So in today’s post, I’m gonna talk about how to start your own digital marketing agency, okay?
How did you start how to get your first clients and Online Business ?
And then how to go through take it from zero to ten thousand dollars per month.
Okay, and then once you’re at ten thousand dollars per month How many of you guys would love me to show you?
How to take it from ten thousand dollars per month to even a hundred thousand dollars per month in Online Business ?
How would you guys like to see exactly what I’ve done to go through within twelve months?
Take my business from in essence zero to over a hundred thousand dollars per month with what I’m doing here, okay with Online Business ?
We’ve got star from Venice Beach what welcome star Okay, awesome guys.
That’s we’re gonna cover today at AgencyConsultin.io and more things too. We’re gonna go through because obviously like if you’re wanting to start your own digital marketing agency. That’s the core that’s obviously the title of this video.
You need to know how to get your first clients. You know how to go to have success with those clients because I know a lot of people. They like want to start their own agency, but their biggest fear .
This is me a couple years ago is why I want to get clients. But what if I have no idea how to help them how to run ads for them how to get leads or success or any of that stuff.
How to really build a digital marketing agency?
So, I want to cover that for you all today get those first couple and honestly, you can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy.
It really is not that hard. That’s what I went through and did but now I’ve kind of merged to the fact where I am Just you know I’m trying to go through and specialize only in sales and market.
We’re going to talk about that here as well, okay, so Awesome guys.
Let’s jump into this so the first point.
What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency.
Whether it’s SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I’ll tell you about here It is a little bit, but you need experience, so it doesn’t matter.
What clients you’re going to go through and grab could be chiropractors, dentists, real estate agents, gym owners, restaurants anything you just need to go through and get familiar with the whole Facebook advertising marketing process right now when I first got started This is me back when I was super naive with all this stuff.
Whatever the timeframe is and say hey look you know I’ve been really studying Facebook advertising.
It’s really hot right now, there’s so many successful case studies out there and I want to go through and help you with your restaurant with your gym with your you know real estate agency.
Whatever it is and help you go through and market that business Okay, so you go through and you say hey?
You don’t even have to pay me Okay After the two-week trial or before we trial whatever you’re doing you can say then we can go through and we can talk about What the right amount to pay me is?
The One Secret To Close More Sales On The Phone
And we kind of move forward from there, okay, so we’ll just like we’ll use your Facebook advertising money Okay So they set aside a budget of 200 400 500 whatever the number is and you go use that money to gain that skill set Because honestly guys I’ve been through a lot of Facebook advertising Courses and all that stuff especially when I first got started but honestly at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff And you will learn way quicker way more by actually going through and gaining that experience okay, so anyway, that’s number one and the best way to go through and get clients you guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on Facebook hey, I’ve been studying Facebook ads where I’ve been studying you know at Google Ads or whatever you’re like been focusing on and I’m looking for some people to go through and help them out.
Struggling to Start a Digital Marketing Agency in 2019? Here’s a Online Business on what to do, step by step:
- Hey, this is Russell Brunson.
I want to welcome you to,High Ticket Funnel Secrets.
Now, during this trainingI'm going to show you how to use high ticketapplication funnels to generate pre-qualifiedapplication leads.
And then at theend of this video, I'm actually goingto give you my top converting applicationfunnels for free.
But, before I do that Iwant to show you exactly what an applicationfunnel is, how it works, and how it can work foryour specific business.
So, with that saidlets jump right in.
So, the first thingI want to show you is kinda the diagram of what a High Ticket Funnel looks like.
It looks like this.
It's very simple, its justthree core pages plus a pop-up.
So, page numberone is what we call a reverse squeeze page.
This is where yougive them some kinda case study, or some kindainformation about what it's like to actuallywork with you.
And they click on the button,and then the next page here on the pop-upthen asks, um, they give you theiremail address.
Then, the page after that, your taking they uh,you take them to a spot, where they can actually go apply to work directly with you.
And the last page, you thank them forthe application, and tell them what's goingto be happening next.
It's a very simple funnel,its super easy to create, and very powerful.
Now, this is what it mightlook like if you were to create one here insideof Click Funnels.
Page number 1, you got a casestudy, and there is a pop-up, for the email address.
Number three, is theapplication page, where they applyto work with you.
And, then number fouris the thank you page, where you explain what'sgoing to be happening next.
Okay, so where didapplication funnels come from? And, these work really good ifyour in any kind of coaching, or consulting, orselling high ticketed, and expensive things,where typically you get somebody on the phone.
Now, in a earlier businessthat I use to have, we made all of our money,by actually calling all of our leads.
And in fact, we builtthe entire call center, we had 60 full-time salespeople who were calling every single lead that came in.
Talking to them, qualifyingthem, trying to figure out who's a good fit.
Then we would sellthem our high ticket products and services, andcoaching and consulting.
And, it worked well, butit was a lot of overhead, it was a lot of stress, andif anyone has ever worked with 60 full time salespeople, you know that, um, that can be kinda stressful.
And, so what we did eventually, I ended up shuttingdown that company down, but I missed sellingthe really expensive high ticket consultingand coaching, and things like that,that we were doing.
And, I tried to figure outhow do we change this around and make it easier.
And, so what we did,instead of going in outbound calling every singlelead that ever came in, we built theseapplications funnels, to qualify all of thepeople, all of the leads, to find out who wasthe cream of the crop, and then we wouldonly talk to them.
And, so we shifted around,these 60 full time sales people, to where we shifted it tousing an application funnel.
Went down to havingjust one salesperson.
Yes, just one salespersondoing the same amount, of net revenue as 60full time salespeople where doing before.
And, so I'm goingto walk you through exactly how this processworks, because it will give you so much less stress,so much less anxiety, and the same amount ofmoney as having a huge team of salespeople working for you.
Okay, so here is howit actually works.
Step number one, is the veryfirst page in your funnel, you create a case study.
Now, a case studyabout what its like to actually work with you.
A success story, um whatyou do with the results you get for somebody, andyou share this success story on the very first page After someone watchesthat, they think, "Hey man, I want that samecase study in my business or my life," or whateverit is you are selling.
And, then the secondstep in the process then is to have them apply, toactually work directly with you.
Now, what this does is it takesit from you outbound calling and trying to sellevery single person, every single leads you have,to which flips it on it's side, were we do now, it'sa takeaway sell.
They're now presenting andtrying to explain to you, through this application,why you should choose them as a client.
And, then on the thirdpage, then you tell them what to expect next.
Now, for me it was hey,in the next 24 hours, someone is going tocall you from my office, we are going toreview the application to see if you area good fit, and that way they knowwhat's going to happen.
You are going to callthem on the phone.
And, then you can sell themthe product, the service, the coaching, theconsulting, whatever it is you're going to be sellingon the phone anyway.
Now, like I said, is whatthis does is it qualifies, it pre-schedules, itgets everybody readyto be able to work with you directly, and itmakes your life so much easier.
So, next question is like,well, how would you use an application funnel insideof your specific business? Now, every businessis different, but there are so manydifferent applications, for ways you can use it.
Now, if you are sellingcoaching or consulting, this model, thisfunnel has been proven, it's processed hundredsof millions of dollars, for me and otherclients as well.
So this works really wellif you're doing coaching or high end consulting.
We're sure give any kindof high ticket services.
Um, if your sellingsomething that is ten, twenty, thirty, fifty,one hundred thousand dollars or more? Um, it works, reallywell there as well.
And, any kind ofprofessional services, mortgages, finances, anythingwhere there typically needs to be a phone callinvolved in selling the product, or the service, usuallybecause it's either very specialized, or veryexpensive, the high ticketed application funnelwill work for you.
In fact, almost anybusiness who comes to me saying, "Russell,funnels don't work for me because you know, I'mselling some of this fifty thousand dollars,nobody's gonna be able to buy that through a funnel.
" I tell them, yes theywill.
Use a high ticket application funnel, qualifythem, and figure out who is the best leads.
Have them, have themapply, and tell them why they should beusing your product, your services, and then you call and just sign up those people, it makes your jobso much easier, and so much better.
So, here's some of thebest practices inside of a high ticketapplication funnel.
Number one, um on the home page, you wanna have somekinda free case study, showing what's possibleif somebody wants to actually work with you,or buy your product, or buy your service.
Number two, the goal of this again is to share the case studies sothey can see what it's like to actually work with you.
Like, that's the magic ofthis, it gives them a glimpse of what it would be like ifthey had a chance to be, um, to have you as anactually client.
And it shows themproof, proof proof.
How much proof that you have,um about why, what it is you do, will work for them.
Okay, number two,then looks at that, they click on the buttonand then we have a pop-up that comes up.
This pop-up is where we startthe application process, where you try to gettheir email address.
Now, I like having more proof,because as you can see here, one of mine, I have moreproof of what it's like to work with me.
Then, at the call toaction, give me your email address, to start theapplication right now.
And this way, ifthey don't finish the application later, I cansend emails and follow up with them, until theyactually finish the application, okay.
Now, move on topage number three.
Now, on this page,guess what I do? I provide more proof.
Yes, I want them to understandthat working with me, is the greatest decisionever made in their life.
So I give them more proof,I have another video here, more success stories, moretestimonials, more proof.
Then in that applicationwhere I ask them to fill out this form, to tell me whyI should, um, why I should work with you.
Notice the shift in um,in perspective, here.
Instead of, meoutbound calling leads, trying to convince them tobuy my product, my service.
These people were fillingout an application.
They seen all the proof.
They seen these case studies.
They seen all thesethings, now they are trying to tell me, why theyshould work with me.
It changes the entiresales process for you.
And then, the last page afterthey fill out the application.
Again, then you tellthem, what to expect next.
Thank you so muchfor applying, someone on my teamis going to give you a call or feel free tocall me on this number, if you want to getstarted earlier.
You know, whatever it is,tell them what to expect, and that's the laststep here inside of an high application funnel.
Now, in the past if youwant to create a funnel like this, you would have todo a whole bunch of stuff.
You would have to hire adesigner, and webmasters, and programmers, and analyticspeople, and it'd cost you a ton of money to createone of these funnels.
Um, but the good news isthere is actually a simpler way, there is an easier way.
It's by using an toolthat we um, developed, called Click Funnels! In fact, right now belowthis video, you will see there's a whole bunch ofamazing high ticket application funnels that are alreadypre-done, pre-created for you.
All you have to do is scrolldown, click on the button that you want, whicheverfunnel you like, and it will take youto a share funnel page that looks like thison the right hand side.
Now, the cool thing aboutthe share funnel page is that if you already have aclick funnels account, you just click on the button.
It'll push this funnelinto your account, and you can startediting it right away.
If you don't have a clickfunnels account yet, it'll take you to theShare Funnel page.
And what you can dois you is you can go, you can create your free14 day trial right here, and that way you can getstarted, and then we'll put that funnel into your account, and you can startediting it today.
Okay, now step numberone is you gotta pick which template youwant down below.
You see a whole bunchof different examples of really cool, hightech application funnels.
Look which one downbelow you like, you select that template,and then step number two is that you just customize it.
Now let me actually log onClick Funnels really quick and show you how simpleand how easy it is to customize any of thefunnels you pick down below.
Okay, now I'm on theexact same page you're on.
So if you look at this, I canscroll around and I can see all these differenttemplates that are amazing.
And I just pick one, I pickwhichever one I like the most, click on that, and instantlyan entire funnel will be built into my Click Funnels account.
All the pages, allthe everything, isgonna be copied over and built here so I canstart editing it immediately.
And then, click righthere on view funnel, and that fast, theentire funnel is here now inside of my ClickFunnels account.
If you look on theleft hand side, you'll notice these are theexact same page structure that I just showed you.
So I can go and edit allthese pages to match my brand.
But right now, I'm justgonna do it with one.
I click righthere, on edit page, which will take me insidethe Click Funnel's editor.
And if I'm here, I canjust come right here, and I can startchanging the headline.
This is so much fun! If you want, you come here,you can change the video out, plug in your own video.
I can come down here, ifI want, I can drag things, I can move things around.
It's really simpleand really easy to do.
Um, let's say I don'twant this picture here, but I want my own picture.
I can click on this, change the image out, grab a new pictureand plug it in, and that fast, you guys,I can update this funnel.
When I'm done with that, Iclick on the save button.
Then I click onpreview, to find out exactly what it looks like.
And boom, that fast, you guys,I edited all of the pages here inside of my funnel.
Now, if I don't likesomething for some reason, I can go back into theeditor, I can grab something, I can move it around if Iwant, and just keep moving it and editing it to myheart's content until it looks exactly the way Iwant, and it matches my brand, and I exit, and I'm done.
So, literally all you needright now, is scroll down and go find which templateyou like, click on it, go into Click Funnels andactually customize it.
And you notice, just lookat this template right here.
This is the exact same template,and all I did was change the images, change thevideo, and even though it's the same template, theylook dramatically different.
This one's for, on theleft hand side, it could be for a doctor, it couldbe for weight loss, it could be for business,it doesn't matter what kind of high ticket funnelyou're trying to build, you can customize any ofthese things to make it work for you and your business.
And then the last step,is you just go out there and you launch it.
Now, I wanna show you areally quick video from my friend, Garrett J.
White,who started using Click Funnels a couple years ago.
I want you to hear, in his ownwords, how much this process simplified his business for him.
- [Garrett] Hello, myname is Garrett J.
White, the master coach mentor, and founder of WakeUp Warrior Academy.
And I will tellyou this right now.
We have tested with platforms.
We have tested everything.
I have attempted, forthe past six years, to use every availablesoftware tool I could find that made it simpler forme to share my message.
And it started with WordPress,and then it went plugins, and then OptimizePress,and then we went to Kajabi, and then we went to Leadpages,and these are all wonderful.
Know the owners of theseguys, they're fantastic.
The software tools were amazing.
When Click Funnelscame out, I was like, "Dude, I cannot handleanother software tool.
I don't give a shit, we'rejust gonna manage our stuff betweenLeadpages and Kajabi.
" And then my friend said, "Just test it.
Just try it out.
" And I went to ClickFunnels, and no bullshit, like, every software incrementover the last five years has been a, not a quantumshift in what you can do with the tool, to get yourmessage out to the marketplace.
They've been incremental.
So, like there's been a movefrom Kajabi to Leadpages, or from OptimizePress to Kajabi, and they were thesesegmented steps that had slight improvementsthat made it easier.
Click Funnels, though,came outta nowhere.
They took the marketplaceby storm just like Apple did when they firstlaunched the iPhone.
It was not a linearmove anymore.
It was a quantummove in improvementthat'll open up a gap to allow people, justlike you watching this, people just like you and me,who are not technically savvy, we weren't born in the Matrix,and we didn't have a chip implanted in our heads.
We're not engineers orcomputer science majors, and we don't understandthat stuff inherently.
Click Funnels gave you, youmy friend, an opportunity to cut and decrease thetime of stress and anxiety and suffering behind a keyboard.
Trust me, the days youwanna just pound vodka and throw your Macout the window, because you can'tfigure shit out, Click Funnels has broughtit to a place that it is a quantum leap, anopportunity which allows you, just like the iPhone, tonot only look smarter, but to feel smarter, andultimately to only deal with the stuff thatmatters, which is getting your message about your product and your program and serviceout to the marketplace.
- How many of you think ClickFunnels is the most amazing custom program that there is? (audience cheering) - It beats spending all ofyour time in suicide watch, and having to checkyourself into a hospital, and honestly trying todeal with everything else that's come out before it.
So, I not only fullyendorse Click Funnels, it's the only softwaretool that we use.
When it comes toour funnels online, across all fourof my businesses, we're not going anywhere else.
Love Russell, love this event.
This event married upto that software tool, you are a dumbassif you don't come.
And that's okay, there's plentyof dumbasses on the planet.
Just don't let it be you.
- Alright, now, if you alreadyhave a Click Funnels account, all you gotta do isscroll down below, pick which one of theapplication funnels you want, click on the button, go in there, customize the page, and then you launch it.
It's so simple and so easy.
If you don't have aClick Funnels accountyet, don't worry.
All you gotta do is samething, scroll down below, pick which template youwant, click on the funnel, then you go to the sharefunnel page, where you can go and create your free14 day trial right now.
After you have that trial,you can start editing this funnel, and start usingit here inside your company.
That, you guys, is how you use high ticket funnel applicationsinside of your business.
So what I want you todo right now, figure out which one of thesefunnels you want for free, scroll down, clickon the button, and start editing yourhigh ticket funnel today.
What to Do In The First 90 Days After Starting an Agency?
- [Gary] Staphon.
Got these for four dollars.
- Get the hell outta here.
- [Gary] Garage sales, baby.
Trying to tell people.
- Four dollars?- [Gary] Four dollars.
What? - In Jersey?- [Gary] In Jersey.
My size too.
It was funny I saw them, I wasgonna buy them just to give to like somebody to flip.
- [Tyler] Yep.
- [Gary] 'Cause I saw a 10 andI knew I was gonna kill 'em and then I looked atthem I'm like, "Oh, a 10.
5," I'm like eh.
("Unstoppable" by This Is Wolff) ("Beauty In The Struggle" by Justin Stone) Monday morning, feelin' pretty good.
Lot of stuff going in the world of business but especially on my mind is very massive decline of retail.
Retailers, retail locations.
We've had more bankruptcy inthe retail sector in the first quarter of 2017 than we didin the entire year of 2016.
I think that's just the beginning.
I think we're seeing thatthe, not the collapse but the recalibration of retail in our society.
Rents are overpriced for thereality of the traffic that is being deployed as we continue togo more and more e-commerce and as brands get marginalized and more and more players coming to death of a thousand cuts and so I think it's a really interesting time and I thinkit's an absolute preview to what's gonna happen to thetelevision commercial industry.
You know with every OTT player, Netflix, Hulu, Amazon and I can't imagine the Facebooks and the Googles of the world not getting more serious about it.
Apple, obviously, Planet ofthe Apps, like original program, supply and demand, fragmentation.
Bottom line is the moneythat brand spent on television commercials and on banner ads is going to collapse over next five years.
VaynerMedia is going to be in anincredible position to pick up those opportunities and I continue to be on the aggressive offense to structure my company, hire the talent.
Couple people I met withrecently that I'm about to hire that are just straight ninjas for 2021 but 94% of the agencies in the market wouldn't know what to do with them in 2017.
So excited about that.
Got a lot of stuff going, just the way we're rolling on our side.
You know, really good on this Monday morning.
Cool, right? Bought 'em at a garage sale.
- [Other Tyler] This weekend?- [Gary] Yeah.
- [Other Tyler] How much you pay for 'em? - They wanted 10 but I got 'em for 4.
When they want 10, you offer 2 to set the tone.
Too many people are like, "What about 8?" Settle on 9.
I go 2 to startle them and see what happens.
("Beauty In The Struggle" by Justin Stone) I genuinely believe that our SMB VaynerBeta P&L can be in the ballpark of (censored) dollars next year.
So, just from all directions.
On the flip side, just lookingat the feedback and things of that nature, it's real.
It's very real.
I think the answer for somethingthat big is we have to have it integrated but we have tothink about how to integrate it without it slowing us down or creating too many, what we're trying to do here, get faster.
Anyway, it's big.
It's real, real big.
'Bout to change the small business world.
Small business 'cause I knowthere's a lot of entrepreneurs by definition companies that can afford $25-30,000 a month to change their business but that could change it big.
About to crush it.
- [Taylor] This is insane.
- How are you?- Amazing.
- Real pleasure.
- [Tyler] Two hours of shadowing with you.
- I love it.
Taylor, it's a pleasure, man.
- [Taylor] Kind of like what can he call you in for? It's like so much that you come here for.
That I need to pick up.
- [Gary] Yeah.
- [Taylor] Business is going really well.
- [Gary] I think it comes, as long as you're executing on your ambition.
- [Taylor] Yeah.
- [Gary] You know, like to me,I don't think I can call people out so easily if, I think I can call people out all the time because my ambition for what I want to accomplish is so great.
- [Taylor] Yeah.
- But I think my ambition's crazy.
- [Taylor] Yeah.
- Where I'm at right now, 99% of people won't get to.
So, I'm always scared to makesure that people know, here's what I don't like.
Don't tell me that you're gonna buy the Raptors and work like that.
- [Taylor] Yeah.
- Tell me that you want to have a good living.
Spend time with your daughter, travel the world.
Well then all of a suddenyou can get into hundreds of thousands of dollars a year.
- [Talyor] Yeah, exactly.
- So I think that's the thingthat I want to spend more time clarifying for people.
Which is like, and I've been saying it, right? Don't let your mouth outpace your actions.
I think that when I meet people, we jam, I want to make sure they'rereminded that I'm not gonna, you know.
People are like,"GaryVee, call me out.
" I'm like, "Well, first of all,"-- - [Taylor] I know, yes.
- You've seen it.
Like but first help me like what you want to happen.
Because for $70,000 a year youcould live like a ridiculously happy life and do a lot of stuff.
Like people don't get it.
Like price list, and where's the beef, and just do it, that's what matters.
Creative is the variable of success.
The problem is you need to make$50-200,000 videos for Facebook where the media the amplification of a million is worth like 5-6 million on television.
And you need to make four ofthem because Doritos means something different to a45-year-old African American woman with four kids in Manhattan than it does to 17-year-old Ricky inTexas, in San Antonio.
People don't get it.
Let me rephrase, people get it.
The world is, the corporateworld and agency world isn't built to do the work that'sactually driving business today.
("I Just" by Justin Stone) I'm not kidding, I don't want to hurt feelings.
I'm trying to be kind here.
Let me explain.
When the market's good, everybody's a hero.
You know, what you're gonna hear for the next 40 minutes is I don't know when your economy gets soft, if ever, but if it does, you'velived through ups and downs.
- [Man] Yeah.
- I want to give you toolsthat will allow you to navigate.
I think of myself as a wartime general.
I like being a businessman when it's bad.
Wine Library, my first business, VaynerMedia, this business,--- [Man] Yeah.
- both in the first two years of me operating, the economy collapsed.
- [Man] So Gary, the reason why you like operating in shit, tough markets is why? - 'Cause A-players win more.
- [Gary] When times are good,--- [Man] Yeah.
- [Gary] B's and C's and D's get too much.
- [Man] Got you.
- [Gary] Got it? Because there's a lot of peoplewho are watching right now that are taking the money they're learning, they're getting and they'reover-leveraging themselves.
They're buying homes and carsand watches instead of investing in their business, saving moneyso when things hit the trash, you know, if you saved a milliondollars in cash if you're really good at what you do and the market collapses, well all of a sudden, property that was $3 million, might be $1.
5 and $1.
5 might be $480,000.
You then take that million dollars and you deploy it.
And when things go back up you've made real wealth.
Instead when times are good,people out here are buying vacations to Maui and buying better cars and buying a bigger home.
Over-leveraging themselves,getting too many mortgages and then they get caught.
- I love that winners win and that losers lose.
I love the meritocracy of business.
And in real estate over the last, forever, and through my 20, 30years professionally that I've paid attention to, and I say 30 because as a kid I started studying stuff.
You clearly see the pattern recognition.
Notice the stories of allthe people that you respect.
It's when the Great Depression and during collapses, that's where all the wealth is made.
- [Man] Yeah.
- [Gary] So how do you position yourself? How do you build your brand? How do you build a marketingengine for your organization or your agents or whatever you're trying to do.
I'm a businessman, anything yousay I'm comfortable in answering because that's what I do.
Alright, Passover which means it's time to go home and do the family thing.
So, hope you got some good stuff today.
Maybe that last interview gave you some good stuff, right? And that's it.
("I Just" by Justin Stone).
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