So in today’s post, I’m gonna talk about how to start your own digital marketing agency, okay?
How did you start how to get your first clients and Online Business ?
And then how to go through take it from zero to ten thousand dollars per month.
Okay, and then once you’re at ten thousand dollars per month How many of you guys would love me to show you?
How to take it from ten thousand dollars per month to even a hundred thousand dollars per month in Online Business ?
How would you guys like to see exactly what I’ve done to go through within twelve months?
Take my business from in essence zero to over a hundred thousand dollars per month with what I’m doing here, okay with Online Business ?
We’ve got star from Venice Beach what welcome star Okay, awesome guys.
That’s we’re gonna cover today at AgencyConsultin.io and more things too. We’re gonna go through because obviously like if you’re wanting to start your own digital marketing agency. That’s the core that’s obviously the title of this video.
You need to know how to get your first clients. You know how to go to have success with those clients because I know a lot of people. They like want to start their own agency, but their biggest fear .
This is me a couple years ago is why I want to get clients. But what if I have no idea how to help them how to run ads for them how to get leads or success or any of that stuff.
How to really build a digital marketing agency?
So, I want to cover that for you all today get those first couple and honestly, you can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy.
It really is not that hard. That’s what I went through and did but now I’ve kind of merged to the fact where I am Just you know I’m trying to go through and specialize only in sales and market.
We’re going to talk about that here as well, okay, so Awesome guys.
Let’s jump into this so the first point.
What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency.
Whether it’s SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I’ll tell you about here It is a little bit, but you need experience, so it doesn’t matter.
What clients you’re going to go through and grab could be chiropractors, dentists, real estate agents, gym owners, restaurants anything you just need to go through and get familiar with the whole Facebook advertising marketing process right now when I first got started This is me back when I was super naive with all this stuff.
Whatever the timeframe is and say hey look you know I’ve been really studying Facebook advertising.
It’s really hot right now, there’s so many successful case studies out there and I want to go through and help you with your restaurant with your gym with your you know real estate agency.
Whatever it is and help you go through and market that business Okay, so you go through and you say hey?
You don’t even have to pay me Okay After the two-week trial or before we trial whatever you’re doing you can say then we can go through and we can talk about What the right amount to pay me is?
Bid, Proposal, Pitch - How to Get & Close Clients
And we kind of move forward from there, okay, so we’ll just like we’ll use your Facebook advertising money Okay So they set aside a budget of 200 400 500 whatever the number is and you go use that money to gain that skill set Because honestly guys I’ve been through a lot of Facebook advertising Courses and all that stuff especially when I first got started but honestly at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff And you will learn way quicker way more by actually going through and gaining that experience okay, so anyway, that’s number one and the best way to go through and get clients you guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on Facebook hey, I’ve been studying Facebook ads where I’ve been studying you know at Google Ads or whatever you’re like been focusing on and I’m looking for some people to go through and help them out.
Struggling to Start a Digital Marketing Agency in 2019? Here’s a Online Business on what to do, step by step:
We all want to know how to get people to buy from us, right? I mean, that's why you'rewatching this video, probably.
Salespeople always ask me how can they get more people to say yes.
But what about those thingsthat we're doing, or not doing, that are causing people toactually not buy from us? Understanding the reasons whyclients don't buy from us, in many ways is more important.
Because once we change those behaviors, we lay the groundworkfor closing more sales.
In this video I'm going toshow you the seven reasons that clients don't buy from you.
Check it out.
(clicking and whooshing logo sounds) Number 1.
The wrong people.
This point comes first, becauseit is so damn important.
And it is killing so manysalespeople out there.
There is a natural attractionfor many salespeople to sell to the most obviousand willing prospect.
But the person thatthey can easily access, the person that they can relate to, isn't necessarily the personwho has access to big budgets and can really make a decision.
So make sure that you weedout those wrong people, and only spend your timewith the right people.
Imagine that you answer the phone and someone on the other end says, "Hey, Sarah! How are you doing today?!" How would you feel? Or imagine that you'rein a buying situation and you tell the salespersonwhat you're looking for, and then ask if they can help.
Imagine that thesalesperson responds with, "Of course we can! "We have the best solutionsof anyone out there!" How would you feel? Well, most salespeopleare actually doing this.
And it's turningprospects off immediately.
It's time to drop the enthusiasm and instead act more like a doctor, simply just trying to understandwhat's really going on, understand what they're looking for.
Have you ever caught yourselfin a selling situation doing most of the talking? If so, then you are pitching.
And your prospect was probably tuning out.
Prospects hate the pitch.
Not only is it old school and sales-y, but it's also boring and frustrating.
It's like a lecture incollege or in high school.
Prospects instead want tobe engaged in a dialogue, not listen to your monologue.
Don't get their challenges.
Most salespeople focus on whyprospects need their offering, when in a selling situation.
They're trying to persuade.
But prospects really don'tcare about your offering.
They don't care about all ofthe cool features and benefits that you have to offer.
All they care about is solving their most pressing challenges.
This is why, as salespeople, we need to understandwhat's really going on with our prospect.
We need to get to the keychallenges that they're facing, in order to show them howit will actually be solved.
Not clear on upside value.
Have you ever had a prospect where there seemed to bea strong relationship, and they really had challengesthat you could solve, but you still didn't close the sale? If a prospect ultimatelydoes not buy from you in this situation, it's because they didn't see the value in making that investmentin your offering.
This is easily avoidable by helping your prospectclarify the upside value of working to solve those challenges.
So ask you prospect a question like this: What would it mean to your company, in additional revenue or profit, if you were actually ableto solve these challenges? By getting a dollar figure, you get the prospect to see the value, through their own words, in your solution.
No budget talk.
Salespeople get souncomfortable about money in selling situations.
And for most of us, it goes back to that awkward experience as a kid, when we asked our mom ordad how much they made, and they told us that itwas none of our business.
After that, money talk waspretty much off the table.
But in selling, you need totalk about money with prospects before presenting the solution.
Without discussing money up front, you have no idea if you're even on the same page about money.
Get the budget before youpresent your solution.
Where's the scheduled next step? Ever been in a selling situation where everything was going well, and then the prospect askedyou to try them back next week, only to have them just kind of disappear? This is a common death for so many sales.
And it's completely avoidable.
At the end of every prospect interaction, be sure that you schedule a next step.
That means that you agreeon a specific time and date, and you send out a calendarinvite for that next step.
Always have a scheduled next step.
So there are the seven reasons that clients don't buy from you.
I wanna hear from you.
Which of these ideas didyou find most useful? Be sure to share belowin the comments section to get involved in the conversation.
And if you enjoyed this video, then I have this awesome free e-book on 25 Tips to Crush Your Sales Goal.
Just click right here toget instant access to it.
Also, if you got some value, please like this video below on YouTube, and be sure to subscribeto my YouTube channel by clicking right here, on my little face, to get access to a new videojust like this one each week.
Until next week.
How To Start Social Media Marketing As A Beginner - STEP BY STEP
One of the questions that I get from youguys all the time is "Jordan how do i price my services for my marketingagency?" Well in today's video we're gonna go through a bunch of the pricingstrategies and tips that you're going to want to be aware of for each differentservice for your marketing agency so if you're interested in that stay tunedhere we go.
All right welcome back everybody my name is Jordan Steen alsoknown as Cereal Entrepreneur and at this channel we talk all about starting amarketing agency building a personal brand or really just building any kindof online business so if you're interested in any of those topics makesure you hit the subscribe button and the notification bell in the bottomright hand corner so that way you get all of our updates free trainingsgiveaways that we do here at my channel every single week now pricing yourservices can be super challenging and this is something that is very importantto do because it tells whether or not your business is actually gonna make itor not and especially if you don't have any experience this can become even morechallenging so that's why in today's video I wanted to go through theguidelines for social media marketing email marketing website design anddevelopment pay-per-click marketing and search engine optimization and we'lleven talk about creating content for your clients or any potential businessthat you might be working with and how you're gonna want to go about pricingthose services oh and make sure to stay tuned to the end of this video where I'mgonna give you one thing that you're going to want to know about pricing yourservices that I swear by that a lot of people try to avoid but I promise youit's the best way to build campaigns and pricing packages for your clients andit's something that you're going to want to know now it's important when puttingtogether your pricing strategy to understand a couple of things the amountof time it's gonna take you to complete a job also your value right and whoyou're going to be hiring or outsourcing work to what their value is rightbecause those two things really determine what you need to charge sothat way you make a profit right you need to make more than you're spendingon the completion of the service then you are actually bringing in from yourclient right you need they need to be paying you more than what you'respending on that service to complete it and so that's something you guysneed to start looking into really you need to look at things on an hourlybasis how much does the service cost per hour and whatwill it take for us to get it completed and a lot of the times what happens ismost businesses go in and they undersell themselves and then they start doing alot of extra work that they didn't agree to and what ends up happening is you'respending way more time working on one little project than you should be rightand so that's what you guys need to start to understand is instead oflooking at it as we're gonna do this many post look at how much time it'sgonna take you to complete all of those jobs and then what you're going to haveto pay someone or what your time is worth to be able to get those jobs doneso what I would recommend for someone newer or even someone not newer is toput together some base price tiers or packages that basically say at thisrange we're going to do this much work or at this next range we'll do this muchwork right and what I always recommend is starting off with a minimum of abouta thousand to $1500 going up to about $10,000 to start right because most ofyou aren't gonna take on the $50,000 a month clients just yet and I wouldn'trecommend doing it yet if you're brand new either so put together your basepackages from about 1,500 to about $10,000 and what those would look likenow the cool thing is if you're working in a specific niche or two or threeniches then the the cool thing is most of the time you're gonna be performingthe same services for the same style of business and the reason being is becauseonce you figure out a method it's going to work again and again and again fordifferent for different businesses in that same niche so quick question do youguys offer pricing tiers or do you actually offer packages to your clientsI'd like to see what you guys are offering so just leave that in a commentbelow now personally I recommend doing at least a little bit of social mediamanagement in every package or you know campaign that you put together for aclient a lot of the time especially with local businesses it's going to be forremarketing purposes right running remarketing style ads to people who havevisited the website because cold traffic is a lot harder to generate for smallbusinesses with limited budgets and limited ad budgets so I recommendlooking at doing at least a little bit of remarketing for businesses on socialmedia and if at the very if they can afford to do more than do some of theirmanagement and posting and community engagement as well so really you're justgoing to look at spending up you're having them spend at the veryfive hundred dollars for you to manage one to two accounts one big account likeFacebook or Instagram or YouTube something like that and then the otheraccount would be you know Twitter or something smaller LinkedIn somethingthat they aren't doing as much focus on but they're still wanting a presence tobuild there in the future and then as they up their budget you can start toadd in more services for each of their primary platforms but ideally to managetwo or three platforms let's say it's Facebook Instagram and maybe you knowLinkedIn you're wanting to get about a thousand to fifteen hundred dollars atthe minimum to do the wide range of services where you're posting on eachplatform maybe once you know not even necessarily once per day but at leastfour to five times per week and you're doing some remarketing on their ad spendplatforms and in case you didn't know building the proposal is part of puttingtogether the pricing strategy because that's where you start to put togetherthe price to go in and pitch that business owner so if you aren't familiarwith the proposal side of things and how you should actually go about buildingthose then check out this video on the top right hand corner now the next thingwe want to talk about is with ad spend an ad spend is something that you'reactually going to add on top of your management fee for social right so ifyou're managing their social campaigns that's fine if you're spending on adsyou need to charge them a separate fee and this is essentially how I work itout if they're spending less than $3,000 then I will give them a five hundred toseven hundred and fifty dollar management fee that's it flat ratemanagement fee above three thousand dollars I will charge them anywhere from20 to 30 percent of their ad spend it that way it makes it a little bit moreaffordable for clients who are on the lower end but also you have to makemoney right and if a client wants to spend five hundred dollars on ads andthat's all they have that's fine but to do twenty to thirty percent of a fivehundred dollar spend is only a hundred dollars and that's still a lot of timethat you're putting into creating the campaign so not worth it right that'swhy we recommend a flat rate for the first three thousand dollars and thenafter that you can switch to that twenty to thirty percent model the third thingwe're going to talk about is email marketing and automation and this isalso a really lucrative service if you do it the right way and if you run emailmarketing campaigns effectively a lot of people think this is airrelevant form of marketing but if you do it the right way it really is a superlucrative style of business and really a super lucrative style of marketing sowhat I recommend here is if you're going to do email marketing for most of youwith local small business clients you don't really need to worry about thistoo much newsletters all of that isn't super effective but if you do havemedium-sized businesses or online businesses that you're working with thatcould definitely use an email marketing campaign then you're gonna want to startby building automations and I recommend starting with at least a $500 charge permonth to manage and keep up with that automation updated make sure that you'reyou know making sure that people who unsubscribe get removed and that you'reupdating tags and links inside the automations to make sure that itimproves also because you're going to be managing the lists and segmentingcontacts inside of those lists so you're gonna want to make sure you charge atleast $500 for the basic automation now when you get into super complexautomations for email and you're driving several thousands of subscribers permonth or essentially leads per month then you need to be charging what it'sworth and so for something where you're generating I would say look at it at acost per lead basis right what does the average lead generate them in sales howmuch does that average lead typically cost online via email marketing and thenwhat you can do is you can kind of set your pricing based off of that or youcan do a flat rate we build an email automation funnel that manage it that wedo this much management this much segmentation we do this many lists thatwe build new each month and we'll update this we'll manage this many contacts fora minimum of $5,000 per month right so it's kind of up to you you need to lookat each service and say okay how much is it how much time is it going to take usto manage that automation to segments to do tagging link building andoptimization for that email campaign each month and at the very minimum youshould charge you know whatever your hourly rate is times the amount ofmaintenance but also take into consideration if this is an evergreenautomation it's going to continually generate leads right so you want to makesure that it's set up in a way where you're continually being paid your valuefrom the amount of leads that you're generating for them the fourth thing wewant to talk about is basic SEO services because we'relooking at minimums for this video right and so what I recommend is at least aminimum of $500 per month and this could be to optimize their site blog contentdo keyword research and the very minimum of what's required now the more contentyou add into the creation process each month the more pages that you'reoptimizing each month shouldn't be incorporated into the cost factor theminimum though should be about $500 per month to manage several pages each monthalso there's other services out there that really work well for localbusinesses like for example we recommend in my course van desta and then that'sit as a service that costs $249 and you can easily turn around and chargeclients around 250 to 300 dollars per month for that same service and what thecool thing is is with the nastas platform you can put up to 1,000 Ibelieve new customers on to that one license right so you can have a thousandpeople paying $250 for a product that you're only paying $250 for do you seewhere the money comes in and so that's the thing you have to look at whatsoftware services you're going to use if you're going to use any how you're goingto resell those and if you're not going to use those software services whatspecific on-site or off-site SEO marketing services are you performingthat you're going to be charging for the next service we're going to talk aboutis pay-per-click and that's with Google Adwords and this one is super simplelike Facebook ads and social marketing I recommend doing a minimum of a $500management fee and I also recommend if you're going to work with businessesthat they spend no less than $1,000 on a pay-per-click campaign on Google it is avery competitive market and it is more expensive than Facebook so you're gonnawant to keep that in mind a minimum of $1,000 and again the same rules that weuse on social ad spins apply to pay-per-click we're gonna do 500 dollarsup to $3,000 in ad spend and then from there we're going to charge a 20 to 30%management fee on the total ad spend finally is web development and this isone of the hardest services to price for because you could have a four page basicsite to an eight page basic site or you could have a site like mine CerealEntrepreneur where we have over I think over 300 pages because we have a ton ofblog content and other pages that kind of relate back to our site so to saythat it would just be anywhere from a thousand to five thousand dollars wewould be a little ignorant what I going to tell you is this one of thebest ways to get a good price for a new person in web development because now Ican look at a project and kind of gauge about how much we should charge just byknowing the industry and how websites work for someone new what I recommenddoing is going on to something like lucidchart and building a workflow orreally a skeleton of your website basically just draw out what yourwebsite is going to look like all of the pages all of the navigation how manytabs you want in each right and then you what you can do is you can take that toa developer and give them your budget and say look I'm not trying to spend anymore than this on this website do you think this is a project that you canmanage then they will give you a yes or no and why or why not and then you canreally start to figure out well why wouldn't they give you that rate whywould they give you that rate should you have done you know ask for a cheaperrate and then what you can do is you shop around that's what you know newpeople that you just have to learn to shop around really and to figure outwhat people are charging for specific services also to be able to look atportfolios for those web developers and say yes that's a good site versusobviously no that's not a good site I would never pay you $5,000 for that nowpersonally I don't manage web development like I'm not a web developerso if you want an idea of a site project and what we did and how much our sitecosts now again we already have a lot of this pre developed all they have to dois migrate a lot of it but we migrated our site and did a complete redesign ofour site and added a few extra pages but if you want look at the CerealEntrepreneur web site we spent about two thousand dollars developing that sitewhich is a site that you could easily take and turn around to another customerof yours and if you include the kajabi back-end that would be a fifteenthousand dollar site but if you just look at the front-end WordPress sitethat you guys see a CerealEntrepreneur.
Academy that site alone we would havecharged about five to eight thousand dollars for due to the fact that we haveall kinds of different content tons of blog articles different pages thatinterlink together it has a fresh design tons of video incorporated that we youknow used to build the the authority of the website and really it's just a greatlooking site very high-performing site and so we would charge anywhere fromfive to eight thousand dollars for something like that and we only spenttwo thousand so you guys see we actually charged about 1.
5 times as much to twotimes as much as what we spent on that project andanother note is we developed it through developers in India so we got it atabout eight to ten dollars per hour on development and that's a verycompetitive price range eight to ten dollars per hour from someone in Indiais somewhat you can expect from a decent you know experienced developer in Indiathe last few things we're gonna talk about our landing pages and lead magnetswhich if you guys have heard of clickfunnels you've definitely heard oflanding pages and what I recommend guys is charging at least 500 upwards offifty thousand dollars on these lead magnets and again it takes anunderstanding of what kind of lead magnet are we creating is this aone-page simple one image call-to-action go to the next page thank you type oflanding page if so that one's probably around 500 to maybe $1,500 at the verymost depending on the industry you're working in but if you do a full lawnwebinar with four different processes in it does tracking and it does all kindsof integrations with email remarketing and stuff like that that's a differentkind of landing page with a whole different type of objective and feel andyou'll want to make sure you're getting your values worth that's why people whoactually come out of clickfunnels little training academy they're charging tenthousand to fifty thousand dollars per month just for one funnel for someclients so if it is effective if it is something that looks good and it takes awhile to develop and you're doing custom design versus just templated blockbuilders then you'll want to charge more so that's again where you want you'regonna want to look into the development side of things paying a developer todevelop that landing page for you but also taking into consideration how muchvalue you're able to generate for that business how many new leads are salesdid you bring in or can you potentially bring in for that client and thentranslate that into value on your end what about content creation rightbecause we all are looking at blogs and videos and stuff like that what contentcreation is also very different what I recommend here is looking atprices on competitive blog writers and designers graphic designers because youhave a blog writer who writes the blog but then you also have graphic designerswho create the the creative elements that go inside of a blog right outsideof that what do you have video well what you want to look at here is yourvideographer how much does a videographer cost which is anywhere from$30 to hundred and fifty dollars depending onwhere you live the experience level of that videographer but also you have tolook at the video editing which you can easily hire someone for around ten tofifteen dollars overseas on a platform like Upwork and so it makes it superaffordable for you to be able to get these jobs done why because you knowexactly where these people are at you know how much they're gonna charge andit makes it easy for you to price your services because you know what you'respending on each job but that's it for today's video guys if you want to seemore on pricing marketing services all you have to do is go right below thisvideo in the description we've left a link to our blog where everything wecovered in today's video will be there plus tons more information because wedon't want to make this a 45 minute video but if you want more informationabout pricing and all of that make sure you check out the blog over at CerealEntrepreneur Academy but since you guys stayed till the end I'm gonna give youmy super secret tip and it's not really secret if you're in one of my coursesbut because we talked about it in there but my strategy to pricing is and thesecret really is the fact that it's different for every customer we don'tlook at a customer we don't go into a customer and say this customer is gonnabe the fifteen hundred dollar package we go in and we say "Mr.
Customer what areyour goals for your business? What are you trying to do? Do you want one morecustomers three new customers twenty new customers what is it that you want to dodo you want to just drive more traffic build awareness about your business inthe area because nobody knows you're there yet right what is your goal foryour campaign?" And then once we understand that we take a look at thebusiness the competitors and what they're doing what's currently workingwe take into consideration what type of business so they are are they localare they regional national right and then once we understand all of that thenwe go back and we look at the services that we have in our you know in ourarmory basically and we say what can we take from those services to provide acampaign that's going to benefit them but also that is something that's withinthe price range that we kind of came up with in the first initial meeting we hadwith them right because in that first meeting you're asking questions likewell what's your marketing budget been like in the past what have you done inthe past did it work right and that's going to tell you about how much they'respending then you take that and you start to use it to gauge basically whattype of campaign you're going to start them off with and then you put togetherthree different pricing packages basically for them with a middle tiera higher tier and a lower tier so that way it's hard for them to say no to apackage because it can't be too expensive it can't be too cheap rightyou you have one that's either right there in the middle or it's justaffordable enough or it's perfect and that's what they were wanting to see andthat's why I always start with a higher-end package first to see ifthat's going to be the one that they're looking for now guys we've done tons ofother videos on pricing services and there's tons of other information thatyou might want to know so if you want to check out those videos all you have todo is like I'm showing you right here in this video just go over to my youtubechannel click on that little search icon and then type in pricing and it willshow you all of the pricing videos that we've put together on my channel butthat's it for me guys thank you so much for watching if you have any questionsabout pricing or if any of this doesn't make sense make sure to leave them inthe comments below this video but I'm gonna get out of here make sure yousubscribe until next time Cereal Entrepreneur out bye guys ready to startliving the six-figure work wherever be your own boss lifestyle well at CerealEntrepreneur Academy we'll teach you how to use a laptop and internet to startyour own social media and digital marketing agency get started with ourfree Facebook Ads training links in the description below guys see you in thecourse, Cereal Entrepreneur out!.
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