Why do you want to stop selling and start closing and Paid Social Media Marketing ?
You see, most people, they don’t know how to communicate.
Fewer people know how to sell and almost no one knows how to close.
There’s a very big difference between selling and closing.
You see in any sales conversation, in any sales environment, in any sales meeting, you do not get paid by selling.
How many of you know people who just sell sell sell sell and they don’t get paid? Or they turn off their prospects.
You only get paid when you close a sale.
I want you to think about the difference between a salesperson versus a closer.
You see a sales person, they would push.
They would use aggressive tactics.
When you think of a traditional sales person, what comes to mind? Comment below.
It’s snake oil, it’s scammy, it’s slimy, it’s pushy.
Versus a closer.
How do you know when you are a good closer? After you’ve done a sale, after you’ve closed a prospect, when your prospect says, “Thank you.
” “Thank you for helping me make this decision.
” “Thank you for helping me move forward.
” That’s when you know you are a good closer.
There’s a big difference, sales person and a closer.
You see today I want to teach you something very very critical.
Why you should stop selling and start closing client deals, and what is the most powerful way that I know of to close, and it’s not what you think.
Today I’m going to teach you what I call “Value in advance” Write it down.
The formula is called “Value in advance.
” Now, you can see on my social media I have millions and millions of followers, and every single time when I make an offer, when I sell, when I try to close a sale, instead of waiting for the phone call or waiting for the meeting, face to face to do all your closing clients, that is very difficult, because you only have a very short period of time to persuade, convince a prospect to say yes.
Instead I believe what you need to do, you need to do a lot of work, before you even open up your mouth.
A lot of work needs to be done before you even say a single word.
In one of my previous videos, I talk about this.
The best way to sell a box of chocolate is what? Is to give people a taste.
One piece of chocolate, if they like that they’ll want to buy the whole box.
It’s exactly the same in closing.
I don’t want to count on closing, that closing part, that conversion part, that face to face, on the phone part, to do all the heavy lifting.
I want to start closing way in advance, and the best way to do that is “Value in advance.
” How can I provide value to someone in advance?
For someone who is consuming my materials, watching my video, consuming my content.
When I release something, when I make an offer, the trust is already there.
That it’s easy for them to say “Yes.
” Let me give you a perfect example.
Let’s say you are a martial artist, and you are teaching someone how to be a black belt, and of course you’re not going to be a black belt over night.
There are a series of steps you need to go through in order to attain your black belt.
Lets say the very first step is you need to learn how to do a proper stance.
Okay, that the first step, and then you need to have some basic flexibility with Paid Social Media Marketing.
How to do stretching, stretching exercise, and then basic punching technique, and then basic kicking technique.
Lets say and then you learn some jumping kicking technique.
Then later on you also have power and speed, endurance.
Lets say it takes you seven steps to get from point A to point B, you with me? The best way I could convince someone to say, hey I’m the guy that can teach you how to be a powerful human weapon, how to be that confident black belt.
How To Start Social Media Marketing As A Beginner - STEP BY STEP
Instead of telling you how good I am, I know it takes you seven steps to get to your goal.
All I need to do is provide value in advance.
Let me teach you through my content how to do a proper stance.
Let me get you to that first step.
I’m not going to get you to the end goal, but I’m going to get you to the first step.
I might even teach you some basic stretching exercise that you can do from the comfort of your own home.
To help you become more flexible, to get you to almost step two.
Now what happens is this.
That if I am the person that gets you from point A and then point B.
Not to the end goal yet, but you’re already getting value from the free information, the free value I’m providing, and what the prospect is thinking is this, “Wow, If I’m getting so much value from the free stuff, if the free stuff is this good, I wonder what the pay-stuff is going to be like” and that’s exactly how the “Value in advance” formula works.
You don’t wait till when the money takes place, the transaction takes place to start closing.
You started closing from the beginning.
When you’re delivering value to the marketplace.
You provide so much value in advance when you make an offer your prospect is like this is a no brainer.
Clients Say, “Let Me Think About It.” And You Say, “..."
Of course I want to buy.
I’m already getting so much value.
You’ve helped me solve the first two step problem.
I know I have five more steps to go.
Of course you are the man, you’re the woman, you’re the company I want to go with.
Instead of trying to convince them, you don’t know me, you don’t like me, you don’t trust me, give me some money.
No! Give them some value upfront.
Help them solve some problems upfront.
When you do that through social media, through video, through education, through content, that’s a smart way to do it.
You can do this on a massive scale.
You’re impacting so many peoples lives, and you’re adding so much value to people’s lives.
When you make an offer, it’s easy.
When you do make an offer, then it is just a moment when you realize all the hard work you’ve done in he beginning.
You’re not selling selling selling, trying to use some gimmicks or techniques or whatever tricks trying to close people, and there’s a time and place for that, but you don’t need that.
I bet I have so many students, if you’re watching this comment below.
You’ve gotten so much value from my free content, and then by the time I make an offer you’re like Dan is the guy, of courseI want to learn from him.
I want him to be my mentor.
Why? Because, I’ve done so much.
I combine and I strive to combine my branding, my education, my marketing and closing all as one thing.
Instead of isolated components,I treat them as one.
I strive to get to a point where it’s automatic closing.
Where the closing is natural.
Where it’s not forceful.
That people are happy to be closed.
That’s exactly why you need to stop selling and start closing Paid Social Media Marketing.
I’ll teach you one more thing before we go, and that is this, every single time you offer something, every single time you make an offer, you want to strive to deliver 10x more value.
Meaning this, this is what I truly believe, it is my mode in business.
If you sell something for $100, what can you do to strive to deliver 10x more value? That’s $1000 worth of value, when you charge $100.
When you can do that it’s easy.
It’s easy to close.
because people can see the value.
It’s a no brainer that they want to buy.
They are happy to buy from you, because they can see how much value you are delivering.
I want you to think about this.
How can you implement “Value in advance” in your business? How can you deliver 10x more value?
What can you do?
I want to leave you with one thought, and that is this, closing is not something that you do for somebody.
Closing is something that you do for somebody.
How to Build, Grow, and Scale Your Own Paid Social Media Marketing:
- [Gary] Staphon.
Got these for four dollars.
- Get the hell outta here.
- [Gary] Garage sales, baby.
Trying to tell people.
- Four dollars?- [Gary] Four dollars.
What? - In Jersey?- [Gary] In Jersey.
My size too.
It was funny I saw them, I wasgonna buy them just to give to like somebody to flip.
- [Tyler] Yep.
- [Gary] 'Cause I saw a 10 andI knew I was gonna kill 'em and then I looked atthem I'm like, "Oh, a 10.
5," I'm like eh.
("Unstoppable" by This Is Wolff) ("Beauty In The Struggle" by Justin Stone) Monday morning, feelin' pretty good.
Lot of stuff going in the world of business but especially on my mind is very massive decline of retail.
Retailers, retail locations.
We've had more bankruptcy inthe retail sector in the first quarter of 2017 than we didin the entire year of 2016.
I think that's just the beginning.
I think we're seeing thatthe, not the collapse but the recalibration of retail in our society.
Rents are overpriced for thereality of the traffic that is being deployed as we continue togo more and more e-commerce and as brands get marginalized and more and more players coming to death of a thousand cuts and so I think it's a really interesting time and I thinkit's an absolute preview to what's gonna happen to thetelevision commercial industry.
You know with every OTT player, Netflix, Hulu, Amazon and I can't imagine the Facebooks and the Googles of the world not getting more serious about it.
Apple, obviously, Planet ofthe Apps, like original program, supply and demand, fragmentation.
Bottom line is the moneythat brand spent on television commercials and on banner ads is going to collapse over next five years.
VaynerMedia is going to be in anincredible position to pick up those opportunities and I continue to be on the aggressive offense to structure my company, hire the talent.
Couple people I met withrecently that I'm about to hire that are just straight ninjas for 2021 but 94% of the agencies in the market wouldn't know what to do with them in 2017.
So excited about that.
Got a lot of stuff going, just the way we're rolling on our side.
You know, really good on this Monday morning.
Cool, right? Bought 'em at a garage sale.
- [Other Tyler] This weekend?- [Gary] Yeah.
- [Other Tyler] How much you pay for 'em? - They wanted 10 but I got 'em for 4.
When they want 10, you offer 2 to set the tone.
Too many people are like, "What about 8?" Settle on 9.
I go 2 to startle them and see what happens.
("Beauty In The Struggle" by Justin Stone) I genuinely believe that our SMB VaynerBeta P&L can be in the ballpark of (censored) dollars next year.
So, just from all directions.
On the flip side, just lookingat the feedback and things of that nature, it's real.
It's very real.
I think the answer for somethingthat big is we have to have it integrated but we have tothink about how to integrate it without it slowing us down or creating too many, what we're trying to do here, get faster.
Anyway, it's big.
It's real, real big.
'Bout to change the small business world.
Small business 'cause I knowthere's a lot of entrepreneurs by definition companies that can afford $25-30,000 a month to change their business but that could change it big.
About to crush it.
- [Taylor] This is insane.
- How are you?- Amazing.
- Real pleasure.
- [Tyler] Two hours of shadowing with you.
- I love it.
Taylor, it's a pleasure, man.
- [Taylor] Kind of like what can he call you in for? It's like so much that you come here for.
That I need to pick up.
- [Gary] Yeah.
- [Taylor] Business is going really well.
- [Gary] I think it comes, as long as you're executing on your ambition.
- [Taylor] Yeah.
- [Gary] You know, like to me,I don't think I can call people out so easily if, I think I can call people out all the time because my ambition for what I want to accomplish is so great.
- [Taylor] Yeah.
- But I think my ambition's crazy.
- [Taylor] Yeah.
- Where I'm at right now, 99% of people won't get to.
So, I'm always scared to makesure that people know, here's what I don't like.
Don't tell me that you're gonna buy the Raptors and work like that.
- [Taylor] Yeah.
- Tell me that you want to have a good living.
Spend time with your daughter, travel the world.
Well then all of a suddenyou can get into hundreds of thousands of dollars a year.
- [Talyor] Yeah, exactly.
- So I think that's the thingthat I want to spend more time clarifying for people.
Which is like, and I've been saying it, right? Don't let your mouth outpace your actions.
I think that when I meet people, we jam, I want to make sure they'rereminded that I'm not gonna, you know.
People are like,"GaryVee, call me out.
" I'm like, "Well, first of all,"-- - [Taylor] I know, yes.
- You've seen it.
Like but first help me like what you want to happen.
Because for $70,000 a year youcould live like a ridiculously happy life and do a lot of stuff.
Like people don't get it.
Like price list, and where's the beef, and just do it, that's what matters.
Creative is the variable of success.
The problem is you need to make$50-200,000 videos for Facebook where the media the amplification of a million is worth like 5-6 million on television.
And you need to make four ofthem because Doritos means something different to a45-year-old African American woman with four kids in Manhattan than it does to 17-year-old Ricky inTexas, in San Antonio.
People don't get it.
Let me rephrase, people get it.
The world is, the corporateworld and agency world isn't built to do the work that'sactually driving business today.
("I Just" by Justin Stone) I'm not kidding, I don't want to hurt feelings.
I'm trying to be kind here.
Let me explain.
When the market's good, everybody's a hero.
You know, what you're gonna hear for the next 40 minutes is I don't know when your economy gets soft, if ever, but if it does, you'velived through ups and downs.
- [Man] Yeah.
- I want to give you toolsthat will allow you to navigate.
I think of myself as a wartime general.
I like being a businessman when it's bad.
Wine Library, my first business, VaynerMedia, this business,--- [Man] Yeah.
- both in the first two years of me operating, the economy collapsed.
- [Man] So Gary, the reason why you like operating in shit, tough markets is why? - 'Cause A-players win more.
- [Gary] When times are good,--- [Man] Yeah.
- [Gary] B's and C's and D's get too much.
- [Man] Got you.
- [Gary] Got it? Because there's a lot of peoplewho are watching right now that are taking the money they're learning, they're getting and they'reover-leveraging themselves.
They're buying homes and carsand watches instead of investing in their business, saving moneyso when things hit the trash, you know, if you saved a milliondollars in cash if you're really good at what you do and the market collapses, well all of a sudden, property that was $3 million, might be $1.
5 and $1.
5 might be $480,000.
You then take that million dollars and you deploy it.
And when things go back up you've made real wealth.
Instead when times are good,people out here are buying vacations to Maui and buying better cars and buying a bigger home.
Over-leveraging themselves,getting too many mortgages and then they get caught.
- I love that winners win and that losers lose.
I love the meritocracy of business.
And in real estate over the last, forever, and through my 20, 30years professionally that I've paid attention to, and I say 30 because as a kid I started studying stuff.
You clearly see the pattern recognition.
Notice the stories of allthe people that you respect.
It's when the Great Depression and during collapses, that's where all the wealth is made.
- [Man] Yeah.
- [Gary] So how do you position yourself? How do you build your brand? How do you build a marketingengine for your organization or your agents or whatever you're trying to do.
I'm a businessman, anything yousay I'm comfortable in answering because that's what I do.
Alright, Passover which means it's time to go home and do the family thing.
So, hope you got some good stuff today.
Maybe that last interview gave you some good stuff, right? And that's it.
("I Just" by Justin Stone).
How to Start a Social Media Agency in 2019: VaynerMentors Consultation
Welcome YouTube to another video in thisvideo what we're gonna be talking about is I'm looking at the list chip boomfrom the comments and Instagram stuff like I brought it over here so I keeplooking back just think like literally like right here right yeah okay you guysthe truth about running an agency that's a number one question over the last twoto three days and I was pulling my Instagram and if you even followed me onInstagram what do you do and go click the links in the comments and form afollow me on Instagram these videos come out like once in awhile those videos come only daily so one of the things that you know a lot ofpeople want to know from what if you follow me for the Tai Lopez program orplenty of the other programs I'm involved in they teach about a agencymodel is the truth about it you know some people struggle with it some peoplehave amazing success with it and it really depends on you know your mindsetthat's what it comes down to that's a whole other video but what my you knowwhat my core unquote opinion is and the truth about running an agency for meit's I'm not biased or I don't even though my biggest company is the agencythat I run however the one thing you gotta look at from a businessperspective is like what is the easiest business model that you as a brand newentrepreneur can get yourself into you know you're currently working a job yourcurrent school whatever it is at the end of the day you have to figure out whatis the number one thing that you can do what is the number one thing that youhave access to then there's not gonna cost you a lot of money and that isbusinesses that are in your neighborhood that you you know you communicate withyou deal with on a weekly daily basis and you could literally give them aservice to take them online because a lot of times business in today's day andage is struggling because they don't know how to market to get new clientsnew customers so you know the truth about it now at the end of the day nomatter what business you look at whether you're looking at agency Shopify Amazonbrick-and-mortar corporation style business is like there's so manydifferent styles of business that you can build is you know what is it likethey're all gonna take work ok there's nothing that's out there I'm not gonnatell you that you know you can make you know million dollar your business andit's not going to take work everything is going to take or to where I am todayis taking me eight years to get to this point in my life ok like literallyconsistent day over day month over month week over week year over yearyou know it's literally got take me eight years to get to this point and thenumber one mistake that most people think is that they can wake up one dayand the next day they can literally be in a ten thousand dollar month businesscan you do that in 30 days yes if you don't succeed esq 90s yes but you haveto work like that's what it comes down to like you know I'm not here on thisYouTube channel and I don't want to attract the type of audience where it'slike you know you think you're gonna make money quick you're gonna to getrich quick scheme or some kind of shit like that because that's not the kind ofstuff that I teach at all if you've looked at any of my other videos if youlook at me on social media on any of my other social media I'm very wrongI'm very straight up I'm pretty pretty blatant with those stuff that I say thereason being is because I don't need to sugarcoat the shit that most people aresaying on YouTube okay people are gonna tell you some BS out there and they'regonna tell you that you can do it really easily but no it's going to take workyou have to get off your ass and get to work for you to get anything if you doif you are not willing to do that you're not gonna get the results okay so thetruth behind an agency in my opinion it is the easiest business to start intoday's day and age in an online so it doesn't have to be paid traffic likewhat I dunno I'm business builder you can do social media you can do videoagencies you can do pay traffic agencies you can do SEO agencies there's so manydifferent digital agencies that you could start today and it literally allit takes is sweat equity like when I first started I got my first couple ofclients I don't run any ads to get me flat I literally just got off my asswent down to the local split ball and I started just knocking and talking tobusinesses and that's literally all I did today you can do that using coldemail you can do that using LinkedIn there's plenty of different things thatyou can use to get those results I'm like this that's the kind of stuff thatyou know I've been fortunate enough to teach insight I'll open this program andfortune up to teach inside my programs and a few other programs that I'minvolved in but stop thinking that it's something that you can make doesn'tmatter you know like literally this doesn't matter maybe one day I'll do avideo on like you know breaking down the grade of like agency where Shopifyversus Amazon versus you know brick-and-mortar and like and kind ofshowing you guys on the water like a whiteboard behind me or something a lotwhere it's like what is the least amount of resources you need to get into abusiness and it's an agency you literallyyou need is like a laptop or even an iPad like if you have one of these iPadsthat's all you need and you can get yourself going so stop it like listeningto people that are gonna tell you that it's going to be you know all airy-fairyand shit like just stop like stop following this people you're you'refucking up your mindset by doing that because you know all people are tellingyou they're lying to you to try and get you to follow them without actuallytelling you the water to involve it's going to get easier a hundred percent itgets easy all you need is one client you believe in yourself you get one plantyou repeat that process rinse and repeat that process if you canget one you can get ten if you can get ten you can get 100 so just keep doingwhat it takes to get done and if you need help subscribe to this YouTubechannel go follow me on Instagram because or if you really want to I don'treally give a shit if you do or don't click the link in the bio somewherebecause there's gonna be a link to a course and I teach them how to build avery profitable agency and I teach and I show you all kinds of agencies one wordsite you know where I built the first half of my life in the agency worldwhereas travelling the world and doing clients just like more of like anoutsourced agency versus now I have a full team we've got eleven people thatwork for us across the world and you know how to even build it like an actuallegit structured agency and that's the dinner they you know I don't care if youbuy it or you don't if you do and you really want to know how to build a realagency going in like that's literally my call to action for you like that's itlike I don't really care um other than that I hope you guys enjoyed this videodo me a favor and give this video a thumbs up because if you if you reallygot value out of this video and you understand the truth about the agencymodel it's the easiest one you can get into however it's gonna take work likeit's easy to get into but it's gonna take work so that's a literally thetruth of it and like to give if you give this video a thumbs up for me leave us acomment if you want to know more videos about like specifically but what'sworking in the agency we're put in the comments because I'm reading thecomments by team 3 in the comments and we'd love to give you some more value onthat so look forward to seeing in the next video.