Why do you want to stop selling and start closing and Starting an Online Business ?
You see, most people, they don’t know how to communicate.
Fewer people know how to sell and almost no one knows how to close.
There’s a very big difference between selling and closing.
You see in any sales conversation, in any sales environment, in any sales meeting, you do not get paid by selling.
How many of you know people who just sell sell sell sell and they don’t get paid? Or they turn off their prospects.
You only get paid when you close a sale.
I want you to think about the difference between a salesperson versus a closer.
You see a sales person, they would push.
They would use aggressive tactics.
When you think of a traditional sales person, what comes to mind? Comment below.
It’s snake oil, it’s scammy, it’s slimy, it’s pushy.
Versus a closer.
How do you know when you are a good closer? After you’ve done a sale, after you’ve closed a prospect, when your prospect says, “Thank you.
” “Thank you for helping me make this decision.
” “Thank you for helping me move forward.
” That’s when you know you are a good closer.
There’s a big difference, sales person and a closer.
You see today I want to teach you something very very critical.
Why you should stop selling and start closing client deals, and what is the most powerful way that I know of to close, and it’s not what you think.
Today I’m going to teach you what I call “Value in advance” Write it down.
The formula is called “Value in advance.
” Now, you can see on my social media I have millions and millions of followers, and every single time when I make an offer, when I sell, when I try to close a sale, instead of waiting for the phone call or waiting for the meeting, face to face to do all your closing clients, that is very difficult, because you only have a very short period of time to persuade, convince a prospect to say yes.
Instead I believe what you need to do, you need to do a lot of work, before you even open up your mouth.
A lot of work needs to be done before you even say a single word.
In one of my previous videos, I talk about this.
The best way to sell a box of chocolate is what? Is to give people a taste.
One piece of chocolate, if they like that they’ll want to buy the whole box.
It’s exactly the same in closing.
I don’t want to count on closing, that closing part, that conversion part, that face to face, on the phone part, to do all the heavy lifting.
I want to start closing way in advance, and the best way to do that is “Value in advance.
” How can I provide value to someone in advance?
For someone who is consuming my materials, watching my video, consuming my content.
When I release something, when I make an offer, the trust is already there.
That it’s easy for them to say “Yes.
” Let me give you a perfect example.
Let’s say you are a martial artist, and you are teaching someone how to be a black belt, and of course you’re not going to be a black belt over night.
There are a series of steps you need to go through in order to attain your black belt.
Lets say the very first step is you need to learn how to do a proper stance.
Okay, that the first step, and then you need to have some basic flexibility with Starting an Online Business.
How to do stretching, stretching exercise, and then basic punching technique, and then basic kicking technique.
Lets say and then you learn some jumping kicking technique.
Then later on you also have power and speed, endurance.
Lets say it takes you seven steps to get from point A to point B, you with me? The best way I could convince someone to say, hey I’m the guy that can teach you how to be a powerful human weapon, how to be that confident black belt.
How To Close A Sale - 5 Reasons People Don't Buy
Instead of telling you how good I am, I know it takes you seven steps to get to your goal.
All I need to do is provide value in advance.
Let me teach you through my content how to do a proper stance.
Let me get you to that first step.
I’m not going to get you to the end goal, but I’m going to get you to the first step.
I might even teach you some basic stretching exercise that you can do from the comfort of your own home.
To help you become more flexible, to get you to almost step two.
Now what happens is this.
That if I am the person that gets you from point A and then point B.
Not to the end goal yet, but you’re already getting value from the free information, the free value I’m providing, and what the prospect is thinking is this, “Wow, If I’m getting so much value from the free stuff, if the free stuff is this good, I wonder what the pay-stuff is going to be like” and that’s exactly how the “Value in advance” formula works.
You don’t wait till when the money takes place, the transaction takes place to start closing.
You started closing from the beginning.
When you’re delivering value to the marketplace.
You provide so much value in advance when you make an offer your prospect is like this is a no brainer.
How To Start Social Media Marketing As A Beginner - STEP BY STEP
Of course I want to buy.
I’m already getting so much value.
You’ve helped me solve the first two step problem.
I know I have five more steps to go.
Of course you are the man, you’re the woman, you’re the company I want to go with.
Instead of trying to convince them, you don’t know me, you don’t like me, you don’t trust me, give me some money.
No! Give them some value upfront.
Help them solve some problems upfront.
When you do that through social media, through video, through education, through content, that’s a smart way to do it.
You can do this on a massive scale.
You’re impacting so many peoples lives, and you’re adding so much value to people’s lives.
When you make an offer, it’s easy.
When you do make an offer, then it is just a moment when you realize all the hard work you’ve done in he beginning.
You’re not selling selling selling, trying to use some gimmicks or techniques or whatever tricks trying to close people, and there’s a time and place for that, but you don’t need that.
I bet I have so many students, if you’re watching this comment below.
You’ve gotten so much value from my free content, and then by the time I make an offer you’re like Dan is the guy, of courseI want to learn from him.
I want him to be my mentor.
Why? Because, I’ve done so much.
I combine and I strive to combine my branding, my education, my marketing and closing all as one thing.
Instead of isolated components,I treat them as one.
I strive to get to a point where it’s automatic closing.
Where the closing is natural.
Where it’s not forceful.
That people are happy to be closed.
That’s exactly why you need to stop selling and start closing Starting an Online Business.
I’ll teach you one more thing before we go, and that is this, every single time you offer something, every single time you make an offer, you want to strive to deliver 10x more value.
Meaning this, this is what I truly believe, it is my mode in business.
If you sell something for $100, what can you do to strive to deliver 10x more value? That’s $1000 worth of value, when you charge $100.
When you can do that it’s easy.
It’s easy to close.
because people can see the value.
It’s a no brainer that they want to buy.
They are happy to buy from you, because they can see how much value you are delivering.
I want you to think about this.
How can you implement “Value in advance” in your business? How can you deliver 10x more value?
What can you do?
I want to leave you with one thought, and that is this, closing is not something that you do for somebody.
Closing is something that you do for somebody.
How to Build, Grow, and Scale Your Own Starting an Online Business:
In this video I'm going to break down how you can start and grow a seven-figure social media marketing agency so if you guys are looking to start one completely from scratch from ground zero or if you already have a Digital marketing agency and you're looking to scale it up to the next level I'm gonna break down three core strategies and tips as far as client acquisition goes and then I'm also gonna break down what the team structure looks like because I think those are the two most important things when you're going through and building out a Social media marketing agency as far as running ads for clients.
It's really not that difficult the tougher thing is really that team structure and how to actually acquire those clients at every stage of your business's lifecycle and if you guys stick with me here to the end of this video I'll break down exactly how I grew my marketing agency from zero to over a hundred and fifty thousand dollars per month and This year.
We actually even hit two hundred and twenty five thousand dollars in just one single month And so I'll break down the exact structure as far as client acquisition at each point in the lifecycle of your business as well as that team growth and also because at the very beginning when you start this It's gonna highly revolve around you you're gonna have to do the sales the fulfillment every single part of the business You're gonna be wearing multiple hats and then I want to show you guys how you can actually transition yourself out of the business Potentially one day now.
I personally I could work literally the 4-hour workweek like Tim Ferriss says But I don't want to because one I enjoy what I'm doing And we're also building something a lot bigger than just a marketing agency We're building a full-on real estate marketing lead generation CRM software.
So let me break down I've got this whiteboard out here where it's just kind of like with a white sheet of paper I guess and So we'll break down every single step.
So first and foremost guys at first you're gonna be starting out is just a solo entrepreneur Okay, so we'll draw a little stick figure here so this is just you and like we talked about guys you're going to be doing literally every piece of the business the client acquisition the sales the fulfillment and The thing is is if you're starting a digital marketing agency You have to learn to get sales nailed down.
I'm one that I absolutely hate sales.
I don't love it I was actually listening to a grant cardone YouTube video the other day As I was kind of doing some other things and he was talking about how he doesn't even like sales and you think of him As kind of the sales guys, but he knows that sales have to happen in order for his business to actually run.
So With this whole model everything we're gonna break down you just have to kind of get that into your head where you're going to become the sales person and Down here is step three We're going to show you guys how you can actually leverage out the sales but at no point, can you start out thinking? Oh, I'm just gonna leverage out the sales You have to become the sales person or else this is all gonna crumble right before your eyes So first you're going to be this solo entrepreneur right here starting your marketing agency And the first thing we need to do before we even acquire clients is we need to pick a niche now I know this sounds like super routine and just everyone says ah, you know pick a niche and then scale from there But it's a hundred percent accurate a few years ago when I was first starting my own digital marketing agency I was basically all things to all people.
I was like, you know, you're a real citizen.
I'll work with you You're an insurance agent of course dead tennis the chiropractor basically because I felt like I just needed money and so I was gonna I was willing to take on any and every single client and because I served everyone I Didn't serve anyone right and that's when my business was really struggling And it wasn't until I saw some really good results in the real estate Agent the residential real estate agent market and I said, you know what? I'm just gonna focus on this and I'm gonna say no to other every other opportunity every other industry And just do residential real estate that I finally saw my business start to really grow and really scale within 90 days I went from basically zero to $25,000 in just 90 days and that's because a big part of this is going through and leveraging past Testimonials and past case studies, which we're gonna get to here in just a second But the first thing and also I know most of YouTube videos you don't really need to do this but I highly recommend getting out a pen and paper and kind of breaking this things these things down because I'm literally going to show you guys step by step everything you need to do what the business looks like from What the team looks like the client acquisition? so get out a pen and a pad of paper if you're serious about this and Take some of these notes so that you can refer back to is your kind of make making your plans or the next several months Of how to grow taking a look at where you're at in each step of this process and then going from there Okay So once you have the snitch nailed down what you want to do is you want to leverage because obviously at this point we haven't really probably made any money and so We don't really have a lot of money to go through and invest in advertising to acquire clients So what we're gonna do is we're gonna leverage Facebook We're gonna leverage LinkedIn and then also we're gonna do like let's say we'll save events And what I mean by events, that's not going to these big events and paying all this money This is more like social events Right or little networking events in your community in your area where you can go through and connect with different people That are going to be your potential clients So what I'm what I'm saying by Facebook and LinkedIn you're gonna make an initial post and you're gonna say something like hey I am helping real estate agents go through and generate more leads or whatever niche market You're going to go through and service, but I highly recommend real estate agents And the reason why is because one every single person knows a real estate agent You're either related to one or you got a friend that's one and if for some reason you're thinking well I don't know any well You definitely have a friend or a family member that know somebody so as far as working your warm market this you're definitely going to be able to find a real estate agent that that you know, and you can actually go through and start running ads for so basically you're gonna go to Facebook and LinkedIn and just make a you know post on your personal profile and say hey Look, I'm starting a digital marketing agency and I'm gonna help real estate agents generate more lead I'm looking for a few clients just to give it a trial run you don't have to pay me whatsoever So you're not going to be receiving money for probably the first 7 to 14 days I don't really want to make a trial to go for a full 30 days because that's a long time and you're gonna be Suffering from now if you're working with let's say five clients for 30 days and you're not making any money It's not going to be any fun so you only want to do it for seven to 14 days and they're gonna pay a hundred percent of the ad spend and a lot of people I've actually made a video very similar to this of How to go through and start from going from zero to ten thousand dollars per month this one I'm gonna show you guys how you can get to one hundred thousand dollars per month and beyond that but a lot of people in That video they said well, you know who pays for the ads spin and all that stuff in a trial You don't want to be paying for the ad spend There's nothing that could be taking your business worse than you paying for that ad spend So you're gonna bring them on it's a hundred percent free client They're gonna pay for the ad spend you're gonna get access to their ads account Which really isn't that hard to go through and get access to their ads account and then they have their credit card on file So you're not footing any bill here and then from these posts right here on Facebook and LinkedIn Usually you can get a few people that are reaching out to you Messaging you or at least now your friends know and so they'd be like, oh they might tag a friend that's a real estate agent or you know, even if you're in the dental market or chiropractic market Whatever market you're in They'll tag people that they know and that's why I highly recommend the real estate niche just because there's so many people That are real estate agents and so many people know real estate agents if you're watching this like well Jason Why would you say this because won't I be competing with you? Yeah You will be competing me with me.
But like the reality is there's over two million real estate agents in the United States alone So I've got the mentality guys that there's definitely enough to go around like each one of us can have a thousand real estate agents and there's still be well over a million people to go through and service so That that's a big thing right there and also a lot of times real estate agents or business owners just in general they want to work with somebody that is Local to their market somebody that they can talk to maybe they know they can meet with in person And so like obviously I can't meet with every one of my clients in person, but that's obviously not my model But that's where you know like as far as like competition and you know Oh, well, like would I be competing? And would that be bad for your business? It really doesn't matter there Okay, so we're gonna go through we're gonna post on Facebook LinkedIn and then if we're going to any like parties or networking events Or anything like that So when we're at these parties we were wanting to keep it simple a lot of times when people talk about their business They go through and they talk about it for two minutes long Sometimes I can say hey, what do you do? They talk about it for two minutes at the end of it.
The person's for sure zoned out They don't they're not listen to you at all and to their ask themselves What does that person really do? And so what we want to do is just say something like hey My name is Jason Wardrop and I help real estate agents generate leads and then if they said oh I know usually what happens when I say that is it like oh I've got a buddy That is a real stage and I should connect you to that happens almost every single time I tell people that so it's very simple.
Hey, my name is Jason Wardrop Okay, so state your name they say I help so I helped blank.
So if it's real estate agents dentists chiropractors Whatever business it is I help real estate agents.
And then what do you help them do? Generate leads grow their business, you know set more appointments.
So I say generate and qualify leads Because a lot of times especially when I'm talking to a real estate agent like, okay Well anyone can generate leads, but I want qualified leads.
So I kind of like throw that in there so very Simply put you talk to people at events.
Maybe they're not a real estate agent But usually they know a real estate agent and guys I'm just using real estate agents as an example of starting your marketing agency You don't have to go through and start in this specific industry, but that's where that's the industry.
I'm in I love it, and it's very profitable But obviously there's other markets you can go through and maybe if you've already started your marketing agency You can continue in that niche as well.
Okay? So once we go through and we're all by yourself, we're posting on these different networks, and we're attending events We're getting some of our first clients at this point.
We want to get to about five to ten paying customers Okay.
So after the 7 to 14 day trial you should be getting some decent results and from those results These people are turning into actual paying customers Now, what do we charge these people at first? Okay Well after the first 7 to 14 days, you can charge what you feel comfortable with But I want to charge anything less than $500 per month I would shoot for more than 1000 to 1500 dollars per month, but sometimes if your skills not fully there and you don't feel confident charging your friends or family or anything like that a thousand of $1500 per month then maybe you're in the 500 to $750 range for these first couple of clients But then as we move on and when you gain more skills we're gonna increase the amount that we're actually charging people to a thousand of 1,500 because if you think about it, if You're working.
Let's say with real estate agents or with dentists or whatever it is You got to think about how much they're gonna make once a closed deal goes through Okay So a dentist when they acquire a new patient, how much can they potentially make over the lifespan of that patient? And so based off of that how much are they willing to go through? And invest into marketing advertising to acquire that new client the same thing with real stages The average real estate agent makes five to fifteen thousand dollars per closed transaction And so if they're making five to fifteen thousand dollars and they're paying you 1,000 to 1,500 a month plus ad spend You know If you're getting one new closed deal for them every single month and you're if they're paying you let's say fifteen hundred bucks And you're bringing in $5,000 or $10,000 or even more? It's totally worth it for them and they're gonna be totally wanted to stick with you and continue doing business.
Okay? So for these first couple maybe it's a little bit lower in that five hundred seven hundred fifty dollar range but once we go through and get our first couple of clients you want to obviously continue posting on Facebook and LinkedIn and Talking to people at events So we don't want to stop this because that's a great organic way to grow our business And once we actually start seeing results Those are some of the posts I loved making on Facebook and LinkedIn about a case study or success story and that can easily bring in a lot more business and if we're doing these like let's say Once a month you're able to just organically naturally have that growth there Okay, so step number two.
Once you have these first couple of clients, we're gonna go to What is called a case study so we'll just put CS video All right So what this is is we're gonna start running a little bit of advertising Dollars because the idea is we've we've got some clients who are making some money But we're gonna invest that money back into the business in to advertise to acquire new clients now We don't have to spend a lot of money could be five to ten dollars per day But the way this looks right here is we're gonna have a lead magnet That we're gonna say hey get this case study of how this real estate agent Did whatever right so it could be a real stage It could be a dentist could be whatever but they're gonna opt in to go through and see this case study this value video if you want to call it and Then on this next page you are going to have let me just draw this out really quick You're gonna have this video talking about what you've done for these real estate agents But we're just going to continue with the real estate example just to make it simpler So now I have to talk about all the different industries here But what you've done for them and then down here, you're gonna have a button That is going to pop up after probably about five minutes into the video So they actually have to watch a certain amount of the video.
So pop up five minutes after the video Inviting them to schedule a phone call with you.
Okay, so now they're gonna click on this and this is gonna take them to a page where they go through and they can schedule a Call with you.
Okay, so they could go like there's a lot of software's out there their schedule wants there's calendly I like to use calendly a lot of people like scheduled wants there's a lot of other ones out there where it can go through syncing with your calendar and Syncing with their calendar and they can choose a date and time that you're available they're available and all that So it's all great and then after they choose a date and time what we're gonna do is Take them to an application right here Because the worst thing that you want you can do is go through and have a lot of people opt-in a lot of people sending appointments with you and then them not showing up or You get on a phone call and there are a hundred percent not qualified.
They don't have money.
They're really just getting started They don't they don't know how to go through a new business.
So you're just wasting a ton of your time So that's why I want to take them through a little bit of an application process here about you know How many deals do they do every single month? How long have they been in business? Okay, few these key things to find out if it's actually worth your time to go through and talk with them on the phone Okay.
So this is the second step right here is Facebook ads so we'll just put this right here.
We'll put Facebook Facebook app - a case study value video opt-in so this is gonna be a lead magnet But they're just gonna put in their name and their email.
We don't need their phone number quite yet Okay, and then we're gonna send them to the value video We're gonna explain about what we do for them and guys, we're not selling Facebook ads Even though we might be starting a Facebook marketing agency Nobody cares about Facebook Ads all they care about our leads and close deals Okay, the best thing for any business the the end goal is sales is to make money And so if they don't care about the way that they make money They just want to make money and so kind of taking a step back from the sales part is lead generation.
They need leads They need appointments.
So this is the same thing that you need you need bleeds right here You need appointments and then after the appointment, that's when you make the sales we kind of look at this from your business point of view and we look at their business and You don't care about Facebook ads, but you care about them because you know, it can generate you leads, but you have a deeper understanding Then the average business owner, right? So they're like, okay.
I just need leads.
I need appointments on any sales I need sales and the way that I'm going to get sales Appointments and the way I'm going to get appointments is leads and I don't care how I get those leads I just need them if I'm gonna buy them from like a Trulia Zillow realtor com doesn't matter But obviously we know that we're gonna be starting a Facebook marketing agency to be able to generate those leads.
Okay? so now the thing is the reason we want to start with a case study value video like this is because our lead cost is going to be Significantly less than the next step that we're gonna take.
Okay And as far as what the team looks like here, we're still going to be just a solo entrepreneur here Okay so we can go through and set this up like with the click funnels or anything like that and then once we get to about 15 to 20 clients once we get to a point where We literally are just like overload and we don't have time to do the sales.
We don't have time to do the fulfillment We don't have time to do all these different key pieces That is when you're gonna hire your first person and you're gonna have that person to be outsourced can work virtually Wherever they want to work.
It doesn't matter.
Most people on my team.
I've actually never even met in person But I feel like I know that because we leverage zoom.
We actually talk every single day We're kind of going back and forth.
And so I feel like I know them all though, pretty much everyone I actually haven't even met in person.
Okay, so That's what we want to do that next step.
So we want to hire someone to help us with fulfillment And so at this point what we can do is we can make little short training videos showing them Exactly what we do on the fulfillment side as far as setting up the Facebook ad setting up the landing page set up the email a text marketing follow up and guys this Training is going to be used in two different ways it's going to be used to train new staff members and then second you're gonna get leads coming in here that maybe don't have the Budget to go through and work with you or they don't want somebody else to do it out themselves They want to learn how to do it themselves So now this training we can use it to train new people coming on that we're gonna be hiring Because as we grow this, we're not gonna just hire one person We're gonna keep hiring fulfillment people so that you can focus on sales And then also we can sell this training for fifty to a hundred to five hundred Dollars to these real estate agents that maybe don't want to pay us to do it But they want to still learn it or they might not have the budget.
Okay so now that's another way that we can go through and maximize our revenues from these leads that are being generated and Increase our profit margins there, okay So now we've gone through We've got this case study value video funnel setup to not only have the book appointments with us but to fill out that application So we're kind of sifting and sorting through all of these leads that are coming in all these people booking Appointments and if they're not a quality lead guys cancel the call just don't show up.
Okay, so all right So at this point we've got maybe one person that's working for us and now we can go through and we can even scale up to two to three to four people now the time that we moved to this third client acquisition Model is when we have so many calls that we just can't handle all the calls that are coming in.
Okay, so that that's what So we don't move to this until we get to that point.
All right, so this third one this is call all a Just in time.
So JIT Webinar Okay, so we'll just say Wed right there JIT webinar so what this is is instead of them going through and opting in right here and Going to a value video which this little button that pops up to go through and schedule a call with us Doesn't show up for about five minutes.
This is about a 30 to 45 minute webinar It could be 45 to 60 minutes My mind currently is about 60 minutes long, but it's an automated webinar where these people are gonna have to go through They're going to register for this webinar Okay Then they're gonna have to go through and actually watch the webinar and then instead of after five minutes this showing up This is after about 45 minutes that this call to action is showing up So they've actually gone through this entire process they've seen this whole video and at this point we go through and have them schedule a call and Then fill out the application Okay, so it's literally the same exact process the only thing is different are these first two steps and the reason why we want to go through and move to this model is Because if they have to watch like 45 minutes of our presentation before they actually schedule an appointment This is a lot higher quality lead.
They've already seen the process of what you do how you can help them They've seen some case studies.
They've broken it down.
And at this point this person is a highly qualified Prospect and it's going to decrease the number of phone calls and appointments that you're getting But these are going to be a lot higher quality appointments and the reason why we don't want to move Straight to this part right here is because leads are typically three to four times more expensive When you're having them opt into a webinar as opposed to just a case study or a value video So if we don't have a lot of money to go through and put in advertising We want to go through in our first Advertising dollars be sending people to this case study or this value video because we can get leads there For about two to three dollars per lead versus a webinar.
They're gonna be about eight to ten dollars per lead So they're gonna be significantly more but at this point as we're going through we're getting so many calls and even if we're going through and filtering out the Applications of like okay this person's good This person's not and we just saw like overloaded and you at this point are a hundred percent focused on sales You're not doing any of the fulfillment you have your people doing all the fulfillment You're just doing sales and then once you just can't take anymore because you're just getting so many calls.
We move to this model We make this video This video right here is about 12 to 15 minutes long versus this one's gonna be about 45 to 60 minutes long It's gonna dive a little bit deeper.
Okay, and Then from this automated webinar, we're gonna have them scheduled an appointment with us and then fill out this application And these people that fill out that application are gonna be a lot more Qualified for you as you're going through and growing your business And so now at this point we can go through and we could just have your day a hundred percent booked with phone calls so you don't have to go through and be like prospecting people the prospecting is being done by the Facebook ad and Then we're filtering people out through this webinar right here.
And then we're filtering people out even more by they just attend the webinar They had to attend the whole thing schedule a call with you and then not only scheduled call with you But they have to fill out this application We have to look at that application.
Make sure they're a good fit And then at that point we decide if we're even going to spend our time because these calls are going to probably be 30 to 45 minutes and You don't have 30 45 minutes to waste on somebody at this point.
That is not a potential prospect up here You have the 30 to 45 minutes because time is not as valuable as money money is way more valuable at this point Whereas down here it gets the point where you have a lot more money than time And so that's where you want to leverage your time And then the fourth step after this and this is kind of where we've got to with our business is you have the Facebook Ads Going to these webinars this just-in-time webinar They're signing up for an appointment a call with you and they're going through an application But then instead of you doing the phone calls you get a first sales guy Okay And you go train them on how to actually handle those sales calls and how to go through and sign people up acquire those clients and so then if you do need to go and take a Vacation or take a break or whatever your business doesn't all go to crap Okay, so your first team members up here? Once we get our first team member, it's all about fulfillment And then you are a hundred percent sales until I would say you are a hundred percent The only sales guy until you're doing at least 100 grand a month And once you're doing 100 grand a month Then you can think About hiring a second sales guy and then potentially a third sales guy and then a fourth and then go through and really scale this thing up But I wouldn't really go through and do that Until you've got that process I 100% refined and you're mapping out that whole process of what you do and so a new sales guy can come on and see exactly what You do and replicate you maybe they won't have as good as a close-ratio but it's still gonna be beneficial is still gonna be profitable to you because you can finally Free up some of your time and one last quick note guys before we finish up this video I know this has been a little bit longer one But I wanted to really provide you with some of this value As far as going through and starting your own Facebook marketing agency digital mark agency, whatever you want to call it That is when you get on a phone call to sell these you want to pre sell three months in advance Because if you're doing all this work just acquire a month-by-month customer.
It's gonna be very difficult you're not we're gonna be very profitable and Typically as you guys probably know it usually takes about 90 days to really see the balls start to roll With the lead generation with the points being said if they're just getting a 30 day trial to you a lot of times the 7 To 14 day trial up here.
It's great because you can usually get some leads But as far as like actually setting appointments and really seeing the needle move it usually takes about 60 to 90 days And so we want to pre-sell 90 days a three month initial contract.
And then after that is just month-to-month Ok, then at that point you can maybe say hey It's a three month contract and it's 1,500 bucks a month or if you pay it all up front Maybe you get a little discount maybe instead of you know $4,500 over the three months because it's $1,500 a month Maybe you say hey, it's $4,000 a month If you pay upfront or 3,500 if you pay upfront because and that'll be more at this point because cash is gonna be super valuable But as cash becomes less and less relevant, which obviously cash is always extremely valuable Right, but as your time becomes more value, well, then you could play around with some of these different aspects here, right? So anyway guys, I hope this video helped you guys as far as going through and starting your own Digital marketing agency you guys found this video helpful.
Give it a thumbs up I would greatly appreciate that also drop a comment down below Let me know what you guys thought and if you guys are brand new here to my channel Make sure you guys subscribe And hit that notification bell because we launch new videos every single week how to generate more leads Make more money and grow your business whether that's a digital marketing agency business a real estate business Whatever business you're in we go through and breakdown a lot of different Facebook Ads concepts and strategies So you guys can go through check out the other videos on my channel and see I've got a lot of content Breaking down a lot of this stuff step-by-step whether it's starting your own marketing agency or just Facebook Ads in general or whatever It might be so also one last thing I have a Digital marketing agency a checklist kind of the cheat sheet of how to go from zero to your first $10,000 per month and I will add a link to that cheat sheet down in the description as well as in the top comment So you guys can have that It just kind of breaks down the core concepts and strategies that you need to focus on a lot of that what we cover today But you guys gonna kind of have that as a cheat sheet as a download So with that said guys, I hope this video was helpful.
Remember first go through organically.
It's all gonna be about you Okay, you're gonna be doing everything post on Facebook LinkedIn events.
Remember this simple, my name is Jason Wardrop I help real estate agents.
What do you helping to generate leads? My name is Jason Wardrop help real stages generate leads very simple Okay then you're starting to get your first clients seven to 14 day trial and then once you get some money in that you can actually start Advertising this is the way you want advertise.
Send people from a Facebook ad to a case study Opt-in have a value video this this button is scheduled call with you pops up after about five minutes Okay This is about a 12 to 15 minute value video talking about what you do case studies showing Telling a story about a real estate agent that you helped or whatever market you're in having them 7:00 appointment Application then once you get to a point where you're getting way too many phone calls that you can't even handle them Now we're gonna move down to the just-in-time webinar We're instead of a 12 to 15 minute video.
We're going to 45 minute webinar having them sign up for a phone call Application that's going to decrease the number of phone calls that we have but increase the quality Dramatically, so it's gonna be a little bit higher cost per appointment cost per lead here But it's gonna be a lot higher quality And then at this point once we've got all you're just focusing 100% on sales You've got a whole team of fulfillment people and then once you hit 100k a month or even more than that Then at that point you can think about hiring another sales rep and going through and train them up So anyway guys hopefully this video was helpful.
Once again, give it a thumbs up comment down below Let me know what you guys thought.
Thanks so much for watching today, and I will see you all in the next video.
How to Start a Social Media Agency in 2019: VaynerMentors Consultation
- You're also makinggold that has no context for the distribution.
- That's right.
- Which is vulnerable at some point.
You got your perspective.
(crowd cheering) I just wanna be happy.
Don't you wanna be happy? (chill hip hop music) - I am Paul Daly, AKA Paul J Daly.
I'm the founder and CEO ofCongruent Creative Agency.
So, it's been a crazy sixmonths since the first meeting with Gary and the mentors.
That kinda sounds like a band.
Although we had a lotof stuff rolling already when we started the mentors program, I can definitely say thatthe strategic guidance and mentorship that they have given me have really fast-trackedthe growth of the agency.
Our revenue since the mentors'program has almost tripled and our head count has almost doubled, so it's making a real difference.
Look, there have definitelybeen a number of setbacks since we started theVayner Mentor Program, but the real point is theyhave been available for us whenever we've hit one tohelp coach us through it.
I can say Vayner Mentorschanged my business for the better, continues toimprove it for the better, and I think will in the future as well, so here's to the journey.
- [Man] So, what do you seebecoming your core product as an agency? - I think our main in-roadis gonna be through this incoming generation of dealers.
There's a lot of transitioninggoing on right now who are progressive,who are following you.
That's the emails you're getting.
We need to show them there's a solution that they can bring to dad and say, dad, we need to do this.
- So, let's talk about that.
What do you wanna sell? I agree with you 100%.
- I'm Gary.
Sasha, right here, we have a dealership, fuckin' dad's wasting allhis money on TV and radio and doesn't believe in this shit.
I wanna do it, and I know it's early, but what do you think it is? - I wanna create a brand,clarify your messaging.
- Branding, I got it.
- Branding, messaging,and content production.
This is how you produce content.
- How much? - How much content? - How much money do you want for that? - I think we could have hundred thousand dollar relationships.
- Quarter million to a 100,000.
- 100 to 250 is whatyou're thinking a year.
As a retainer? - That's what we're working towards.
- Sure, yeah.
That's why we're here.
Listen, that's why we're here.
- I'd love to get away from project-based.
We work with local and national brands.
- Yeah, honestly, the reason Vayner Media became a big company fastwas we did no project work.
We've layered project workon top now, but I hate it.
- So, what's the current.
You're doing 300 plusthousand in the business now.
What are people paying you for today? - On the agency side? - Yeah.
- On the agency side, yeah.
And why did you project 800.
- They're just seeingcool stuff out there.
So basically, major globalbrands are producing amazingly cools stuff.
We just started producing coolstuff at a very local level.
People are like, I want that, I want my brand to reflect that, so they call us, hey, we want - And when you say cool stuff, a video? - Video, yeah.
- Social media executions they come in and say, wewant you to make us a video.
We're like, well, why do you want a video? Who's gonna watch it? Where's it gonna live? And then, we kinda backin and they realize, walk out, say we need a lotmore help than just a video.
- Yeah, so they hire us not for one video, but a series of 20 videosand we execute to that.
- Cool videos, cool media,cool photos, cool animations.
- But you're not doing themedia placement, right.
You're doing the creative production.
- Very little placement.
- Yeah, we brought on Pat,that guy with the orange sweatshirt over there, do that,to start executing to that 'cause we give them this piece of gold and they totally fuck it up.
- They don't understandwhat to do with that.
- You're also makinggold that has no context for the distribution.
- That's right.
- Which is vulnerable at some point.
- Let me tell you my personal end game.
- Go ahead.
That's a great way to start.
- That's where we should start.
- Which is? - So, I was kind of ready,'cause you're to the point, so I'll just beat you to it.
I wanna help people.
I wanna help people get clarity.
This was born in Claude'soffice a year ago.
I wanna help people withbusiness, with relationships.
- If you're not makingdecisions based on clarity, you're just guessing, at best, you're guessing a general direction.
I think that having anagency leverages my ability to communicate, builds my personal brand, and if I can do it in business, I wanna keep doing it in business.
If it's dealership world forthe next five years, awesome.
That will give me 20 yearsin the dealership world.
- My blueprint is attractive to you.
- Absolutely, 100%.
- That's what you're saying.
- That's why we're connecting.
- That's what I'm doing.
- That's why I trust you, that's why I'm like, I don'tknow how it's gonna work out, but I know being closest to this sun is gonna help me get there.
This is the same thing.
It's literally, whenyou're talking to that, I'm like, you're talking to me.
- It was so important for the whole team because there's an elementof getting close to the sun that I wanted us to experienceas a team of creatives.
It's one of those things, wedon't know what we don't know and when you get in anenvironment that's completely outside your regular life andyou can start to see people operating on a different level, all of a sudden, you startto realize, you know what? This is possible.
- Let me give you acouple pieces of advice that I think will really matter.
You need to be very, verythoughtful about the products and services you do for this company.
Let me give you a great piece of advice: Immediately, from day one,and I know we're kinda of in day one, but post-acquisition,we're in a new day one, I want you to announce a datefor Clarity Con immediately.
The thing that you'lllearn very quickly.
You're gonna get your moneysworth right this second.
Your even business willbe more profitable, more fun, more profitable,more impactful for you mission of why from day one.
If you're able to do Clarity Con, if you're able to sayClarity Con looks like this: It's $1000 ticket, but youalso get 30 minutes Q and As or one hour Q and As ona closed door live stream with me once a month.
Got it? And then, that all of asudden becomes also something you get free, that if you'rea client of your company, as part of the retainer.
I think if you build a model.
If I could do it all over again, which is what we're talking about here, knowing your industry enough, you do a $5000 a monthretainer, a strategy retainer, not a creative output,and then a contractual, minimal guarantee of another5000 in social media content.
So now, they're locked in for120 to even be in your world and then above and beyond project work.
So, it goes five, five- I'm gonna come around and hug you in a second.
- This is what's good.
This is it, man.
This is what's good.
This is what I would.
If I- And I'm not taking notes 'cause I know Levi is.
- So now, what you're doing is you're creating perceived value.
It's like, okay cool,I'm getting something that's 1000 bucks, I'mgetting access to him, you're building that, you're building in, you're building, you'rebuilding, you're building.
You're building stairs.
You get this, you getthis, but now it's like, hey, it's 5000 a monthretainer and obligation to do 5000 a month of output, so they're gonna be like, okay,it's $10,000 a month, right? By saying 5000 for that and5000 you have to buy for output, what you've done is a verygood job of not mixing the two.
They've now bought intothe fact they're paying you $60,000 a year to be smart.
That's a lot of upside for you and your organization, long-term.
That's why I want you tobreak out that Clarity, 'cause we used to do it asyou're gonna get $10,000 worth of community management and pictures and you get the value of our strategy, but whenever anything is free, it's free.
- It's free.
- Got it? So, I want you to start withit's $5000 a month retainer for strategy and brand positioning, comma, even for us to say yes to that, you have to then doanother $5000 in the output and that's where you'll get your pictures and videos and cool stuff.
- That's your day in and day out.
Above and beyond that,you can do one-off videos for your big fall sale, you're sitting on too much inventory, you need an extra boost, orif you wanna go down the path of internal culture, kindaof the Claude stuff, fine.
You'll decide how you wannabuild out your company and your services, butI do think that 120 base for thinking and pictures and videos, you're at a really sweetspot to build on top of, along with they get aticket to Clarity Con, which is 1000 bucks.
- Anyway, that would be the model, I think you need to go with, but Ithink Clarity Con from day one, when you announce it, literallyit's we've been bought and literally comma, we've been bought, we've got an agency, we'vegot Clarity Con coming, in fucking wherever on whatever.
- What's realistic? What's the attention lengththat we can actually push that? You know what I mean? 'Cause I'm thinking,how much time do we got to execute to a conference.
- And here's the good news, here's what's amazing about video, and I think we see it alot in my internal coms, as long as you're humble and transparent, this is how you hedge: It's humility, it's self-deprecation.
Let's say you make a video in September, everybody's away for the summer, you say, guys, Clarity Con, March 2109, super excited about it.
To be very frank, we're gonnastart opening up pre-sales and getting a sense, it's $1000 ticket, also you get it for freeif you're a client of ours.
Very simply, I have no ideaif this is gonna happen in a Dunkin Donuts orif this is gonna be done at Buffalo Bill Stadium.
I think probably more likely Dunkin Donuts than Buffalo Bill Stadium, but if there's one person that comes or one million people that come, we're gonna put on a show.
You've now eliminatedany expectations, got it? That's it.
Now, you're not vulnerable.
Now, you've taken pressureout of selling it.
Now, if you sell seven - Everything you announcethat's gonna happen in the meantime, it's an upside.
Oh, this is actually gonna happen now.
- That's exactly right.
- This is live.
- That's right.
- This is live.
- I just think - We watch Gary Vaynerchuck,can you believe it? - Yeah, and you're only150,000 in the hole.
(laughing) By the way, by the way - That would be yours, so - By the way, by the way.
It's really right for you.
You'll win that game.
You've got all these personalities that you've been able toget into your ecosystem.
You'll be able to call in favors.
You're gonna put on a realshow and it can become a real thing and what'sgreat about Clarity Con is maybe year one it's a little bit more towards that world, but to yourwhy and where you're going, you'll be able to expand out.
- Step, man.
- Proud of you, man.
- Thank you.
I think it's really important to say that the value of thisprogram is not just Gary, but it is the team that he's assembled and I think he'd be happyto hear me say that, but for real, the mentorsteam is accessible and ready and willing to helpwhenever we have a setback.
(camera flashes) There was this sense of we'reabout to take the first steps on a trip that we're gonnatalk about for a long time.
It was this knowledge that, I don't know what we're gonna learn, I don't know what we'regonna do from here on out, but I know it's gonna be meaningful and I know it's going tobe one of those moments that we look back on and say, can you imagine if we hadn't done this? (upbeat Spanish hip hop music).