Why do you want to stop selling and start closing and Coaching Course ?
You see, most people, they don’t know how to communicate.
Fewer people know how to sell and almost no one knows how to close.
There’s a very big difference between selling and closing.
You see in any sales conversation, in any sales environment, in any sales meeting, you do not get paid by selling.
How many of you know people who just sell sell sell sell and they don’t get paid? Or they turn off their prospects.
You only get paid when you close a sale.
I want you to think about the difference between a salesperson versus a closer.
You see a sales person, they would push.
They would use aggressive tactics.
When you think of a traditional sales person, what comes to mind? Comment below.
It’s snake oil, it’s scammy, it’s slimy, it’s pushy.
Versus a closer.
How do you know when you are a good closer? After you’ve done a sale, after you’ve closed a prospect, when your prospect says, “Thank you.
” “Thank you for helping me make this decision.
” “Thank you for helping me move forward.
” That’s when you know you are a good closer.
There’s a big difference, sales person and a closer.
You see today I want to teach you something very very critical.
Why you should stop selling and start closing client deals, and what is the most powerful way that I know of to close, and it’s not what you think.
Today I’m going to teach you what I call “Value in advance” Write it down.
The formula is called “Value in advance.
” Now, you can see on my social media I have millions and millions of followers, and every single time when I make an offer, when I sell, when I try to close a sale, instead of waiting for the phone call or waiting for the meeting, face to face to do all your closing clients, that is very difficult, because you only have a very short period of time to persuade, convince a prospect to say yes.
Instead I believe what you need to do, you need to do a lot of work, before you even open up your mouth.
A lot of work needs to be done before you even say a single word.
In one of my previous videos, I talk about this.
The best way to sell a box of chocolate is what? Is to give people a taste.
One piece of chocolate, if they like that they’ll want to buy the whole box.
It’s exactly the same in closing.
I don’t want to count on closing, that closing part, that conversion part, that face to face, on the phone part, to do all the heavy lifting.
I want to start closing way in advance, and the best way to do that is “Value in advance.
” How can I provide value to someone in advance?
For someone who is consuming my materials, watching my video, consuming my content.
When I release something, when I make an offer, the trust is already there.
That it’s easy for them to say “Yes.
” Let me give you a perfect example.
Let’s say you are a martial artist, and you are teaching someone how to be a black belt, and of course you’re not going to be a black belt over night.
There are a series of steps you need to go through in order to attain your black belt.
Lets say the very first step is you need to learn how to do a proper stance.
Okay, that the first step, and then you need to have some basic flexibility with Coaching Course.
How to do stretching, stretching exercise, and then basic punching technique, and then basic kicking technique.
Lets say and then you learn some jumping kicking technique.
Then later on you also have power and speed, endurance.
Lets say it takes you seven steps to get from point A to point B, you with me? The best way I could convince someone to say, hey I’m the guy that can teach you how to be a powerful human weapon, how to be that confident black belt.
How To Start Your Own Digital Marketing Agency ($0 - $10k/Month In 90 Days In Your New Career)
Instead of telling you how good I am, I know it takes you seven steps to get to your goal.
All I need to do is provide value in advance.
Let me teach you through my content how to do a proper stance.
Let me get you to that first step.
I’m not going to get you to the end goal, but I’m going to get you to the first step.
I might even teach you some basic stretching exercise that you can do from the comfort of your own home.
To help you become more flexible, to get you to almost step two.
Now what happens is this.
That if I am the person that gets you from point A and then point B.
Not to the end goal yet, but you’re already getting value from the free information, the free value I’m providing, and what the prospect is thinking is this, “Wow, If I’m getting so much value from the free stuff, if the free stuff is this good, I wonder what the pay-stuff is going to be like” and that’s exactly how the “Value in advance” formula works.
You don’t wait till when the money takes place, the transaction takes place to start closing.
You started closing from the beginning.
When you’re delivering value to the marketplace.
You provide so much value in advance when you make an offer your prospect is like this is a no brainer.
Stop Selling Start Closing
Of course I want to buy.
I’m already getting so much value.
You’ve helped me solve the first two step problem.
I know I have five more steps to go.
Of course you are the man, you’re the woman, you’re the company I want to go with.
Instead of trying to convince them, you don’t know me, you don’t like me, you don’t trust me, give me some money.
No! Give them some value upfront.
Help them solve some problems upfront.
When you do that through social media, through video, through education, through content, that’s a smart way to do it.
You can do this on a massive scale.
You’re impacting so many peoples lives, and you’re adding so much value to people’s lives.
When you make an offer, it’s easy.
When you do make an offer, then it is just a moment when you realize all the hard work you’ve done in he beginning.
You’re not selling selling selling, trying to use some gimmicks or techniques or whatever tricks trying to close people, and there’s a time and place for that, but you don’t need that.
I bet I have so many students, if you’re watching this comment below.
You’ve gotten so much value from my free content, and then by the time I make an offer you’re like Dan is the guy, of courseI want to learn from him.
I want him to be my mentor.
Why? Because, I’ve done so much.
I combine and I strive to combine my branding, my education, my marketing and closing all as one thing.
Instead of isolated components,I treat them as one.
I strive to get to a point where it’s automatic closing.
Where the closing is natural.
Where it’s not forceful.
That people are happy to be closed.
That’s exactly why you need to stop selling and start closing Coaching Course.
I’ll teach you one more thing before we go, and that is this, every single time you offer something, every single time you make an offer, you want to strive to deliver 10x more value.
Meaning this, this is what I truly believe, it is my mode in business.
If you sell something for $100, what can you do to strive to deliver 10x more value? That’s $1000 worth of value, when you charge $100.
When you can do that it’s easy.
It’s easy to close.
because people can see the value.
It’s a no brainer that they want to buy.
They are happy to buy from you, because they can see how much value you are delivering.
I want you to think about this.
How can you implement “Value in advance” in your business? How can you deliver 10x more value?
What can you do?
I want to leave you with one thought, and that is this, closing is not something that you do for somebody.
Closing is something that you do for somebody.
How to Build, Grow, and Scale Your Own Coaching Course:
One of the questions that I get from youguys all the time is "Jordan how do i price my services for my marketingagency?" Well in today's video we're gonna go through a bunch of the pricingstrategies and tips that you're going to want to be aware of for each differentservice for your marketing agency so if you're interested in that stay tunedhere we go.
All right welcome back everybody my name is Jordan Steen alsoknown as Cereal Entrepreneur and at this channel we talk all about starting amarketing agency building a personal brand or really just building any kindof online business so if you're interested in any of those topics makesure you hit the subscribe button and the notification bell in the bottomright hand corner so that way you get all of our updates free trainingsgiveaways that we do here at my channel every single week now pricing yourservices can be super challenging and this is something that is very importantto do because it tells whether or not your business is actually gonna make itor not and especially if you don't have any experience this can become even morechallenging so that's why in today's video I wanted to go through theguidelines for social media marketing email marketing website design anddevelopment pay-per-click marketing and search engine optimization and we'lleven talk about creating content for your clients or any potential businessthat you might be working with and how you're gonna want to go about pricingthose services oh and make sure to stay tuned to the end of this video where I'mgonna give you one thing that you're going to want to know about pricing yourservices that I swear by that a lot of people try to avoid but I promise youit's the best way to build campaigns and pricing packages for your clients andit's something that you're going to want to know now it's important when puttingtogether your pricing strategy to understand a couple of things the amountof time it's gonna take you to complete a job also your value right and whoyou're going to be hiring or outsourcing work to what their value is rightbecause those two things really determine what you need to charge sothat way you make a profit right you need to make more than you're spendingon the completion of the service then you are actually bringing in from yourclient right you need they need to be paying you more than what you'respending on that service to complete it and so that's something you guysneed to start looking into really you need to look at things on an hourlybasis how much does the service cost per hour and whatwill it take for us to get it completed and a lot of the times what happens ismost businesses go in and they undersell themselves and then they start doing alot of extra work that they didn't agree to and what ends up happening is you'respending way more time working on one little project than you should be rightand so that's what you guys need to start to understand is instead oflooking at it as we're gonna do this many post look at how much time it'sgonna take you to complete all of those jobs and then what you're going to haveto pay someone or what your time is worth to be able to get those jobs doneso what I would recommend for someone newer or even someone not newer is toput together some base price tiers or packages that basically say at thisrange we're going to do this much work or at this next range we'll do this muchwork right and what I always recommend is starting off with a minimum of abouta thousand to $1500 going up to about $10,000 to start right because most ofyou aren't gonna take on the $50,000 a month clients just yet and I wouldn'trecommend doing it yet if you're brand new either so put together your basepackages from about 1,500 to about $10,000 and what those would look likenow the cool thing is if you're working in a specific niche or two or threeniches then the the cool thing is most of the time you're gonna be performingthe same services for the same style of business and the reason being is becauseonce you figure out a method it's going to work again and again and again fordifferent for different businesses in that same niche so quick question do youguys offer pricing tiers or do you actually offer packages to your clientsI'd like to see what you guys are offering so just leave that in a commentbelow now personally I recommend doing at least a little bit of social mediamanagement in every package or you know campaign that you put together for aclient a lot of the time especially with local businesses it's going to be forremarketing purposes right running remarketing style ads to people who havevisited the website because cold traffic is a lot harder to generate for smallbusinesses with limited budgets and limited ad budgets so I recommendlooking at doing at least a little bit of remarketing for businesses on socialmedia and if at the very if they can afford to do more than do some of theirmanagement and posting and community engagement as well so really you're justgoing to look at spending up you're having them spend at the veryfive hundred dollars for you to manage one to two accounts one big account likeFacebook or Instagram or YouTube something like that and then the otheraccount would be you know Twitter or something smaller LinkedIn somethingthat they aren't doing as much focus on but they're still wanting a presence tobuild there in the future and then as they up their budget you can start toadd in more services for each of their primary platforms but ideally to managetwo or three platforms let's say it's Facebook Instagram and maybe you knowLinkedIn you're wanting to get about a thousand to fifteen hundred dollars atthe minimum to do the wide range of services where you're posting on eachplatform maybe once you know not even necessarily once per day but at leastfour to five times per week and you're doing some remarketing on their ad spendplatforms and in case you didn't know building the proposal is part of puttingtogether the pricing strategy because that's where you start to put togetherthe price to go in and pitch that business owner so if you aren't familiarwith the proposal side of things and how you should actually go about buildingthose then check out this video on the top right hand corner now the next thingwe want to talk about is with ad spend an ad spend is something that you'reactually going to add on top of your management fee for social right so ifyou're managing their social campaigns that's fine if you're spending on adsyou need to charge them a separate fee and this is essentially how I work itout if they're spending less than $3,000 then I will give them a five hundred toseven hundred and fifty dollar management fee that's it flat ratemanagement fee above three thousand dollars I will charge them anywhere from20 to 30 percent of their ad spend it that way it makes it a little bit moreaffordable for clients who are on the lower end but also you have to makemoney right and if a client wants to spend five hundred dollars on ads andthat's all they have that's fine but to do twenty to thirty percent of a fivehundred dollar spend is only a hundred dollars and that's still a lot of timethat you're putting into creating the campaign so not worth it right that'swhy we recommend a flat rate for the first three thousand dollars and thenafter that you can switch to that twenty to thirty percent model the third thingwe're going to talk about is email marketing and automation and this isalso a really lucrative service if you do it the right way and if you run emailmarketing campaigns effectively a lot of people think this is airrelevant form of marketing but if you do it the right way it really is a superlucrative style of business and really a super lucrative style of marketing sowhat I recommend here is if you're going to do email marketing for most of youwith local small business clients you don't really need to worry about thistoo much newsletters all of that isn't super effective but if you do havemedium-sized businesses or online businesses that you're working with thatcould definitely use an email marketing campaign then you're gonna want to startby building automations and I recommend starting with at least a $500 charge permonth to manage and keep up with that automation updated make sure that you'reyou know making sure that people who unsubscribe get removed and that you'reupdating tags and links inside the automations to make sure that itimproves also because you're going to be managing the lists and segmentingcontacts inside of those lists so you're gonna want to make sure you charge atleast $500 for the basic automation now when you get into super complexautomations for email and you're driving several thousands of subscribers permonth or essentially leads per month then you need to be charging what it'sworth and so for something where you're generating I would say look at it at acost per lead basis right what does the average lead generate them in sales howmuch does that average lead typically cost online via email marketing and thenwhat you can do is you can kind of set your pricing based off of that or youcan do a flat rate we build an email automation funnel that manage it that wedo this much management this much segmentation we do this many lists thatwe build new each month and we'll update this we'll manage this many contacts fora minimum of $5,000 per month right so it's kind of up to you you need to lookat each service and say okay how much is it how much time is it going to take usto manage that automation to segments to do tagging link building andoptimization for that email campaign each month and at the very minimum youshould charge you know whatever your hourly rate is times the amount ofmaintenance but also take into consideration if this is an evergreenautomation it's going to continually generate leads right so you want to makesure that it's set up in a way where you're continually being paid your valuefrom the amount of leads that you're generating for them the fourth thing wewant to talk about is basic SEO services because we'relooking at minimums for this video right and so what I recommend is at least aminimum of $500 per month and this could be to optimize their site blog contentdo keyword research and the very minimum of what's required now the more contentyou add into the creation process each month the more pages that you'reoptimizing each month shouldn't be incorporated into the cost factor theminimum though should be about $500 per month to manage several pages each monthalso there's other services out there that really work well for localbusinesses like for example we recommend in my course van desta and then that'sit as a service that costs $249 and you can easily turn around and chargeclients around 250 to 300 dollars per month for that same service and what thecool thing is is with the nastas platform you can put up to 1,000 Ibelieve new customers on to that one license right so you can have a thousandpeople paying $250 for a product that you're only paying $250 for do you seewhere the money comes in and so that's the thing you have to look at whatsoftware services you're going to use if you're going to use any how you're goingto resell those and if you're not going to use those software services whatspecific on-site or off-site SEO marketing services are you performingthat you're going to be charging for the next service we're going to talk aboutis pay-per-click and that's with Google Adwords and this one is super simplelike Facebook ads and social marketing I recommend doing a minimum of a $500management fee and I also recommend if you're going to work with businessesthat they spend no less than $1,000 on a pay-per-click campaign on Google it is avery competitive market and it is more expensive than Facebook so you're gonnawant to keep that in mind a minimum of $1,000 and again the same rules that weuse on social ad spins apply to pay-per-click we're gonna do 500 dollarsup to $3,000 in ad spend and then from there we're going to charge a 20 to 30%management fee on the total ad spend finally is web development and this isone of the hardest services to price for because you could have a four page basicsite to an eight page basic site or you could have a site like mine CerealEntrepreneur where we have over I think over 300 pages because we have a ton ofblog content and other pages that kind of relate back to our site so to saythat it would just be anywhere from a thousand to five thousand dollars wewould be a little ignorant what I going to tell you is this one of thebest ways to get a good price for a new person in web development because now Ican look at a project and kind of gauge about how much we should charge just byknowing the industry and how websites work for someone new what I recommenddoing is going on to something like lucidchart and building a workflow orreally a skeleton of your website basically just draw out what yourwebsite is going to look like all of the pages all of the navigation how manytabs you want in each right and then you what you can do is you can take that toa developer and give them your budget and say look I'm not trying to spend anymore than this on this website do you think this is a project that you canmanage then they will give you a yes or no and why or why not and then you canreally start to figure out well why wouldn't they give you that rate whywould they give you that rate should you have done you know ask for a cheaperrate and then what you can do is you shop around that's what you know newpeople that you just have to learn to shop around really and to figure outwhat people are charging for specific services also to be able to look atportfolios for those web developers and say yes that's a good site versusobviously no that's not a good site I would never pay you $5,000 for that nowpersonally I don't manage web development like I'm not a web developerso if you want an idea of a site project and what we did and how much our sitecosts now again we already have a lot of this pre developed all they have to dois migrate a lot of it but we migrated our site and did a complete redesign ofour site and added a few extra pages but if you want look at the CerealEntrepreneur web site we spent about two thousand dollars developing that sitewhich is a site that you could easily take and turn around to another customerof yours and if you include the kajabi back-end that would be a fifteenthousand dollar site but if you just look at the front-end WordPress sitethat you guys see a CerealEntrepreneur.
Academy that site alone we would havecharged about five to eight thousand dollars for due to the fact that we haveall kinds of different content tons of blog articles different pages thatinterlink together it has a fresh design tons of video incorporated that we youknow used to build the the authority of the website and really it's just a greatlooking site very high-performing site and so we would charge anywhere fromfive to eight thousand dollars for something like that and we only spenttwo thousand so you guys see we actually charged about 1.
5 times as much to twotimes as much as what we spent on that project andanother note is we developed it through developers in India so we got it atabout eight to ten dollars per hour on development and that's a verycompetitive price range eight to ten dollars per hour from someone in Indiais somewhat you can expect from a decent you know experienced developer in Indiathe last few things we're gonna talk about our landing pages and lead magnetswhich if you guys have heard of clickfunnels you've definitely heard oflanding pages and what I recommend guys is charging at least 500 upwards offifty thousand dollars on these lead magnets and again it takes anunderstanding of what kind of lead magnet are we creating is this aone-page simple one image call-to-action go to the next page thank you type oflanding page if so that one's probably around 500 to maybe $1,500 at the verymost depending on the industry you're working in but if you do a full lawnwebinar with four different processes in it does tracking and it does all kindsof integrations with email remarketing and stuff like that that's a differentkind of landing page with a whole different type of objective and feel andyou'll want to make sure you're getting your values worth that's why people whoactually come out of clickfunnels little training academy they're charging tenthousand to fifty thousand dollars per month just for one funnel for someclients so if it is effective if it is something that looks good and it takes awhile to develop and you're doing custom design versus just templated blockbuilders then you'll want to charge more so that's again where you want you'regonna want to look into the development side of things paying a developer todevelop that landing page for you but also taking into consideration how muchvalue you're able to generate for that business how many new leads are salesdid you bring in or can you potentially bring in for that client and thentranslate that into value on your end what about content creation rightbecause we all are looking at blogs and videos and stuff like that what contentcreation is also very different what I recommend here is looking atprices on competitive blog writers and designers graphic designers because youhave a blog writer who writes the blog but then you also have graphic designerswho create the the creative elements that go inside of a blog right outsideof that what do you have video well what you want to look at here is yourvideographer how much does a videographer cost which is anywhere from$30 to hundred and fifty dollars depending onwhere you live the experience level of that videographer but also you have tolook at the video editing which you can easily hire someone for around ten tofifteen dollars overseas on a platform like Upwork and so it makes it superaffordable for you to be able to get these jobs done why because you knowexactly where these people are at you know how much they're gonna charge andit makes it easy for you to price your services because you know what you'respending on each job but that's it for today's video guys if you want to seemore on pricing marketing services all you have to do is go right below thisvideo in the description we've left a link to our blog where everything wecovered in today's video will be there plus tons more information because wedon't want to make this a 45 minute video but if you want more informationabout pricing and all of that make sure you check out the blog over at CerealEntrepreneur Academy but since you guys stayed till the end I'm gonna give youmy super secret tip and it's not really secret if you're in one of my coursesbut because we talked about it in there but my strategy to pricing is and thesecret really is the fact that it's different for every customer we don'tlook at a customer we don't go into a customer and say this customer is gonnabe the fifteen hundred dollar package we go in and we say "Mr.
Customer what areyour goals for your business? What are you trying to do? Do you want one morecustomers three new customers twenty new customers what is it that you want to dodo you want to just drive more traffic build awareness about your business inthe area because nobody knows you're there yet right what is your goal foryour campaign?" And then once we understand that we take a look at thebusiness the competitors and what they're doing what's currently workingwe take into consideration what type of business so they are are they localare they regional national right and then once we understand all of that thenwe go back and we look at the services that we have in our you know in ourarmory basically and we say what can we take from those services to provide acampaign that's going to benefit them but also that is something that's withinthe price range that we kind of came up with in the first initial meeting we hadwith them right because in that first meeting you're asking questions likewell what's your marketing budget been like in the past what have you done inthe past did it work right and that's going to tell you about how much they'respending then you take that and you start to use it to gauge basically whattype of campaign you're going to start them off with and then you put togetherthree different pricing packages basically for them with a middle tiera higher tier and a lower tier so that way it's hard for them to say no to apackage because it can't be too expensive it can't be too cheap rightyou you have one that's either right there in the middle or it's justaffordable enough or it's perfect and that's what they were wanting to see andthat's why I always start with a higher-end package first to see ifthat's going to be the one that they're looking for now guys we've done tons ofother videos on pricing services and there's tons of other information thatyou might want to know so if you want to check out those videos all you have todo is like I'm showing you right here in this video just go over to my youtubechannel click on that little search icon and then type in pricing and it willshow you all of the pricing videos that we've put together on my channel butthat's it for me guys thank you so much for watching if you have any questionsabout pricing or if any of this doesn't make sense make sure to leave them inthe comments below this video but I'm gonna get out of here make sure yousubscribe until next time Cereal Entrepreneur out bye guys ready to startliving the six-figure work wherever be your own boss lifestyle well at CerealEntrepreneur Academy we'll teach you how to use a laptop and internet to startyour own social media and digital marketing agency get started with ourfree Facebook Ads training links in the description below guys see you in thecourse, Cereal Entrepreneur out!.
Bid, Proposal, Pitch - How to Get & Close Clients
So it's 2019 and you guys have probablyheard of maybe you haven't heard about how to start a social media marketingagency or a digital marketing agency and guys what you have to understand is itis huge it is an amazing business to be and because of the fact that I get towork from home you can see I'm at home right nowin my basement I have an office set up all this my office setup right in hereand we just run marketing campaigns for businesses from home so I'm going to inthis video explain the step-by-step process everything you're going to wantto know not what everybody else tells you that you think you're going to wantto know about starting a marketing agency in this video so stay tuned herewe go welcome back everybody and thank you for joining me my name is JordanSteen also known as Cereal Entrepreneur and at this channel we talk all abouthow to start a marketing agency how to build a personal brand online with theYouTube or a blog really just how to build an online business so if you'reinterested in any of those topics before we get started into the main contentmake sure to hit that subscribe button and the notification bell on thebottom right hand corner so you get updated with all of our giveaways ourfree training like seriously we do so much for free here at this channel youjust need to subscribe now guys I get asked all the time number one how am Imaking money online number two what are great ways to make money online andnumber three what's a great way to build a profession or build a career rather intoday's day and really the answer is super simple there are tons of ways outthere obviously outside of doing a marketing agency or starting your ownagency but this is the one that I have found is the most lucrative because theprofit margins are so much higher you're able to work from home so the cost ofoperation is so low to start it literally cost you maybe a thousand totwo thousand dollars in total that's including your education maybe gettingyourself a website some business cards your business name all of that set upand it's going to get you going and on the road so that way you're making fiveto ten thousand twenty thousand we have students making fifty thousand seventyfive thousand dollars per month in revenue for their agency alright and sothat's what I want to show you guys is what you really need to know we get intothis topic a lot and you guys probably have seen these types of videos all thetime but really people leave out some of the most important information when itcomes to starting a marketing agency and they leave out really the technical sideor they leave out the practical side where you actually have to know how toimplement the marketing campaigns you can't just like go into this businessonly understanding the theoretical side and just outsourcing everything you doneed to understand the ins and outs and that's what I want to go through todayso that way you at least have a broader picture of what you need to know oh and PSstay tuned to the end of this video and i'll show you guys how you can actuallyget your marketing agency checklist we put together a checklist that shows youall of the things that you're going to want to know pretty much everything wecovered in this video and more because we put in tools resources there's atwo-week training involved so guys it isn't all just hype you actually canmake from one business per month anywhere from a thousand to ten thousandfifty thousand a hundred thousand dollars per month in revenue for theirmarketing campaigns now obviously the businesses that arespending a hundred thousand and fifty thousand dollars per month there arevery few of those right but they do exist and they are kinds of clients thatyou can take advantage of I promise you they're not the the unicorn type ofclient I promise this is possible so what I want to show you guys todayoutside of you know understanding the marketing side of it you have tounderstand the revenue side how the business is actually built how do youactually make money off of this how do you build a team large enough to managea client that's spending ten thousand dollars per month right all right guysso let's go ahead and break this down a little bit so you can see how therevenue is actually generated to build a six-figure income all you guys have tounderstand is you're charging anywhere from one thousand to ten thousanddollars per month at the base rate right ten thousand is more your enterprisestyle packages those are going to be medium to large style businesses the$1,000 package is to like 2,500 3,000 those are going to be your smallbusinesses that are more local they have smaller budgets okay but all you have toknow is it takes roughly eight thousand dollars per month to make it's a littleover eight thousand dollars per month to make a hundred thousand dollars per yearso a hundred thousand dollars is actually8333 dollars per month for 12 months to make a hundred thousand dollars in ayear all right so that's actually not that much when we break it down becausehere's the best part guys most clients that we've taken on are spending anaverage of $2,500 per month or more all right so anywhere between usuallyour clients are between the 2,500 to 5,000 even actually today we've stoppedtaking clients below 5,000 dollars per month and we only work with clients thatare five to ten thousand dollars per monthbut let's say that the average is 2,500 well how many does it take to get to2,500 well divided by 2500 you're looking at roughly three clientswell three clients are making seventy five hundred so three and a half but youcan't really have a half a client so we'll just say four clients at 2500right but we could say that other client is you know it's instead of them being a$2,500 package they're just a thousand dollar package right so you have 2,500times 3 you got this guy times 1 you've got 7,500 you've got $8,500 righthere in revenue and that's just for clients guys there are businesses allover the place that if you know how to get results we'll hire you to do thiskind of work why well let's think about it real estate agents make 3 percent offof the sell of the sale of a home so let's say they sell a home at I don'tknow 500 grand 10 percent of that would be 50 thousand so five percent it'stwenty-five thousand three percent is roughly twelve thousand dollars rightmaybe fourteen thousand dollars so that's what I want you guys to see 14thousand dollars in revenue for that agent for getting them one client do youthink they would have a problem with me basically selling for them and makingthem fourteen thousand dollars off of one new client now obviously there'sexpenses associated with that but that's still way out of the the price thatthey're paying me three thousand four thousand dollars per month to managetheir marketing campaigns and that's just real estate attorneys spend evenmore than that the automotive industry is spending hundreds of millions ofdollars every single month in digital marketing there are so many industriesout there that aren't even being tapped to because people don't know theindustry even exists or they just don't even think to go market for those kindsof people for example dry cleaners nobody thinksto manage a dry cleaner but they actually do need marketing just as muchas anybody else so that's a little bit about the revenue guys now let's look atall of the things you're actually going to have to know to get the businessrunning right you got the math I just wanted to show you guys it's notactually as far-fetched as it seems and people think Oh business isn't gonna payme $1,000 per month why would they not that trust me there are tons and tons ofbusinesses who don't want to manage Facebook Ads they don't want to buildwebsites they don't want to run email campaigns they just want to focus ontheir business and go home at the end of the day and they want someone like youto come in there who actually knows how to do it and that's gonna that's the keythat's gonna be the whole premise behind this videos for you guys to get howimportant it is for you to find quality education and digital marketing let's goahead and jump into what you actually need to know about digital marketing andbuilding that kind of business because building a digital marketing business isdifferent than say building a real estate agency or a an attorney's officefor practice and doctors practice you know all of those things are differentand you build the business a different way and you have you're required to knowdifferent things so let's look at what you actually have to know now guys thefirst and most important thing that I can say that you guys need to do and I'mgonna leave it up here on the board the whole rest of the time because it is themost important your education if you do not get how important this is guys whatI'm saying is even if you don't take one of my courses what I'm trying to tellyou is take somebody else's course and when you go through that course do notrush yourself do not try to blow through the videos so you can get out there andstart getting clients because you are hurting yourself more than you evenrealize you will get up there get the client realize how unprepared you areand then start struggling and then all the sudden you lose that client and theyleave you a bad review the education side of it is the side that nobody takesseriously and that's why there are so many people that fail with theirmarketing agency because they just go out and they just see the money comingin but then they forget that they have to fulfill that marketing service andactually make that customer happy otherwise they're not gonna be there inthree months right so this is the most important part in what do you actuallyhave to learn well you have to learn things like how to run a biz you have tolearn things like how to grow your team so outsourcing right you guys have heardof that the third thing you need to know is alsoprobably how to sell right you have to actually know how to sell this servicefor selling any other service because you if you don't understand how to selldigital marketing simply to business owners that don't get itthen you're not going to land clients and that's a lot of the reason whypeople fail but also outside of that you just need to know general rules andtechniques to selling and that's the thing a lot of people don't go through aprocess to learn about overcoming objections and qualifying leads and thatthere's somebody steps in the follow up process and we go through all of thatyou know in all on our youtube channel and through our courses but either waysubscribe get it and of course something but that's what I'm trying to tell youguys anyways number four is you have to learnan acronym that I created called SWEPS alright and you guys will see what thisis so let me get down here S.
alright SWEPS and what doesthat stand for these are what I refer to as the core concepts to digitalmarketing to social media marketing agency SMMA that you guys are familiarwith it's not actually SMMA it's a digital marketing agency or a marketingagency but SMMA just means social media marketing agency we're talking aboutdigital marketing okay everything building an entire marketing agency notjust somebody who only does Facebook Ads but anyways guys SWEPS and what thisstands for is social media marketing web marketing and design email marketing andautomation pay-per-click which is Google ads Bing Yahoo YouTube ads and then SEOwhich also stands for search engine optimization these are the core conceptsthat people don't take the time to learn and how to actually apply them forexample we also have another concept I want to go through here really quicklywe'll go back into this oh and then I also like to say plus C because C andits really CM and that stands for content marketing and that is buildingquality content for your business for your clients whether that be throughblog content video content for Facebook for YouTube whatever the you know thecontent channel might may be you need to understand how to actually createquality content and so let's talk about you know some of the other conceptswe'll talk about SWEPS a little bit more here in a second and what you'reactually going to want to know and then talk about pricing and all of that butbefore we do I want to go into the next step which is why people don't actuallyunderstand how to apply SWEPS to their it to their agency and to their clientsmarketing campaigns and it really comes down because they don't know another oneof my concepts called 3-step marketing I'm going to simplify this even more foryou guys you guys are gonna be like oh my god that's it because a lot of youyou've probably heard of digital marketing before or starting a marketingagency some of you might be new to this which welcome but a lot of you areprobably familiar you just haven't seen the success you're looking for yet andit usually comes down to this simple factor you don't understand 3-stepmarketing first step is finding or building awareness sorry awareness youhave step two which is consideration and then finally you have conversion letme ask you guys something you guys mostly deal with local clientsright local businesses well when you're looking for a service most localbusinesses they're providing services most local businesses aren't sellingproducts right a restaurant kind of sells old they sell a product and thegrocery store sell product but pretty much every other business is a servicebased business all right and so what do you do let me ask you a question what doyou do when you go to find a service in your area first thing you do is you goon your phone you go to Google and you type in blah blah blah near me right orwhere is this in this city right and that's what you start searching for sothe awareness stage the first step marketing aka cold traffic is all aboutusing SEO and PPC to drive traffic to the site and then what people areactually doing is they're going out straight to Facebook and they're tryingto sell Facebook and Instagram campaigns as cold traffic right they're trying tosay hey mr.
business owner you pay me $5,000 per month we'll just manage yourFacebook page we'll do all your cold traffic for me and that I'm not sayingthat you can't get results that way but 90% of the time you're doing it wrongbecause you're not driving traffic from the main traffic source which is Googlesearch engines and then you remarked it with Facebook Instagram YouTube emailthose are the remarketing platforms YouTube and email and finally numberthree is conversion where do people go once they actually you know they've seenyour product now you've remarketed to them now they finally want to buy wellthat happens on the website right that's where they go and they sign up to comein for an appointment or they send that email to set up a phone call or whateverit is that your try that metric that you'retrying to convert them through that's where it happens at at the website so ifyou don't have that third final piece of the puzzle done you're not gonna sellthem to begin with right so you have to understand this three-step marketingprocess and that is what understanding SWEPS allows you to do and so that'swhy it's important to really go through each one of those things individuallyand try to at least get to an intermediate level of knowledge andeducation and training before you ever start to take on a client in this white90 percent of businesses and marketers go out there and fail in their firstyear because they don't take the education seriously if you don't if youdidn't already know this was a saw a strong solid method for building amarketing campaign for a local business which again 90 percent of you are gonnawork with that you shouldn't consider yourself ready to be marketing for otherbusinesses yet after you do that the next step is to get your business plantogether because before you even need to start worrying about a business you needto understand the industry need to be able to technically work yourselfthrough how to run ads how to create content how to build email can all ofthat stuff right once you get through that then you need to start making yourbusiness plans so we'll just write that up here this plan and what does thatconsist of things like your LLC or your business license your EIN so that's yourtax identification number you need your name right you need a website the nexttwo for the business plan are also going to be super important and that ispicking your service offering so your services and the next thing is going tobe picking your niche so we're just gonna write niche up here okay so youneed to know what services you're gonna provide you don't have to provide everysingle digital marketing service I personally recommend it because it makesyou that one-stop-shop for businesses which they really like but you don'thave to you can just do you know if you wanted to start with just webdevelopment because you already have some experience there then just start therebut you know and actually you can even do really well at that niching yourselfinto just being a web development company and that's all you do and thenyou scale in other products and services later right and then the next thing isyour niche I recommend picking at least 2 to 3 now I used to say 1 but Iactually kind of like the 2 to 3 range and the reason why is because not everyniche is always going to have a ton of availability I guess for potentialcustomers in your immediate area right so you might have to do some travelingto go get those other kinds of clients so it's nice to have that backup nicheto say okay I've kind of done six months of hitting these people really reallyhard so I'm gonna switch over to this niche and try and take some more clientson in this niche and then we'll come back to that my you know primary nichein another six months so that way you give them some time to you know lookthrough stuff and throughout that process you're following up but that wayyou actually have consistent flow of potential clients coming in okay sothat's the business plan now let's talk about pricing right we got to talk aboutpricing and I can't okay I want you guys to understand something very clearlyhere when it comes to pricing services you have to understand that noteverything is just cookie cutter packaged a lot of people like to do itthat way and you can choose to do it that way if you like where you set youknow we'll do this many facebook posts we'll do this many ads at this level youcan do it like that if you want I personally like to kind of customize mypackages each time so that way I'm making sure I'm getting that businessowner the best result but the package pricing also works very well for peoplewho are new to the industry so if you're new I do recommend going with packagepricing and just kind of setting some base rates so that way you know what tocharge you know about how many hours you're gonna work and it's consistentright that's the biggest thing that people struggle with in the beginning isgetting consistency in their pricing their packages and the service offeringso set something up but basically you're going to start off with a $999 so fromfour thousand to about ten thousand that's considered your enterprise levelso you could actually put ten thousand on here and that's gonna be your entireenterprise level anything between these two packages right here and then that'swhere you basically give them pretty much every single service that you canoffer but not really because they do need to spend a little more to getreally the full shebang really it's about ten thousand to fifteen thousanddollars to get that price or to get those types of services but those arethe good kind of clients anyways let's get into that so this also does notinclude any ad spend a lot of people like to they go well that includes youknow Facebook ads but know that is where you add five hundred dollars on top youknow a thousand dollars on top of that actual budget and then you you caneither work this pricing out to where you assess your ad management fee intothis or you'll need to add it on top as well so you'll say plus 300 for ad spendthat's why I like to just include this in here and work that price intoyour base package but basically these this money over here goes into Facebookads Instagram ads YouTube ads this money right here is what they pay you and youtake home to your agency and then you pay outsourcing or you pay for laborfrom people who are on platforms like upwork freelancer blah blah and youactually have them fulfill the work for you you create the high level strategyto many people and this is one of the things where it's important to takeeducation courses because we teach you you do not need to be sitting therewriting Facebook posts and creating images and shooting the video andediting the video that is not a cash producing activity guys a CPA if you arenot working on your CPAs you're not building your business okay so you haveto understand that outsourcing is super important so let's talk about thatreally quick so now that you kind of understand the business model therevenue model how to price your services you also need to start understanding howto build your team and again as soon as you take on your first client Irecommend outsourcing like then I recommend going out immediately and atleast hire you like someone to schedule your posts for you that alone will saveand free up your time so you can focus more on selling and landingmore clients but you have to build the team you'll need designers you'll needcopywriters you'll need SEO related people people who understand searchengine optimization add managers admins just to do basic admin work you wantsomeone like a creative director right and this person actually comes up withposts for you they come up with ideas for campaigns they help you knowfacilitate the entire campaign creation process there's so many different thingsthat you're actually going to want to hire for I believe we have a team ofalmost twenty two people now with our agency and our personal brand combinedso you know these are a ton of different people running a ton of different jobsright and that's so I can focus on again those CPAs so that allows me to bring inmore revenue for my business which in the end makes me more money now finallyguys you're going to want to do what everybody wants to do which is land someclients right and I'm not saying you actually have to build your team beforeyou go out lame clients but you will want to put a plan together so that waywhen you go out and get clients you have an idea of what you need to do to getthe job done right so to get the clients all you haveto do is go and send things like we have a digital marketing audit that we built and we actually give out the templatefor that so again we're gonna give you that at the end of this video and that'sgonna help you land clients we teach also here's what I'm gonna do guys landclients basically it's all about value right you guys know all about thatalready you know it's about providing value you know it's about showing yourworth right showing them that you're gonna make them extra money testimonialsright all of those things are important those are what you want to showpotential clients to you know get them to listen to you actually here's what Iwant to do guys because I don't want this video to get too long and Iactually have a two-week training put together for you guys already oneverything that we've already covered and some more so what we're gonna do iswe're gonna end the video here but what I want you to do is I want you to lookright below this video in the description you will see a link at thetop that says SMMA checklist alright that is our two-week free training itstarts off with a checklist of all the things you're going to want to knowtools resources everything like that but then it continues with things like howto price how to set up your business how to get your digital marketing auditscreated how to go find clients how to perform the marketing campaigns thingsyou'll want to look out for so you don't fail all of that is included in thattwo-week free training so make sure that you click that checklist link down belowthis video and get in that group so before we get out of here guys I do wantto do something extra special for you again I told you my brand CerealEntrepreneur what we're really about here is teaching people how to buildsuccessful marketing agencies we actually have several help we have over700 students in our courses we have several hundred people make who havemade at least a thousand to five thousand dollars per month with theiragency we have several making ten thousanddollars per month we have a few that are making even over $50,000 $75,000$100,000 per month in revenue for their agencies if you don't believe me just goto my site CerealEntrepreneur.
Academy check out the digital marketing coursesand then go there and look at the testimonials from our students go to myfacebook business page and check our testimonials there but I guarantee youwe don't put out bad quality courses and it's because of the fact that I knowthat if I put out something super useful for you and you're able to make moneythat changes your life and your family's life and your friends then all you'regoing to do is thank me for it later and you're gonnacome back to me and ask me for advice whenever I can possibly give it to youwhich again is just gonna help my brand grow so why would I want to hurt youguys I want you guys to see success because I know it's possible and I knowthat you can do it if you try if you truly commit that's the last thing thatI believe you guys with is the fact that if you do not truly commit not only tothe going out and finding clients you're gonna fail a little bit right you'lljust fail forward right but you're you're you have to expect those thingsand when you understand that and the commitment that's required you will besuccessful I have a student her name is Kayla Haley, I always tell thisstory she's gonna laugh when she sees this but she was a biology major 23years old in college never done marketing before stopped doing biologycame into my marketing school and within six months was making about twentythousand dollars per month with her agency but it took her six months toland or it took her about four and a half months to land her first clientthis isn't something that you just should go out there and you expect tomake a hundred grand or ten you know ten thousand dollars even per month in yourfirst three months it that it's not realistic guys why would you think thatyou can go out and either try to learn this for free or spend $300 on aneducation and expect business owners to pay you ten thousand fifteen thousanddollars per month do you think that makes any kind of logical irrationalsince it doesn't so what I'm telling you guys is seriously invest in the time theeducation the commitment as far as learning sales landing client scalingbusiness starting a business running digital marketing campaigns it alltakes time to learn so don't get frustrated or hate yourself if you don'tget it in the first month if you after a first year you're just completely arelost still then that might be time for you to look away but if you're after ayear you know you've had some clients but you've had some failures at the sametime but you've also seen a lot on successes and you've made some decentincome then you're on your way just keep pushing through the struggle and Ipromise you you'll see the other side but that's it for today's video guysthank you so much for joining me I really do hope that it was helpful foryou and kind of you know shed some light on what you're actually gonna need toknow to get your agency rolling and actually start making six figures in2019 I want you to do me a favor though if you guys have any questions aboutstarting a marketing agency if you have any concerns if younot sure that you can do something if you don't think you can afford it I wantyou to leave all of that information below in the comments so that way we canget back with you and try to provide you some resources or tools or whatever itis that you're gonna need to get your agency going successfully in 2019 butagain that's it for me guys make sure that you check out the SMMA checklistin the bottom of this video I'm gonna get out of here for now though so untilnext time Cereal Entrepreneur out bye guys ready to start living thesix-figure work where ever be your own boss lifestyle well at CerealEntrepreneur Academy we'll teach you how to use a laptop and internet to startyour own social media and digital marketing agency get started with ourfree Facebook Ads training links in the description below guys see in the courseCereal Entrepreneur out.