agreement? You're only going to tellme one of these two things, either a yes or a no, is that fair? What have I just done there? I've preframed the entire conversation.
Now at the end it's very, very, very difficult for them to say no.
And I've take the pressure away and give them the permission,it's okay to say no to me.
If we're not going to do business, if it's not a good fit,it's perfectly fine.
So, that's preframing.
Another thing that you can do is, when this comes up atthe end, when people say, yeah that sounds good, let me get back to you, let me think about it.
Don't be afraid to be direct, because prospects lie and they always use smokes and mirrors.
You want to get to the core.
You want to get to the truth.
You don't want to let them get away with their smoke andmirror, get their truth.
As a high ticket closer, as a good closer, you get to the bottom line.
So, here's what you do when they say, I want to think about it.
You say, you know what Mr.
Prospect, when people say that to me,that they want to think about it what they mean is actually a no.
You just don't want to hurt my feelings.
Isn't this the case here? And people will be like, what? You are so fucking direct, you're like, you're basically indirectlysaying, I don't buy this.
Let's get to the bottom line of this.
Then you ask them the next question, so isn't this the case here? You just don't want tohurt my feelings, isn't it? Before I get off the phone, Mr.
Prospect, why did you call me in the first place? You circle back, you circle back, finding out about theirneeds, about their pain point And then you go back tothe money question again.
It's the money isn't is? It's always the fucking money.
Of course it's the money, if money's no object they would've bought right now.
It's always the money.
So you ask them the question,it's the money isn't it? And they'll be like, yeah it's the money.
It's not within my budget, Idon't have that kind of money, whatever it is.
Then you as a closer, now you offer an alternative, a solution.
Well, let's just pretend Icould finance this for you or let's just pretendwe could offer multiple, multiple payments, we can break this up.
that wouldn't make a difference, would it? Oh yeah, that would,that would help a lot.
Well, let's talk about it then.
You see you get to the core of the problem and that's how you handle,let me think about it.
It's about your conviction,about your certainty.
Remember you cannot helpthem if you don't sell them.
If you truly believe in what you offer, you truly believe in thevalue of your products and services, what do you need to do? You need to have thebelief that you are morally obligated to close them, to sell them, because deep down youknow when they walk away from this conversation you'llnever hear from them again.
Their lives won't be changed.
The business won't be changed.
They will stay stuck in the same way.
So, as a closer, it is your job, your duty, your mission to close them.
You can't help them, ifyou don't close them.
Food for thought.