So in today’s post, I’m gonna talk about how to start your own digital marketing agency, okay?
How did you start how to get your first clients and Online Business ?
And then how to go through take it from zero to ten thousand dollars per month.
Okay, and then once you’re at ten thousand dollars per month How many of you guys would love me to show you?
How to take it from ten thousand dollars per month to even a hundred thousand dollars per month in Online Business ?
How would you guys like to see exactly what I’ve done to go through within twelve months?
Take my business from in essence zero to over a hundred thousand dollars per month with what I’m doing here, okay with Online Business ?
We’ve got star from Venice Beach what welcome star Okay, awesome guys.
That’s we’re gonna cover today at AgencyConsultin.io and more things too. We’re gonna go through because obviously like if you’re wanting to start your own digital marketing agency. That’s the core that’s obviously the title of this video.
You need to know how to get your first clients. You know how to go to have success with those clients because I know a lot of people. They like want to start their own agency, but their biggest fear .
This is me a couple years ago is why I want to get clients. But what if I have no idea how to help them how to run ads for them how to get leads or success or any of that stuff.
How to really build a digital marketing agency?
So, I want to cover that for you all today get those first couple and honestly, you can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy.
It really is not that hard. That’s what I went through and did but now I’ve kind of merged to the fact where I am Just you know I’m trying to go through and specialize only in sales and market.
We’re going to talk about that here as well, okay, so Awesome guys.
Let’s jump into this so the first point.
What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency.
Whether it’s SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I’ll tell you about here It is a little bit, but you need experience, so it doesn’t matter.
What clients you’re going to go through and grab could be chiropractors, dentists, real estate agents, gym owners, restaurants anything you just need to go through and get familiar with the whole Facebook advertising marketing process right now when I first got started This is me back when I was super naive with all this stuff.
Whatever the timeframe is and say hey look you know I’ve been really studying Facebook advertising.
It’s really hot right now, there’s so many successful case studies out there and I want to go through and help you with your restaurant with your gym with your you know real estate agency.
Whatever it is and help you go through and market that business Okay, so you go through and you say hey?
You don’t even have to pay me Okay After the two-week trial or before we trial whatever you’re doing you can say then we can go through and we can talk about What the right amount to pay me is?
How To Close High-End Clients With My High Ticket Sales Funnel
And we kind of move forward from there, okay, so we’ll just like we’ll use your Facebook advertising money Okay So they set aside a budget of 200 400 500 whatever the number is and you go use that money to gain that skill set Because honestly guys I’ve been through a lot of Facebook advertising Courses and all that stuff especially when I first got started but honestly at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff And you will learn way quicker way more by actually going through and gaining that experience okay, so anyway, that’s number one and the best way to go through and get clients you guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on Facebook hey, I’ve been studying Facebook ads where I’ve been studying you know at Google Ads or whatever you’re like been focusing on and I’m looking for some people to go through and help them out.
Struggling to Start a Digital Marketing Agency in 2019? Here’s a Online Business on what to do, step by step:
- You're also makinggold that has no context for the distribution.
- That's right.
- Which is vulnerable at some point.
You got your perspective.
(crowd cheering) I just wanna be happy.
Don't you wanna be happy? (chill hip hop music) - I am Paul Daly, AKA Paul J Daly.
I'm the founder and CEO ofCongruent Creative Agency.
So, it's been a crazy sixmonths since the first meeting with Gary and the mentors.
That kinda sounds like a band.
Although we had a lotof stuff rolling already when we started the mentors program, I can definitely say thatthe strategic guidance and mentorship that they have given me have really fast-trackedthe growth of the agency.
Our revenue since the mentors'program has almost tripled and our head count has almost doubled, so it's making a real difference.
Look, there have definitelybeen a number of setbacks since we started theVayner Mentor Program, but the real point is theyhave been available for us whenever we've hit one tohelp coach us through it.
I can say Vayner Mentorschanged my business for the better, continues toimprove it for the better, and I think will in the future as well, so here's to the journey.
- [Man] So, what do you seebecoming your core product as an agency? - I think our main in-roadis gonna be through this incoming generation of dealers.
There's a lot of transitioninggoing on right now who are progressive,who are following you.
That's the emails you're getting.
We need to show them there's a solution that they can bring to dad and say, dad, we need to do this.
- So, let's talk about that.
What do you wanna sell? I agree with you 100%.
- I'm Gary.
Sasha, right here, we have a dealership, fuckin' dad's wasting allhis money on TV and radio and doesn't believe in this shit.
I wanna do it, and I know it's early, but what do you think it is? - I wanna create a brand,clarify your messaging.
- Branding, I got it.
- Branding, messaging,and content production.
This is how you produce content.
- How much? - How much content? - How much money do you want for that? - I think we could have hundred thousand dollar relationships.
- Quarter million to a 100,000.
- 100 to 250 is whatyou're thinking a year.
As a retainer? - That's what we're working towards.
- Sure, yeah.
That's why we're here.
Listen, that's why we're here.
- I'd love to get away from project-based.
We work with local and national brands.
- Yeah, honestly, the reason Vayner Media became a big company fastwas we did no project work.
We've layered project workon top now, but I hate it.
- So, what's the current.
You're doing 300 plusthousand in the business now.
What are people paying you for today? - On the agency side? - Yeah.
- On the agency side, yeah.
And why did you project 800.
- They're just seeingcool stuff out there.
So basically, major globalbrands are producing amazingly cools stuff.
We just started producing coolstuff at a very local level.
People are like, I want that, I want my brand to reflect that, so they call us, hey, we want - And when you say cool stuff, a video? - Video, yeah.
- Social media executions they come in and say, wewant you to make us a video.
We're like, well, why do you want a video? Who's gonna watch it? Where's it gonna live? And then, we kinda backin and they realize, walk out, say we need a lotmore help than just a video.
- Yeah, so they hire us not for one video, but a series of 20 videosand we execute to that.
- Cool videos, cool media,cool photos, cool animations.
- But you're not doing themedia placement, right.
You're doing the creative production.
- Very little placement.
- Yeah, we brought on Pat,that guy with the orange sweatshirt over there, do that,to start executing to that 'cause we give them this piece of gold and they totally fuck it up.
- They don't understandwhat to do with that.
- You're also makinggold that has no context for the distribution.
- That's right.
- Which is vulnerable at some point.
- Let me tell you my personal end game.
- Go ahead.
That's a great way to start.
- That's where we should start.
- Which is? - So, I was kind of ready,'cause you're to the point, so I'll just beat you to it.
I wanna help people.
I wanna help people get clarity.
This was born in Claude'soffice a year ago.
I wanna help people withbusiness, with relationships.
- If you're not makingdecisions based on clarity, you're just guessing, at best, you're guessing a general direction.
I think that having anagency leverages my ability to communicate, builds my personal brand, and if I can do it in business, I wanna keep doing it in business.
If it's dealership world forthe next five years, awesome.
That will give me 20 yearsin the dealership world.
- My blueprint is attractive to you.
- Absolutely, 100%.
- That's what you're saying.
- That's why we're connecting.
- That's what I'm doing.
- That's why I trust you, that's why I'm like, I don'tknow how it's gonna work out, but I know being closest to this sun is gonna help me get there.
This is the same thing.
It's literally, whenyou're talking to that, I'm like, you're talking to me.
- It was so important for the whole team because there's an elementof getting close to the sun that I wanted us to experienceas a team of creatives.
It's one of those things, wedon't know what we don't know and when you get in anenvironment that's completely outside your regular life andyou can start to see people operating on a different level, all of a sudden, you startto realize, you know what? This is possible.
- Let me give you acouple pieces of advice that I think will really matter.
You need to be very, verythoughtful about the products and services you do for this company.
Let me give you a great piece of advice: Immediately, from day one,and I know we're kinda of in day one, but post-acquisition,we're in a new day one, I want you to announce a datefor Clarity Con immediately.
The thing that you'lllearn very quickly.
You're gonna get your moneysworth right this second.
Your even business willbe more profitable, more fun, more profitable,more impactful for you mission of why from day one.
If you're able to do Clarity Con, if you're able to sayClarity Con looks like this: It's $1000 ticket, but youalso get 30 minutes Q and As or one hour Q and As ona closed door live stream with me once a month.
Got it? And then, that all of asudden becomes also something you get free, that if you'rea client of your company, as part of the retainer.
I think if you build a model.
If I could do it all over again, which is what we're talking about here, knowing your industry enough, you do a $5000 a monthretainer, a strategy retainer, not a creative output,and then a contractual, minimal guarantee of another5000 in social media content.
So now, they're locked in for120 to even be in your world and then above and beyond project work.
So, it goes five, five- I'm gonna come around and hug you in a second.
- This is what's good.
This is it, man.
This is what's good.
This is what I would.
If I- And I'm not taking notes 'cause I know Levi is.
- So now, what you're doing is you're creating perceived value.
It's like, okay cool,I'm getting something that's 1000 bucks, I'mgetting access to him, you're building that, you're building in, you're building, you'rebuilding, you're building.
You're building stairs.
You get this, you getthis, but now it's like, hey, it's 5000 a monthretainer and obligation to do 5000 a month of output, so they're gonna be like, okay,it's $10,000 a month, right? By saying 5000 for that and5000 you have to buy for output, what you've done is a verygood job of not mixing the two.
They've now bought intothe fact they're paying you $60,000 a year to be smart.
That's a lot of upside for you and your organization, long-term.
That's why I want you tobreak out that Clarity, 'cause we used to do it asyou're gonna get $10,000 worth of community management and pictures and you get the value of our strategy, but whenever anything is free, it's free.
- It's free.
- Got it? So, I want you to start withit's $5000 a month retainer for strategy and brand positioning, comma, even for us to say yes to that, you have to then doanother $5000 in the output and that's where you'll get your pictures and videos and cool stuff.
- That's your day in and day out.
Above and beyond that,you can do one-off videos for your big fall sale, you're sitting on too much inventory, you need an extra boost, orif you wanna go down the path of internal culture, kindaof the Claude stuff, fine.
You'll decide how you wannabuild out your company and your services, butI do think that 120 base for thinking and pictures and videos, you're at a really sweetspot to build on top of, along with they get aticket to Clarity Con, which is 1000 bucks.
- Anyway, that would be the model, I think you need to go with, but Ithink Clarity Con from day one, when you announce it, literallyit's we've been bought and literally comma, we've been bought, we've got an agency, we'vegot Clarity Con coming, in fucking wherever on whatever.
- What's realistic? What's the attention lengththat we can actually push that? You know what I mean? 'Cause I'm thinking,how much time do we got to execute to a conference.
- And here's the good news, here's what's amazing about video, and I think we see it alot in my internal coms, as long as you're humble and transparent, this is how you hedge: It's humility, it's self-deprecation.
Let's say you make a video in September, everybody's away for the summer, you say, guys, Clarity Con, March 2109, super excited about it.
To be very frank, we're gonnastart opening up pre-sales and getting a sense, it's $1000 ticket, also you get it for freeif you're a client of ours.
Very simply, I have no ideaif this is gonna happen in a Dunkin Donuts orif this is gonna be done at Buffalo Bill Stadium.
I think probably more likely Dunkin Donuts than Buffalo Bill Stadium, but if there's one person that comes or one million people that come, we're gonna put on a show.
You've now eliminatedany expectations, got it? That's it.
Now, you're not vulnerable.
Now, you've taken pressureout of selling it.
Now, if you sell seven - Everything you announcethat's gonna happen in the meantime, it's an upside.
Oh, this is actually gonna happen now.
- That's exactly right.
- This is live.
- That's right.
- This is live.
- I just think - We watch Gary Vaynerchuck,can you believe it? - Yeah, and you're only150,000 in the hole.
(laughing) By the way, by the way - That would be yours, so - By the way, by the way.
It's really right for you.
You'll win that game.
You've got all these personalities that you've been able toget into your ecosystem.
You'll be able to call in favors.
You're gonna put on a realshow and it can become a real thing and what'sgreat about Clarity Con is maybe year one it's a little bit more towards that world, but to yourwhy and where you're going, you'll be able to expand out.
- Step, man.
- Proud of you, man.
- Thank you.
I think it's really important to say that the value of thisprogram is not just Gary, but it is the team that he's assembled and I think he'd be happyto hear me say that, but for real, the mentorsteam is accessible and ready and willing to helpwhenever we have a setback.
(camera flashes) There was this sense of we'reabout to take the first steps on a trip that we're gonnatalk about for a long time.
It was this knowledge that, I don't know what we're gonna learn, I don't know what we'regonna do from here on out, but I know it's gonna be meaningful and I know it's going tobe one of those moments that we look back on and say, can you imagine if we hadn't done this? (upbeat Spanish hip hop music).
Bid, Proposal, Pitch - How to Get & Close Clients
- How do you handle the objection of, hey I love what you do, I need to think about it.
Or let me think it over.
Now what happens when yourprospect says that to you? I need to think it over, let me get back to you, let me think it over.
You never hear from them again.
Comment below if you haveever experienced that.
That's the problem.
Now in my previous video,I've talked about where, you can click somewhere here, when someone says let me think about it.
What do you say to them at the end of that conversation, at the end of the sales call.
Now today I'm gonna teach you something a little bit different.
I want you to think about thesales conversation you have before, during and the end, kinda after.
I've taught you how to handle it when it's near the end ofthe sales conversation.
Wen someone says to you, hey I need to think about it, yeah, I taught you how to do that in the previous video.
Today I'm actually gonna teach you, how do you prevent that.
So they don't even say that to you.
That you don't need to talk about, oh I wanna think about it.
You don't even need to handle that.
We're gonna prevent it.
Prevent this objection, which is way better when itactually comes up at the end and you try to handle it at the very end.
I like to handle it up front.
So let's talk aboutbeginning, before the call.
How you set up the call is so critical.
If you are chasing the prospect, if you are calling the person, if you are.
You act and sound likea typical sales person, right there, it's veryeasy for the prospect to say, hey I need to think it over.
What they're saying is, Idon't think you could help me.
Or I don't know if youoffer the right solution to my problem.
Or I don't know if I trust you.
I'm a little bit skeptical.
They're afraid to take action.
They're afraid to take action to solve their problem right now.
So that's the issue.
It's not so much thatthey wanna think about it.
That's not really the issue.
So in the beginning, howyou set up that call, are you calling them orare they calling you? That makes a huge difference.
Which one are you doing? Now, in the beginning the call, here's something that you could say.
It's called Setting the Agenda.
It's how you set the agenda.
Now it could be face to face like this or it could be on the phone.
It doesn't really matter.
Let's do it like this, we're in a meeting with the prospect in front of us, face to face like that.
So I may say something like that, Hey Mr.
I'm glad that we are% meeting today to see how I could help you take your business to the next level.
Now, before the meeting starts, can I ask you a couple questions? And they say, sure.
You know what, at the end of a meeting, there are three thingsthat you could say to me.
The first thing you could say is, Hey Dan, that sounds good.
Let's do some business.
And that's good.
Then we can work togetherand I could help you.
The second thing that you could say, it's a no.
And that's perfectly fine.
I want you to know, Mr.
Prospect, it's perfectly okay to say no to me.
If it's not a good fit,you can say no to me.
I can say no to you.
Number three, the thirdthing that you could say, but I don't want you to is I want to think about it.
Because usually whatthat means is it's a no and you're just trying to be polite.
So before we even proceed, can we make a simple agreement that at the end of this meeting, you will say either a yes or a no, but not a I wanna think about it.
Is that fair? Boom.
I have set the tone, I've set the agenda.
That's how it's gonna go.
Then it's very difficult for the prospect at the very end to say, oh I wanna think about it.
No, we have agreed up front.
That's the rule of engagement.
We're not gonna talkabout one thing about it.
And so at the end, you're not like trying to chase them and say, oh what do you need to think about? Let's think about together.
Or is it the price? No, you're trying tojustify yourself too much.
You're trying to justify your value.
In this case, I just say that up front.
Very casual, very fair.
And if they give me resistance, I will say, you know what, maybe before we even dothis, maybe on the phone, before we even proceed, beforewe even meet face to face, why don't I send yousome more information? When you're ready, whenyou want to do this, then let's set up a time to talk.
Then maybe I'll send themsome more information.
I'll send them some more videos.
I'll send them some more case studies.
Send them some more proof.
I don't want to talk to prospects unless I know I properly qualify them.
They are pre-qualified and pre-interested to buy what I have to offer.
Why would I waste time? So you can use tools beforethe call to set everything up.
So then when you're talkingto someone on the phone, you are spending your time, notice the word, you'respending your time.
You're spending your timewith a qualified prospect.
So that's what you do.
Before the call, you set theagenda, you set the tone, and you are telling the prospect, hey, if we're gonna do business, great.
If we're not gonna dobusiness, that's fine, but let's not waste each other's time.
You're a business person,I'm a business person.
You've got money, I've got a solution.
You give me your money inexchange of the problem.
If you don't want to spend money, then keep your money, butalso you keep your problem.
And that's how you do it.
So next time, before you do it, before doing the sales call, try the technique, set the agenda, and see how people react and I think you'll find youeliminate that objection.
I need to thik about it.
Let me think it over.
Rarely, rarely do I hear that.
Comment below and let me know how this technique works for you.
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